Download - What experiential can learn from retail
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REAL TIME REPORTING Experiential can learn from retail
iD Experiential 2013
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Retail giants have monitored shopper behaviour for some
time…
…But now this technology is accessible to more than just the major players!
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Through the use of sensors retailers can tell…
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distribution of staff…
When’s the busiest time of day in-store to ensure
… and stock control
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Or least effective
Which POS designs and displays are most effective
- So they can be changed!
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And convert the most sales!
Which staff engage with the most consumers
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However this technology can be used for experiential campaigns too
…or pop-up shops and bars
And this could be a game changer for some brands in the field
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Now we have developed sensors and software that are…
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Experiential and pop-up campaigns are temporary, brands therefore need access to data fast if they want to optimise them immediately.
These sensors
Work in
Real-time
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This is how it works
iD DB
So now brands will be able to….
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Compare data across locations
As part of a national roadshow
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Real-time a/b testing
Allowing decisions to be made instantly
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Understand dwell time
And length of engagement
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Monitor trends across different:
Environments
Times of the day
Stand designs
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To find out more contact iD
www.iDagency.com
020 7428 1479