Download - Web marketing - 17 email marketing
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WEB MARKETINGLezione #17
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EMAIL MARKETING
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NON MUORE MAI
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PERCHÉ FUNZIONA
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LISTA PROPRIA
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ATTENTI ALLA PRIVACY
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MISURABILE
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CALL TO ACTION
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INTEGRATO
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RAGGIUNGE TUTTI
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RICERCA HUMAN HIGHWAY
http://www.magnews.it/risorse/ricerche/email-marketing-experience-report-2016/
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MARKETING DIRETTO
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OBIETTIVO AZIONE
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FORMATI
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AGGIORNAMENTO
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EDUCATIONAL
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NEWS
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VENDERE O FIDELIZZARE?
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VENDERE
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CHIAMA
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PREVENTIVO
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COMPRA
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COUPON
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REGISTRATI
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LANDING PAGE
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FIDELIZZARE
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CONTATTO POST VENDITA
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AVVISO SCADENZA
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SERVIZIO / ESTRATTO CONTO
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PROMO RECENSIONE
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SCONTO
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STRUMENTI
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MAILCHIMP
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CASI
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REALLY GOOD EMAILS http://
reallygoodemails.com/
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Testi di riferimento
Conti L. (2016). Web Marketing For Dummies. Hoepli Due testi a scelta tra i seguenti:
*Conti L., Vernelli F. (2016). Blog di successo For Dummies. Conti L., Vernelli F. (2015). Inbound Marketing. *Conti L., Carriero C. (2016). Content Marketing. Meerman Scott D. (2016). Le nuove regole del marketing e delle PR. Di Fraia G. (2015). Social media marketing.