Download - Vsa 2011 exhibit files v.5
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Knowledge, Identity, and Networks in the Informal Learning Community
Wendy Pollock, Wendy Pollock LLCCarey Tisdal, Tisdal Consulting
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Improving Practice?
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Three Big Ideas
• Professional knowledge and identity are defined by and shared through complex networks of people and media
• These networks, people, and media are constantly evolving and changing
• Ways of understanding networks, people, and media are evolving and changing
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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ExhibitFiles
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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ExhibitFiles
Emergence in a Changing Media
Landscape
Evaluating Social Media Designed
to Improve Practice
Lessons Learned
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ExhibitFiles Development TeamWendy PollockKathy McLean Ideum, led by Jim Spadaccini Administrative HomeAssociation of Science-Technology CentersAdministrative support: Wendy Hancock FundingNational Science FoundationGrant No. ESI-054026
Advisors and Core ContributorsDave BaileyAndrea Bandelli Joanna FisherGretchen JenningsJeff KennedyKathy KrafftTom NielsenPaul OrselliClaire Pillsbury Jenny Sayre RambergChristine ReichBeth Redmond-JonesJustine RobertsBeverly SerrellEric SiegelJason Jay StevensJoan WaltermireMartin WeissKatherine WhitneyNAME Board and membersThe 1,950+ members of ExhibitFiles
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"Learning is least useful when it is private and hidden; it is most powerful when it becomes public and communal." Lee S. Shulman, 1999
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"One of the things that might be done is some kind of collecting activity to retrieve memories of things that were wonderful." Mike Spock
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1980s
WorkshopsConferences
Print publications
DesktopsFiles, folders
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1990s
Pages, links, webs
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Early 2000s
Web 2.0Forums
User-contributed content
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Community
"Communities of practice are formed by people who engage in a process of collective learning in a shared domain of human endeavor." - Etienne Wenger
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Collection
"Learning within [communities of interest] ... requires externalizations in the form of boundary objects." - Gerhard Fischer
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Community + Collection =
"ExhibitFiles is an online community of exhibit practitioners building a shared collection of exhibition
records and reviews."
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Simplicity
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LanguageCulture
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• one niche in learning ecology • flows, not walls
• emergent design
• requires ongoing commitment of resources
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Evaluating Social Media Designed to Improved Professional Practice
Remedial Evaluation
Summative Evaluation
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Design
Questions• How did the design team assume
the site would work to produce impacts?
• To what extent and in what ways did users value and use the functions provided by the website?
• To what extent did users perceive themselves as members of a community
• To what extent and in what ways were strategies successful in accomplishing the project impacts?
Methodology & Methods• Naturalistic Inquiry• Methods
– Program theory Weiss (1998)– Analysis of the website
database (N = 1357)– Comparison to an association
membership database (N = 830)– Online survey of registered
members (N = 286– In-depth interviews with the
project team and registered members (N = 18).
Remedial Evaluation
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Program TheoryRemedial Evaluation
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Target Audience
Who used ExhibitFiles?• 59.1% exhibition
professionals• 40.9% roles connected to
exhibition development (e.g. administrators, educators, evaluators)
Where did ExhibitFiles members work?
• 37.7% work in science-technology centers/museums, natural history museums, zoos or aquaria, botanical gardens/arboreta, and nature or interpretive centers
• 63.3% work in other settings including other museum types (art, history, children’s) and design firms.
Remedial Evaluation
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Frequency of UseRemedial Evaluation
Figure 22. How often do you visit ExhibitFiles? (N = 264)
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Visit PromptsRemedial Evaluation
Figure 23. What prompts you to visit ExhibitFiles? (N = 245)
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Social Connections
Who on ExhibitFiles has influenced your work?
Remedial Evaluation
Already know them, however I did connect with [name] due to fascinating case history in ExhibitFiles
I have not contacted them via ExhibitFiles - I knew them before.
I knew all of these individuals before the creation of ExhibitFiles.
[Name] is my manager and mentorWorked together
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Level of Participation
ExhibitFiles (online survey)• 10.0% contributed at least
one case study• 10.0% contributed at least
one review• 90.0% neither.• Low levels of favoriting and
comment• Site somewhat difficult to
search
Neilson’s 90-9- 1 rule (2006)• 90% of users are lurkers
(i.e., read or observe)• 9% of users contribute from
time to time, but other priorities dominate their time.
• 1% of users participate a lot and account for most contributions
Remedial Evaluation
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Influence on WorkRemedial Evaluation
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Reasons for Contributing Remedial Evaluation
Figure 30. Reasons for publishing a review (N = 23)
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Remedial Findings
• How could ExhibitFiles be more useful and relevant? – Email reminders to return to site– Improved search functions on site– Connect search with other sites– Greater range of contributors– More non-science contributions– More contributions from outside the US– More critical discussion/edgier content– More discussion of what didn’t work
Remedial Evaluation
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Revised TheoryRemedial Evaluation
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Focusing
• What information was most critically needed? • By whom? (stakeholders)• What is the future of ExhibitFiles?
(sustainability)• What evaluation approach will help answer
these questions? • Do we need a revised theory?
Summative Evaluation
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Theory -- EcosystemSummative Evaluation
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Levels of EcosystemSummative Evaluation
Individual
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Levels of EcosystemSummative Evaluation
Groups
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Visitor Studies Association Conference -- Tuesday, July 26, 2011 -- 9:00 to 10:15 a.m.
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Levels of EcosystemSummative Evaluation
Fields
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EcosystemSummative Evaluation
Fields
More than one Fields?
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Lessons Learned• not just a site - part of learning ecology - multiple
flows/stream • breaks down traditional walls (e.g., between
novice and expert,) • emergent design, never finished, must continue to
evolve • caring for the emergent
collection/resource/community requires ongoing commitment of resources