Transcript
Page 1: What if Blackberry Won?

An Adventure in Alternate History

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FIRST, WHATHAPPENED?

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IN SHORT:THEY UNDERESTIMATED

THE iPHONE

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There will never be a BlackBerry with an MP3 player or camera... our main customer is the

U.S. Government.

-Mike Lazaridis BlackBerry CEO

“”

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...it doesn’t appeal to business customers because it doesn’t

have a keyboard, which makes it not a very good

email machine.

-Steve Ballmer Microsoft CEO

“”

regarding the iPhone when it launched

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THE COMPARISON IS NOT. . .

Apples Apples

to

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THE COMPARISON IS. . .

Apples Berries

to

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orPersonal Device

that Doubles as a Business Device

Business Device that Doubles as a Personal Device

PEOPLE ONLY USE 1 PHONE

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APPLES ARE TEMPTING..

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APPLES ARE TEMPTING..BUT BEWARE....

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Productivity?

Candy Crush Fruit Ninja Angry Birds

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MOBILE GAMING IS WREAKING HAVOC ON PRODUCTIVITY

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Dow Jones Industrial Average(INDEXDJX:.DJI)

iPhone Released

BlackBerry Rises in Popularity

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Dow Jones Industrial Average(INDEXDJX:.DJI)

iPhone Released

BlackBerry Rises in Popularity

COINCIDENC

E?

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Lehman Brothers2005-2008

WHAT IF THINGS....

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Lehman Brothers2005-2008

..HAPPENED DIFFERENTLY?

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WHICH PILL WILL YOU CHOOSE?

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You take the blue pill – the story ends, you wake up in your bed and things are the

way they’ve always been.

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You take the red pill – you stay in Wonderland, and I show you how deep

the rabbit hole goes.

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The world today...

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The world that could have been...

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The world today...

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The world that could have been...

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The world today...

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The world that could have been...

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I’m a Mac. I’m a PC.

The world today...

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I’m a Mac. I’m a PC. I’m a BlackBerry.

The world that could have been...

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Elon

3:09 AM

3:09 AM

finished angry birds, starting candy crush!

Larryalready on level 25!!!

Sergey

wait til you get to chocolatesSOOO annoying!!

The world today...

Elon

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The world that could have been...

3:09 AMElon Musknow that the tesla is humming along, what's next? i've been up nights thinking about a flying car? too much!?

3:09 AMSergey BrinLET’S DO IT!!!!

Larry PageToo much? Definitely! but... go for it!!!

3:09 AM

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Dear future Blackberry management,

A Plea For Keyboards

The world still needs you.

Please get your shi together

Sent from my iPhone.

Please excuse any typos.(I no longer have a BlackBerry)

shot

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Tips for Creating a Seductive Email C

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