Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!
IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY
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Royal Wedding 2.0Playing ‘host’ to 187,533 guests
Imogen LevyOnline Editor
Westminster Abbey
Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!
IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY
A bit about me…
• Online Editor for Westminster Abbey (Website, Intranet, Social Networks, Podcasts, Videos, Apps...)
• Background in Interactive design
• New Media roles for BBC and Church of England
• Baker and Swing dancer!
Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!
IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY
A bit about the Abbey…
• Royal Peculiar
• World Heritage site
• Living & Working Church
• 16 Royal Weddings
• Coronations since 1066
• Over 3,000 people buried or memorialised
Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!
IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY
The Font
• Key for internal communications
• Staff briefings
• Spotted discussion forums
• Future plans for mobile app
Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!
IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY
Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!
IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY
Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!
IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY
The Website• New responsive design
• HTML5 + CSS3 mark-up
• Cloud hosting
• 5000 hits a second
• 20% of traffic was via mobile devices
Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!
IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY
Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!
IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY
Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!
IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY
Social Media• From 2,000 > 13,000 twitter followers
• Twitter feed on homepage
• Westminster Abbey- world-wide trending topic
• Behind the scenes sneaky peaks
• Facebook likes from 300 > 8,000
Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!
IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY
Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!
IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY
Abbey 3D• First app to marry building, gaming + film production techniques
• Version 1 for Royal Wedding proceeds to charity, exclusive content In top 200 on app store on day of wedding
• Version 2 in development – fully 3D Abbey
Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!
IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY
Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!
IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY
Royal Wedding 2.0 Playing ‘host’ to 187,533 guests!
IMOGEN LEVY – ONLINE EDITOR WESTMINSTER ABBEY
Thanks for listening.
Any questions?
twitter.com/wabbey(or teppie for cakes!)