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Vodafone Turkey MobileWallet (M-Wallet) Application
June 2013
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Goal
• Enrich and touch consumer’s daily life by providing convenient and simple functionality
• Create bond between consumer and application via compelling, easy and convenient financial services experience
• Make customers feel empowered & liberated via ready-to-use app with virtual Cep Nakit card creation feature, no need to buy physical card.
• Build trust by Cep Nakit brand which has been issued together between PTT(Turkish Postal Office), Visa and ING Bank
• Provide convenient and simple user experience via simple and easy functionality and user interfaces.
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M-Wallet Functionalities
1. Virtual Cep Nakit account creation2. Send/request money 3. Cep Lira top-up/VF Packages (Add-ons)
sales4. QR code(Kolay Kod) based money
request/send 5. Store my cards - Customer scans any cards’ front/back
side
6. Moneybox: Kumbara-saving account
7. Nearest VF shop 8. NFC Smart tag campaign application-for NFC
enabled devices
9. Motion sensor money send feature – emotional effect
10. Transaction history and account balance query
Phase 1Soft Launch
TMOB delivers the Wallet App and Platform, Provus delivers Cep Nakit functions.
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User Interfaces: Launch Page
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User Interfaces: Launch Page
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Main Functionalities
• Money transfer: send money to any GSM number and request money from any Vodafone subscriber
• Money transfer by QR Code• Vodafone airtime package purchases and Cep Lira top up• Moneybox account for saving• NFC campaign task manager• Transaction history and balance inquiry• Store my cards: Adding any physical card by scanning cards front
and back
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Conveniences
• No need to go any Vodafone shop or PTT branch to activate the application
• Easy to use, simple and fast• Data free usage: use in any case, even without airtime balance
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3 unique Features ... that enhance the transaction experience for the end-user
• Money transfer: send /receive from any VF GSM number to any GSM operator subscriber in Turkey
• Money transfer via QR code (first in Turkey)• Moneybox account for saving