AVAAcademia’sRequiredReadingRange:CourseReadertitlesaredesignedtosupportvisualartsstudentsthroughoutthelifetimeofanundergraduatedegree.Packedwithexamplesfromstudentsandprofessionalsandfullyillustratedwithcleardiagramsandinspiringimagery,theyofferanessentialexploration
ofthesubject.
VisualResearchisdesignedtoleadyouthroughthekeyskillsofresearchmethodsinthestudyandpracticeofgraphicdesign.Thebookfocusesondefiningaself-initiatedresearchquestion,decidingonasuitablemethodologyandundertakingaresearch-ledgraphicdesignprojectasastudentatundergraduateorpostgraduatelevel.
Thissecondeditionincludeselevennewcasestudiesaswellasendofchapterexercises,anewchapteronVisualGrammarandaforewordbyEllenLupton,aninternationallyrenownedgraphicdesigner,writer,curatorandeducator.
IanNobleisadesigner,designeducatorandwriter.Heistheauthorandco-authorofa
numberofbooksongraphicdesignandisaregularcontributortodesignmagazines.
Hehastaughtfull-timeforthelasttwentyyearsandiscurrentlyworkingastheCoordinatorfortheMA/MFAinCommunicationDesignatKingstonUniversity.
DrRussellBestleyisHeadofPostgraduateGraphicDesignattheLondonCollegeofCommunication.Hisworkhasbeenprimarilyconcernedwithgraphicdesignresearch
througheducationandpractice.Hiscurrentresearchcentresonthesecondgeneration
ofUKPunkandPostPunk,andonDIYapproachestographicdesign.
Publisher’snote
Ethicalpracticeiswellknown,taughtanddiscussedinthedomainsofmedicine,law,scienceandsociologybutwas,untilrecently,rarelydiscussedintermsoftheAppliedVisualArts.Yetdesignisbecominganincreasinglyintegralpartofoureverydaylivesanditsinfluenceonoursocietyever-moreprevalent.
AVAPublishingbelievesthatourworldneedsintegrity;thattheramificationsofouractionsuponothersshouldbeforthegreatesthappinessandbenefitofthegreatestnumber.Wedonotsetourselvesoutasarbitersofwhatis‘good’or‘bad’,butaimtopromotediscussioninanorganisedfashionforanindividual’sunderstandingoftheirownethicalinclination.
Byincorporatinga‘workingwithethics’sectionandcoverstamponallourtitles,AVAPublishingaimstohelpanewgenerationofstudents,educatorsandpractitionersfindamethodologyforstructuringtheirthoughtsandreflectionsinthisvitalarea.
OtherAVAtitlesofinterest
OthertitlesinAVA’sGraphicDesignrangeinclude:
TheVisualDictionaryof
GraphicDesign
TheFundamentalsof
CreativeDesign
TheFundamentalsof
GraphicDesign
BasicsDesign01:Format
BasicsDesign02:Layout
BasicsDesign03:Typography
BasicsDesign04:Image
BasicsDesign05:Colour
BasicsDesign06:Print&Finish
BasicsDesign07:Grids
BasicsDesign08:DesignThinking
TheProductionManual:AGraphicDesignHandbook
VisibleSigns:AnIntroductiontoSemioticsintheVisualArts
CreativeResearch:TheTheoryandPracticeofResearchfortheCreativeIndustries
[email protected]@avabooks.com
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VisualResearch
An Introduction to Research Methodologies in Graphic Design
Ian Noble Russell Bestley Foreword by Ellen Lupton
“VisualResearchisoneofthemostcomprehensive,engagingandusefulbooksofitskind.Thetextguidesthereaderthroughthecreativeprocessinarelevantandaccessiblewaythatclearlyrelatestothewaydesignprofessionalsanddesignstudentswork.Throughoutithighlightsinspirationalprojects
toillustratetheconceptscovered,andonthis levelworksasanengrossingarchive.”
NeilLeonard,SeniorLectureratTheArtsUniversityCollegeatBournemouth,authorofBasicsGraphicDesign:ResearchMethods
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