Download - What is "mobile" marketing?

What is ‘mobile marketing’?

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MEG.com - Easy Mobile Marketing

Why does ‘mobile’ matter to my business?



Your customers are ‘always on’.



There are now more mobile devices than people.

Election of Pope Benedict XVI

Election of Pope Francis



In case you don’t believe me.

The only one growing.People access the web anytime, anywhere

More than desktop. 2/3 browse the web.

Half start in Google. Everywhere searches. Everyone looking local.



The rise of ‘mobile’ creates big opportunities.

Build better customer

relationships

Attract more customers

Understand your customers’

behaviors better

Create a better buying experience

Gain a competitive advantage



The biggest of those being: more leads!



About your site traffic is coming from mobile.

Desktop leads Mobile leads

50% 50%



With a poor mobile site, cut your leads in half.

Desktop leads Mobile leads

50% 50%



How do you ‘do’ mobile marketing?



What are my options for mobile marketing?

SMS & MMS QR NFC Ad

Banners

Web & Search

Social Media

Native Apps

LBS & Proximity



SMS & MMS essentially means ‘text marketing.’

SMS & MMS QR NFC Ad

Banners

Web & Search

Social Media

Native Apps

LBS & Proximity

Pros:

• Everyone can text! • Super cheap! • Very user friendly!

Cons:

• Tons of spam • Ultra personal medium • Poor measurability



QR codes were all the rage 2007-2012.

SMS & MMS QR NFC Ad

Banners

Web & Search

Social Media

Native Apps

LBS & Proximity

Pros:

• We can put links in the real world! • Super cheap! • We can seem cutting edge!

Cons:

• Scanning App required • Not intuitive or easy to use • Not enough bang for buck



NFC was the mobile tactic of the future (in 2009).

SMS & MMS QR NFC Ad

Banners

Web & Search

Social Media

Native Apps

LBS & Proximity

Pros:

• No app needed! • No funny code squares! • Relatively seamless for the customer!

Cons:

• Tons of equipment needed • Security issues • Not enough bang for the buck



Let’s just slap an ad on that mobile site/app!

SMS & MMS QR NFC Ad

Banners

Web & Search

Social Media

Native Apps

LBS & Proximity

Pros:

• Easy portability from other marketing! • Interactive! • Super targeting and re-targeting!

Cons:

• Expensive • Ad blindness • Corporate communication trust issues



These are yesterday’s mobile marketing tactics.

SMS & MMS QR NFC Ad

Banners

Web & Search

Social Media

Native Apps

LBS & Proximity



These are yesterday’s mobile marketing tactics.

SMS & MMS QR NFC Ad

Banners

Web & Search

Social Media

Native Apps

LBS & Proximity

• Tons of spam • Ultra personal medium • Poor measurability • Expensive • Ad blindness • Corporate trust issues • Tons of equipment needed • Security issues • Not enough bang for the buck • Scanning App required • Not intuitive or easy to use • Not enough bang for buck

Cons:Pros:

• Everyone can text! • Super cheap! • Very user friendly! • Put links in the real world! • Super cheap! • We can seem cutting edge! • No app needed! • No funny code squares! • Seamless for the customer! • Portable from other marketing! • Interactive! • Targeting & re-targeting!



People on their phone browser finding your site.

SMS & MMS QR NFC Ad

Banners

Web & Search

Social Media

Native Apps

LBS & Proximity

Pros:

• Everyone uses search engines! • I’m in control of everything on my site! • I can make myself more discoverable!

Cons:

• Gets expensive quickly • Time consuming • Difficult to make changes quickly



People on social media finding your business.

SMS & MMS QR NFC Ad

Banners

Web & Search

Social Media

Native Apps

LBS & Proximity

Pros:

• I can connect with customers 1-on-1! • Word-of-mouth is super trustworthy! • I can build a relationship with customers!

Cons:

• Gets expensive quickly • Time consuming • Difficult to measure



People spending time in apps with your business.

SMS & MMS QR NFC Ad

Banners

Web & Search

Social Media

Native Apps

LBS & Proximity

Pros:

• Sleek, cool, cutting edge! • Easily send notifications to customers! • I can create amazing customer experiences!

Cons:




People at your place of business on their phones.

SMS & MMS QR NFC Ad

Banners

Web & Search

Social Media

Native Apps

LBS & Proximity

Pros:

• Super personal customer experiences! • Timely, relevant, revenue-driven! • Cool and cutting edge!

Cons:




These are the mobile tactics of today/tomorrow.

SMS & MMS QR NFC Ad

Banners

Web & Search

Social Media

Native Apps

LBS & Proximity

• Gets expensive quickly • Time consuming • Difficult to make changes quickly • Difficult to measure

Cons:

• Everyone uses search engines! • I’m in control of everything on my site! • I can make myself more discoverable! • I can connect with customers 1-on-1! • Word-of-mouth is super trustworthy! • I can build a relationship with customers! • Sleek, cool, cutting edge! • Send notifications to customers! • Amazing customer experiences! • Personal customer experiences! • Timely, relevant, revenue-driven!

Pros:

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Download - What is "mobile" marketing?

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