cloudControl: Adding the Power of SendGrid to Your Email Applications
Henning Paulke Head of Partner Mgmt, cloudControl
Martyn Davies Developer Evangelist, SendGrid Inc.
02/28/2013
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Henning PaulkeHead of Partner [email protected]
Martyn Davies,Developer Evangelist, SendGrid [email protected]
WHO WE ARE Today’s Speakers
Rolf DoerrBusiness Development [email protected]
Today‘s Agenda
• Overview cloudControl GmbH• New: loader.io• Overview SendGrid Inc.• cloudControl: Adding the power of
SendGrid to your email applications• Q & A
• First European PaaS provider (founded 2009)
• Privately held company, 20+ employees
• Multi-language support via buildpacks• Supporting Java, Python, PHP and Ruby and many more• No vendor lock-in through open source buildpack API (de-facto standard for
PaaS interoperability)
• State of the art general purpose PaaS technology
• Experience in providing public PaaS in production for multiple years
About cloudControl
PaaS – the next step in sofware development
IaaS(Datacenter)
Virtualization
Servers
Storage
Networking
PaaS(AppRuntime)
Middleware
O/S
Runtime
"IaaS is “just” the offering of an industrialized infrastructure service — but full PaaS service turns the cloud provider basically into a real software vendor or VAR of a decent stack of software platform components." Stefan Ried, Principal Analyst, Forrester
Using cloudControl allows you to focus 100% on the application. The whole infrastructure plus app runtime is fully managed by the PaaS provider. The IaaS comes together with the PaaS. Choosing an IaaS provider has no operational benefit in itself. On IaaS developers still need to maintain the virtual machines and all app runtime components themselves, hence have less time to work on the application’s code.
SaaS(Application)Backend
Frontend Your application
Designing and developing your application is your core competency and should be the center of attention for you.
On Demand Resources via Add-ons
Company Overview
• Founded July 2009
• TechStars graduate(Boulder, CO)
• 130 employees across ww offices– HQ: Boulder, CO; Denver/CO– R&D: Anaheim, CA / Romania– London/UK– Frankfurt/Germany
$27M venture capital raisedSeries B closed Jan 2012
Angel investors include:• Scott Petry (Founder, Postini)• Matt Mullenweg (Founder, Wordpress)
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Delivering Email at Scale
Serving 100,000+ customers
Sending over 7 billion emailsevery month
Transactional and marketing email solutions
SendGrid’s customer support
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