Wallpaper* US Bespoke EditionMedia Information 2016
2US Digital Media Pack
AUDIENCE PROFILE
International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine brand. Since 1996, Wallpaper* has attracted a sophisticated global audience by constantly pushing into new creative territories and ensuring that its coverage of everything from architecture to driving, fashion to travel, interiors to jewelery remains unrivaled. Wallpaper* readers are voracious, educated and discerning consumers with tremendous spending power. These affluent young professionals live and breathe fashion, architecture and interiors and are often leaders in these fields. These true aficionados are passionate about design in all forms and appreciate genuine luxury in every part of their lives. Whether searching for beautiful luggage or a stunning dining table, they look to Wallpaper* as the authoritative design and lifestyle magazine to recommend products with both style and substance.
READER STATISTICS45% Male / 55% FemaleMedian age: 34Affluent: $131,779 average personal income Educated: 84% have a university degree Urban: 100% live in cities
*Creative influencers:81% read Wallpaper* for personal pleasure 50% read Wallpaper* for professional reasons 67% are employed within creative industries
*Loyal:73% keep Wallpaper* as part of their collection
*Brand fans:91% also visit Wallpaper.com56% have used a Wallpaper* City Guide
*Source: UK/Global Edition, publisher's estimates
CIRCULATION Rate Base 250,000
US DISTRIBUTIONPrint:Top 10 DMA's: New York City, Boston, Philadelphia, Washington DC, Atlanta, Chicago, Dallas, San Francisco, Los Angeles, Houston
Targeted commercial distribution across Miami, Las Vegas & Seattle
Digital:500k monthly uniques (US) 50k emails subscribers (US)
3US Digital Media Pack
EDITORIAL CALENDAR
quarter theme
Q1 Wallpaper* Project Elements of Design Insider Fashion
Q2 Art of Food Handmade Watch/Jewelry Feature
Q3 Innovation Fall Fashion Sportswear Eyewear Luxury Travel
Q4 Art of Craftsmanship US Brand Icons Holiday Experience
issue theme in home closing date
Spring Design Awards March 22 – 29, 2016 February 10, 2016 Fashion
Summer Time Supplement June 20 – 23, 2016 May 10, 2016 Travel Salone del Mobile Preview
Fall Handmade September 2016 July 22, 2016 Fashion Men's Tailoring Kitchen/Bath Supplement
Holiday Power List November 2016 September 21, 2016 Art Jewelry 1 year anniversary issue
Digital
4US Digital Media Pack
PRINT RATE CARD
4 color Full Page $45,560
covers Cover 2 $59,245 Cover 3 $52,445 Cover 4 $59,245
5US Digital Media Pack
Display
Leaderboard $52cpm
MPU $52cpm
Super MPU $52cpm
Billboard $113cpm
Filmstrip $101cpm
DIGITAL RATE CARD 2016
Editorial Newsletter Sponsorship $2,500
Dedicated $5,000
Mobile
Mobile Banner $52cpm
Wallpaper* daily sponsorship $13,200
* A 15% Premium will be applied for roadblocking of channels or content
6US Digital Media Pack
CONTACTS
USA Offices
Matthew Carroll [email protected] Tel: 1.212 522 1395 Nick Van Sicklen [email protected] Tel: 1.212 522 2377 Rachel Ahrenhold [email protected] Tel: 1.212 522 2940
Global Offices
publisher Malcolm Young [email protected] Tel: 44.20 3148 7718 head of digital Scott Lambert [email protected] Tel: 44.20 3148 8726
italy Cristiana Catizone (Fashion) [email protected] Marcella Biggi (Design) [email protected] Guillaume Blouin (Corporate) [email protected] Tel: 39.02 844 0441 germany, austria & switzerland Peter Wolfram [email protected] Tel: 49.89 9924 93990
france Magali Riboud [email protected] Tel: 33.1 42 56 33 36
brazil Paolo Mongeri [email protected] Tel: 55.21 98393 9495
asia Peter Bates [email protected] Tel: 914 881 9050 Scott Thoreau [email protected] Tel: 852 3128 5117
Charlie [email protected]: 1.212 522 7064