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Webinar: The Vegan Side Of Facebook
Bi -Weekly Webinar Series
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
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1.Link To Presentation/Video Recording will be available 24 hours after webinar
2.Post Questions During Presentation
3.Post Webinar, Please Provide Feedback
4.Let’s Have Some Fun!!!
Webinar Wednesday
LOGISTICS
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What Is EngagementWebinar Wednesday
Key Metric In Engagement“Talking About This”
The number of unique people who have created a story about your Page from [one week].
These stories include - liking your Page,
-posting to your Page's wall, - liking, commenting on or sharing one of your
Page's Posts -answering a Question you posted
- RVSPing to on of your events - mentioning your Page,
- phototagging your Page,- checking in at your Place or - recommending your Place.
The World Is Bigger Than “Like”
Photo Courtesy: Indigo Media Consulting
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Webinar Wednesday
THE ANALYSIS- Reviewed 125 Facebook Pages That Post Vegan
Related Topics- Pages Must Have At Least 500 Likes
- Compared The Engagement Rate
Talking About This/ Likes = Engagement
Rate
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Webinar Wednesday
1. Health2. Compassion3. Impact On Earth4. Environmental Issues5. Report From Common Authorities6. Common Cures7. Testimonials8.
1. Health2. Compassion3. Impact On Earth4. Environmental Issues5. Report From Common Authorities6. Common Cures7. Testimonials8.
RESULTS RANDOM SAMPLEAccording to Social Media Examiner, healthy Facebook pages have
engagement levels between one and five percent.
Engagement
Likes
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Webinar Wednesday
1. Health2. Compassion3. Impact On Earth4. Environmental Issues5. Report From Common Authorities6. Common Cures7. Testimonials8.
1. Health2. Compassion3. Impact On Earth4. Environmental Issues5. Report From Common Authorities6. Common Cures7. Testimonials8.
KEY LEARNINGS
• Photos Get The Most Comments
• Video Receive The Most Shares
• Links Are The Least Liked Post, however, the most
common item posted• Average Engagement Rate:
24.6%
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Webinar Wednesday
EVOLVE CAMPAIGN
Photos With Most
Post
Diversity Of
Content
#1 Engagement Rate
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Webinar Wednesday
AWESOME COVER PAGE
Products Clearly
Displayed
Reason To Buy
Engaging Image
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Webinar Wednesday
OTHER WAYS TO ENGAGE
Everything Doesn’t Have To Say Vegan Vegan Vegan
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Webinar Wednesday
ACTIVIST APPROACH
Drive Action and Involvement
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Webinar Wednesday
ROTATE COVER IMAGES
Ready For Change
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Webinar Wednesday
VEGAN PAGE ANALYSISLaunching Monday, July 23
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Join Us For An Online Class
http://www.learnitlive.com/veganmainstream
THANKS, BUT HOW CAN I GET MORE HELP?
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Need More Help? Set Up A Meeting With Me
https://tungle.me/veganmainstream
Bi -Weekly Webinar Series
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross