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RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
The effect of the Internet and the influence of the “information‐generation” on wholesalers and retailerso o esa e s a d eta e s
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RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
Jeroen van der GeestThe RightClick software company
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RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
The RightClick software companyA d‐ Amsterdam
‐ Since 2001‐ Software‐ E‐business
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RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
Awards2004 Ri i S‐ 2004 Rising Star
‐ 2007 Deloitte Fast 50‐ 2008 Deloitte Fast 50‐ 2008 Deloitte EMEA 500
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RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
E‐business softwareA i b h‐ Attractive web shops
‐ Efficient supply chain integration‐ Intelligent E‐marketing
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RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
MissiionD l d d l b h blDevelop and deploy web shops to enable our customers to increase efficiency, lower costs, open new markets and increase conversion.
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RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
USP’sM k i d i f i li‐Marketing driven functionality
‐What You See is What You Get‐ Software as a Service (SAAS)‐ Exceptional user friendlyp y‐ Easy integration
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GROWTH
WHEN WILL THE ECONOMY
FINALLY GROW UP ?
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EVOLUTION OF THE ECONOMY
1. Pre2 C ll b ti2. Collaborative3. Traditional4. New5. Digital5. Digital
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EVOLUTION OF THE ECONOMY: PRE ECONOMY
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EVOLUTION OF THE ECONOMY: COLLABORATIVE ECONOMY
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EVOLUTION OF THE ECONOMY : TRADITIONAL ECONOMY
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EVOLUTION OF THE ECONOMY : NEW ECONOMY
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EVOLUTION OF THE ECONOMY : DIGITAL ECONOMY
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WEBARCHITECTS DEALER CONCEPT
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EVOLUTION OF THE ECONOMY : SUPPLY CHAIN INTEGRATION
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E‐COMMERCE 2009
“8,8 million (74%) of the Dutch population shops online”
Source: CBS, De digitale economie 2009
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E‐COMMERCE 2009
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E‐COMMERCE 2009
“In 1999 the internet contributed 3% to the total Dutch corporate revenue”
Source: CBS, De digitale economie 2009
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E‐COMMERCE 2009
“In 2009 the annual corporate revenue contribution through the Internet increased to 12%”Internet increased to 12%Source: CBS, De digitale economie 2009
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E‐COMMERCE 2009
“In 2009 the total on‐line, consumer d i h h l dgenerated, turnover in The Netherlands
added up to € 6.000.000.000”
Source: CBS, De digitale economie 2009
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E‐COMMERCE 2009
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E‐COMMERCE 2009
“23% of the Dutch consumers also purchase furniture and household appliances on‐line”appliances on lineSource: CBS, De digitale economie 2009
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E‐COMMERCE 2009
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E‐COMMERCE 2009
“40% of the Dutch consumers spent between € 100 and € 500 per order”per orderSource: CBS, De digitale economie 2009
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E‐COMMERCE 2009
“25% purchased more than € 500 per order”per orderSource: CBS, De digitale economie 2009
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E‐COMMERCE 2009
“The average ordervalue in 2009, in The Netherlands, was € 429,00”
Source: CBS, De digitale economie 2009
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MARKETING & ORIENTATION 2009
“87% of the Dutch Internet users, in 2009, searched for online information before purchasing.information before purchasing.Source: CBS, De digitale economie 2009
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MARKETING & ORIENTATION 2009
“Internet is the most important source of information for todays consumer.”consumer.Source: Blauw research, Multichannel Monitor 2009
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MARKETING & ORIENTATION 2009
“Online orientation is an essential part of the consumer’s decision process. “process. Source: Blauw research, Multichannel Monitor 2009
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MARKETING & ORIENTATION 2009
“A company without an on‐line presence is not recognized nor found by potential customers”by potential customersSource: CBS, De digitale economie 2009
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MARKETING & ORIENTATION 2009
“A company that cannot be found by“A company that cannot be found by Google, does not exist”
Source: Jeroen van der Geest
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MOBILE INTERNET 2009
“At the end of 2008, The total of mobile phone subscriptions in The Netherlands was 18,7 Million”The Netherlands was 18,7 MillionSource: CBS, De digitale economie 2009
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MOBILE INTERNET 2009
“30% of the Dutch population spends 1 hour per day on mobile internet”internetSource: CBS, De digitale economie 2009
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MOBIEL INTERNET 2009
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SOCIAL MEDIA
“Social media play an important role in the online purchase process”
Source: Society for New Communications Research, Exploring the Link Between Customer Care and Brand Reputation in the Age of Social MediaCustomer Care and Brand Reputation in the Age of Social Media
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SOCIAL MEDIA
“3/4 of the online consumers choose a li b d isupplier based upon Internet reviews,
experiences and other information”
Source: Society for New Communications Research, Exploring the Link Between Customer Care and Brand Reputation in the Age of Social MediaCustomer Care and Brand Reputation in the Age of Social Media
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SOCIAL MEDIA
“81% of Internet users state that blogs, price comparison and forums influence customer service ratings ”influence customer service ratings.Source: Society for New Communications Research, Exploring the Link Between Customer Care and Brand Reputation in the Age of Social MediaCustomer Care and Brand Reputation in the Age of Social Media
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SOCIAL MEDIA
“Only 33% believes that companies really listen to the voice of the consumer”consumer
Source: Society for New Communications Research, Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media
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SOCIAL MEDIA
“An exceptional small part of the online community determines the public opinion”public opinionSource: Society for New Communications Research, Exploring the Link Between Customer Care and Brand Reputation in the Age of Social MediaCustomer Care and Brand Reputation in the Age of Social Media
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SOCIAL MEDIA
“Social and community sites influence 12% of the E‐shoppers to purchase more than planned”purchase more than plannedSource: Jupiter Research, US Retail Consumer Survey
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RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
Questions ?
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E‐BUSINESS / INTEGRATIE
www.rightclick.nl
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RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
Thank you!
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