Transcript
MANAGING
Retailer
Wholesaler
CHAPTER 15-
MARKETING
INTERMEDIARIES
SATISFY
CUSTOMERS
BOOKSTORE SELLS COFFEE
GAS STATION INCLUDES
FOOD STORE
Intertype
Competition Walmart
Types of stores
Store Retailing
Nonstore Retailing
GLOBALISATION
GROWTH OF SHOPPER MARKETING
PRESSURE ON WHOLESALERS
WHOLESALERS
DISTRIBUTION TRENDS
LARGE RETAILERS
LARGE WHOLESALERS
INCREASE IN SERVICING FOR RETAILERS
SERVICES - ONLINE ACCOUNTS MARKETING
MAJOR FOCUS