Download - Webtrends Presentation
![Page 1: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/1.jpg)
![Page 2: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/2.jpg)
Inetasia Solutions Profile• Founded in 1999, Inetasia is a leading independent Asian Internet consultancy
• WebTrends Distributor for South East Asia, Hong Kong, Macau and China
• Gomez Distributor for Singapore, Hong Kong, Thailand, Malaysia and China
• Located in Bangkok, Hong Kong, Singapore, Kuala Lumpur & Shanghai
• 50 professionals located throughout Asia
![Page 3: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/3.jpg)
Introduction
Inetasia is a new breed of Internet consultancy
specializing in New Media!
• Build
• Market
• Analyze
• Monitor
![Page 4: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/4.jpg)
Regional Footprint
![Page 5: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/5.jpg)
Representative Clients
![Page 6: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/6.jpg)
WebTrends
• Pioneered the industry in 1995• Overall market leader with 2x
market share of the next largest competitor
• Global operations – over 275 employees and growing
• More Enterprise On Demand customers than any other vendor
• Co-location facility and redundant data centers
![Page 7: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/7.jpg)
ANALYZE
Understanding your audience
![Page 8: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/8.jpg)
Challenges Marketing Faces Today
![Page 9: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/9.jpg)
Web analytics is expanding to meet the need
![Page 10: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/10.jpg)
Sources of Visitors
• Getting the right audience to your website.
DMPrint
Banner AdsEmailSearch
MobilePodcastRSS
![Page 11: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/11.jpg)
Relationship Marketing: Taking Action
![Page 12: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/12.jpg)
Tracking visitors with WebTrends
• Each action from a visitor on your site provides feedback that WebTrends can track.– Pages that they came from– Links that they have clicked on your site– Downloads– Point of exit– Conversions & Sales
![Page 13: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/13.jpg)
Measure all your campaigns consistently
![Page 14: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/14.jpg)
Optimizing Campaign PerformanceEffectiveness Efficiency
•Reach and target the “right” customer•Optimal channels•Relevant message•Desirable offer
•Reach a large number of people•Cost effective manner
Key Performance Indicator Key Performance Indicator
•Conversion •Return on investment
![Page 15: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/15.jpg)
eDM
Clickthrough
HTML Email WebTrends Website
![Page 16: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/16.jpg)
eDMEffectiveness Efficiency
•Segment visitors •Volume of opt-in visitors•Cost/effort to create targeted offerings
Key Performance Indicator Key Performance Indicator
•Clickthroughs•Unique visitors•Orders•Conversion (orders/ unique visitors)
•% of total revenue•Cost/ visitor•ROI
![Page 17: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/17.jpg)
Optimizing Search Performance
![Page 18: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/18.jpg)
Optimizing Search PerformanceEffectiveness Efficiency
•Rank & relevance of your search terms
•Cost per click•Value of visitors
Key Performance Indicator Key Performance Indicator
•Clickthroughs•Unique visitors•New visitors•Conversion (orders/ unique visitors)
•Value (Revenue)•Value/ click•Cost/ click•ROI
![Page 19: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/19.jpg)
Know your customers, build relationships
![Page 20: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/20.jpg)
Examples of segmentation
• Geographic– Region– Country– City– MSA/DMA– Climate – Urban, Suburban, Rural
• Demographic– Age– Gender– Income– Marital Status– Occupation– Education– Nationality/Race
• Psychographic– Lifestyle type– Personality type– Attitudes– Values– Beliefs– Opinions
• Behavioral (web focus)– Occasions– Usage (New vs. Returning)– Loyalty– Benefits sought– Type of user (Business vs.
Technical, Home vs Office)– Recency, Frequency, LTV
![Page 21: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/21.jpg)
Segmentation – Examples of Custom Segments
• While the possibilities for defining custom segments vary from site to site, here are some examples of how WebTrends customers have segmented their audiences:– Newsletter Subscribers (Y/N)– Frequent Flyers (Y/N)– Gender (Male/Female)– Occupation/Profession (Doctor, Nurse, Student, etc…)– Income ($50k-$74.9k; $75k-$99.9k; $100k-$149k; $150k + above)– Age (25-34, 35-44, 45-54, 55-64 years)– Recreational (shopping for fun) vs Non-recreational Shopper– Satisfaction level/index (very, highly, not at all)– Support content (satisfied vs dis-satisfied)
![Page 22: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/22.jpg)
Inside WebTrends
![Page 23: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/23.jpg)
Performance Dashboards to prove and improve your results
![Page 24: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/24.jpg)
Segmentation
![Page 25: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/25.jpg)
Campaigns Reports
![Page 26: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/26.jpg)
Search Engines Reports
![Page 27: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/27.jpg)
Scenario Analysis
![Page 28: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/28.jpg)
Path Analysis (Forward & Reverse)
![Page 29: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/29.jpg)
Dashboards
![Page 30: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/30.jpg)
Merchandising Dashboards
![Page 31: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/31.jpg)
Why WebTrends?
![Page 32: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/32.jpg)
WebTrends is easy to use
• Custom reports
• User friendly visual charts and graphs
• Integrates with Microsoft Excel for easy viewing and combining data
![Page 33: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/33.jpg)
How can WebTrends help me?
• Getting the right audience to your website.
• Real-time reporting
• Laser Targeted vs. Shotgun approach
• Allocating the right budget
• Making the right decisions at the right time.
![Page 34: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/34.jpg)
WebTrends Products & Services
Software – WebTrends Service – WebTrends On-Demand
•You own the software•Allows for integration with other data sources•Requires IT/Administrator resources•Standard web server log files and SmartSource Data•Collector log files
•Hosted version•No hardware or software to purchase•Lower IT requirements for maintenance and administration•SmartSource Data Collector log files only
•You can migrate from one to another.•SDC tagging is the recommended way to capture your web analytic data.•It’s more accurate and offers the greatest flexibility.
![Page 35: Webtrends Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022081515/55585adad8b42a943b8b4fc5/html5/thumbnails/35.jpg)