About Deepti Pant
• Learnt designing from NID• Learnt film direction from FTII• Worked with corporates like samsung to NGOs like Phad• Launched India’s first design management program
• The changing face of communication
• What makes a communication professional tick?
• Technology and communication : Where is the end
• Applications of communication across life scenarios
• Communication at Pearl School of Communication, Media and Film
Communication Reloaded : The Final Frontier
The growth is exponential More than 10 million jobs to be generated every year
Communication Design industry
Advertising Animation
Film & Video
Exhibition / Event/ Stage Design
Web
Photography
Illustrators
Book/ magazine Publishing
Gaming
Mobile content
Television E-learning/ CD-Roms
Communication Design
NewspaperBrand Identity Graphic Design
Social communication
Packaging
MEDIA options
• Print[Graphics | Publication | Advertising | Photography]
• Audiovisual [Film | Video | Animation | Special Effects | Moving Graphics]
• Interactive/ Digital Media [web/mobile/tab UI/UX | Gaming | E-learning]
• Space Experience[exhibitions, stage, sets, retail windows/ shops]
What drives communication design: Technology is a tool
• Strategic Design Thinking [IDEA | MESSAGE]
• Design Application [MEDIA | CHANNEL]
To create effective communication between the SOURCE/ Client & the RECEIVER/ Audience/ Customer.
And a communication designer need to:
What do communication designers do?
What do communication designers do?
Some create Fantasy
What do communication designers do?
Some Entertain
What do communication designers do?
What do communication designers do?
Graphic Design
What do communication designers do?
Advertising Design
• Drive business cultures
• Brand Design
• Design strategy
• Communication and Personal relation strategy
• Corporate communication
What do communication designers do?
Graphics & Advertising
TV graphics
Newspaper
Corporate presentations
Packaging
E-learning
MagazinesPublication/ Books
Brand Identity & Collaterals
Advertising
Illustration
Photography
Film & Animation
TV graphics/ Channel Branding
News and Documentary
Programs
TV Programme packaging
Corporate presentations
Film titlesE-learning
Web
Documentary
Music videos
Interactive Design
E-learning
Web
Mobile apps
User Experience
(UX)
User Interface
(UI)
Become Masters of Visual
Communication
• Four Year graduate diploma in Communication design (Graphics)
• Four Year graduate diploma in Communication design (Interaction and digital)
*Validated by NTU, UK
Programs at Pearl Academy
After School
• Two Year post graduate diploma in Communication design
*Validated by Domus Academy
After Graduation
Programs at Pearl Academy
