Important PowerPoint 2007 changes
New Digital Strategies To Increase Audience Reach & Loyalty
April 24, 2013
The Leading Content Production Platform 2012 Skyword Inc, Confidential. All rights reserved.
2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production Platform
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Todays PresentersMark JurkowitzAssociate Director, PEW Research CenterJulia WallaceMarket Vice President, Cox Media Group Ohio
Your ModeratorMichele AzanDirector Media Industry, Skyword
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#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production Platform
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Agenda3
Key trends in the media industryDisruptive forces shifting consumer behaviorChallenges to increasing audience acquisitionRedefining business models & partnershipsInnovating new revenue streams#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production Platform3Current state of key trends with evolving digital landscape
Look at the disruptive forces causing shifts in Consumer Info Discovery (and the impact on media consumption)
Challenges Reaching & Engaging Audiences
Cox Media Group Redefining business models and partnerships in the media industry
Cox Media Group Innovating to drive new sources of revenue
Q & A
Who is Skyword
Accelerate your digital transformation with Skyword
We make it easy to create original, digital content to reach and engage new audiences #SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production PlatformSkyword makes it easy for companies to create the depth and breadth of original content at scale thats optimized for search and the social web.4
5Mark Jurkowitz
Associate Director
The Survival of the Newspaper Industry:Facts and insights from Pew Research Center
#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production Platform
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Key Trends Within Evolving Media LandscapeCause for AlarmIn 2012, dailies lost 16 print ad dollars for every digital ad dollar gainedDigital ad revenue grew by only about 3% in 2012New Orleans & the three-day-a-week phenomenon
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2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production Platform
The Disruptive Forces In Media 7#SkyContent
Cause for HopeAbout 450 dailies now going the digital pay routeNew revenue streams, including the digital agencyWarren Buffet: The oracle of Omahas big bet on the industry
2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production Platform
Challenges Facing Print MediaImpact of the Digital Disruption23% of adults read a print daily yesterdayNumber of people getting news on social networking sites jumped up from 9% to 19% in 2 years 55% of NY Times readers use mostly online version
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2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production Platform
Newspapers Diving into DigitalSanta Rosa Press Democrat: Projecting 60% growth of digital agencyThe Columbia Daily Herald: Going from 1% to 15% digital revenueDeseret News: Growing digital revenue at 44% a year
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2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production Platform
How To Launch The Digital TransformationWin the internal culture warsDevelop philosophy of risk takingMaintain editorial quality
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2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production Platform11
Julia Wallace
Market Vice President
New Business ModelsNew PartnershipsNew Revenue Streams#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production Platform
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The Power of Legacy BrandsReaching 93% of the market every weekFour daily newspapersThe #1 CBS affiliate in the countryThe #1 radio station and only radio news stationsTop local news websites
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2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production Platform
Innovating For New Revenue SourcesDigital is now our 4th platformFocused on the customerChanging the culture and expectationsPartnering with and learning from others Out-sourcing and consolidating non-sales and content functions
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2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production Platform
How Media Companies Monetize Into DigitalFor advertisers, we sell audiencesFor advertisers, we sell solutionsFor other companies, we sell our servicesFor readers, we are beginning to sell digital subscriptions
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2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production Platform
Key Takeaways15
Streamline operations
Create new cultureCreate New Revenue StreamsIncrease Loyalty#SkyContent
2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production PlatformFor More InformationContact our guest [email protected] [email protected] a Skyword demonstrationEmail us at [email protected] up to date on news from Skyword!Blog at http://www.skyword.com/blog/Facebook at http://www.facebook.com/skywordTwitter @skywordLinkedIn Groups Look for Skyword
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2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production Platform