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Water Town WuzhenCHEN MINZHOU YUXIANG
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Introduction
Location:• Wuzhen lies at the
southeast of China, and at the center of the triangle formed by Shanghai, Ningbo and Nanjing.
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Introduction(continue)
Geography:• Plain.• Divided into four zones by a cross-shaped
river.• The Town of fish, rice, and silk.
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Introduction(continue)
History:• Over 1000 years• Buildings• Bridges• Flagstone streets
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Strengths
Traditional culture• Local Housing Qing Dynasty• Folk Custom Museum• Woodcarving Museum
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Strengths
Wuzhen Food • Ziye Yipingxian• White Jade River fishLarge and small restaurantsSmall street stalls
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Strengths
Location AdvantageEconomy centerConvenient transportation
Marketing Advertisement City website
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Weakness
• Limited scenic spots• Crowded• Local culture ruined• Pollution
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Opportunity
Government’s support.• National 5A Tourism Attraction• Finical SupportTourism becomes popular.
2002 2003 2004 2005 2006 2007 2008 2009 2010 20110
500
1000
1500
2000
2500
3000
878 870
11021212
1394
16101712
19022100
2550
2002-2011 Chinese Traveling Population(million)
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Threat
• Other ancient towns
• Natural Scenic Spot
• Metropolis
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Target Market
• Photography Amateur
• Couple
• Family
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Question