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S P O N S O R E D B Y
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Bob Basmadjian, Founder & Principal
Peter Baron, Founder & Principal
Bret Rachlin, Marketing Strategist
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The Marketing & Sales Gap
Re-defining lead management metrics – quality vs. quantity
Optimizing lead management processes to drive revenue
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Knowing your customer/buyer is critical to your success
The technology doesn’t matter as much as your customer’s business process challenge
Less talking, more active listening
Don’t forget: It was never, is never and never will be about you – It’s always about the customer/buyer.
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Buyer Personality
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Get to know a potential buyer NOW
Assess leads and develop basic buyer persona
Cycle through the 5 key steps in 5 minutes or less
Implement best practices at RFID Journal Live!
Develop a list of 3-5 questions to ask prospects
‘Booth zombies’ can kill any great exhibit and scare off potential customers/buyers
Stand out through effective content marketing
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Thought leadership content
Detailed solution overview