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VisionsofDigitaltextileandbeyondChristopheBulliardInPrintdevelopergroup
SensientImagingTechnologiesS.A.
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SensientTechnologiesLtd.
Headquarter:Millwaukee(WI),USA§ >3500employees§ 70locationsin30countries§ >1.5billionsUS$turnover
Fieldsofactivity:§ Food&Beverage§ Pharmaceuticals§ Cosmetics§ Personal&HomeCare§ DisplayImaging§ IndustrialColors§ Inkjet&SpecialtyInks
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SensientImagingTechnologies– InksEurope
§ 1988 FoundationofECS(SICPAdivision)Traditionalsublimationinks&Desensitizinginks
§ 1998 Firstcommercialsublimationinkforpiezoheads
§ 2002 JoinedSensientumbrella§ 2008 LaunchofElvaJet®SE100,thefirstindustrialsublimationinkjetink§ 2013 LaunchofElvaJet®Alpha,amajorinnovationinsustainabilitythat
reducestheenvironmentalimpactoftextileprinting§ 2015 AcquisitionofXenniaLtd§ Today:
§ Highperformanceinkjetinksandsolutionsforalltextiletypes§ Traditionalsublimationinks§ Inksandsolutionsforindustrialapplications(flooring,wallpaper,laminate,etc.)
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Textileprintingprocesses:Inkchemistries&Fieldsofapplication
DystuffType Substrate Mainapplication
Aciddyes WoolSilkPolyamide
Apparel(scarves,ties)CarpetsSwimwearFlags(PAinUSA)
Reactivedyes Cotton ApparelHomefurnishing
Directdispersedyes
Polyester ApparelCarpetsHomefusnishingAutomotive(highLF)
Sublimation(dispersedyes)
Polyester ApparelCarpetsHomefusnishingSportswearSoftsignage
Pigments Cotton/polyesterCotton
ApparelT-ShirtHomefurnishing
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Textileprinting,technologies
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TraditionalTextilePrinting*30Billionm2 (2014)Growth2.5%/year
DigitalTextilePrinting550Millonm2 (2014)Growth25%/year
Reactive27%
Reactive28%
Sublimation4%
Sublimation52%
DisperseDirect15%
DisperseDirect8%
Acid3%
Acid10%
Pigment51%
Pigment2%
*FiguresfromJohnProvost’presentation,TextileconferenceFESPA2011/DigitalTextileCongress,Gent,2014
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Digitaltextileprinting
Whatdeterminestherateofadoptionofdigitaltechnology?
Marketpull– dobenefitshave
compellingvalue?
Economics– costacceptable?investmentavailable?
Technology– howwellaremarketneedsmet?
Communication–doesmarket
understandvalueofbenefits?
Adoptionrate
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Whyisdigitalprintingusedinfullscaleproduction?
§ Creatingmarkets§ Softsignage&Sportswear:customizationandpersonalizationpossible§ Fastfashion:fastrotationofmodels
§ Rapidintroductionofnewdesigns§ Earlywinfordigitaltextileswasinhighendsilkscarves§Nowgarments
§ Drivenbyretaildemandforfasterdesignturnover§Newcollectionsinstores3-4weeksfromdesign
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Whyisdigitalprintingusedinfullscaleproduction?
Economicaladvantages§Just-in-timeproductionandrelocalization
Ø noinventory=>CASHFLOWØ lowerriskofunsellablequantities
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CURRENTMODEL
Remotemassproduction Longdistancetransport Regionaldistribution Massretail
PUSH
Localmanufactureondemand Onlineretail
PULLNEWMODEL
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Whyisdigitalprintingusedinfullscaleproduction?
Technicalrequirementsaremet§Availabilityofgoodpiezoprintheads
§ Requiredimagequality§Developmentfromlargeformatgraphicprinters“doingthejob”toprintersdedicatedtotextileandsublimationprinting
§ Requiredproductivityisreached§ Speed(40-70m/minforLaRio/120m/minonpaper)
§Availabilityofhighperformanceinks§ Reliability/uptime(e.g.2ywithsameprintheads,XenniaAmethystinksonReggiani)
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Whyisdigitalprintingusedinfullscaleproduction?
Marketbenefits§Movetoconsumerdrivenflexiblemanufacture
§ Highervalue§Fasterdesignintroduction
§ Daysinsteadofweeks§ Lowercostdesignintroduction
Sustainability§Textilemillsextensiveusersofwaterandpower§Washing,steaminganddrying§Useofdigitaltechnologyenablesmajorreductions
§ Upto95%lesswaterusage§ Upto75%lesspowerusage
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Digitaltextileapplicationsindevelopment
BenefitsofdigitalapplyinothertextilemarketsHomefurnishings§Not‘fastfashion’butdesignbenefitsstillhold
Softsignage§ReplacementofPVCwithpolyesterfabricsforsignage
Technicalandindustrialtextiles§Perhapsthebiggestopportunityofall§Gamechanger
§ Combinedecorationandfunctionalityusingdigitaltechnology
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Applicationexample:Sunawnings
Sunawnings§ Digitaldecorationcombinedwithdigitalfinishing
Vibrantdesigns
Self-cleaningcoating
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Smartapparelfabrics/smartgarments
Multifunctionality§Singlesidedapplicationpossible§Twosidescanhavedifferentfunctions
Patterning– placefunctionwhereyouwantit
Vibrantdesigns
Hydrophobiccoating
Functionaldevices
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Outlooksummary
§ Apparelprintingwillmoverapidlytodigitaloverthenext3-5years§ Slowerbutstillsignificanttake-upinadjacentmarkets§ Newinktechnologywillacceleratethis§ Untappedopportunityinindustrial/technicaltextiles§ Textilesisthenextindustrybeingrevolutionisedwithdigitaltechnology:
§ Severalnewsinglepasssystemsexpected
§ Willbetheturningpointtodigitaltextileprinting
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Digitalapplicationadoptionbeyondtextile
Graphics
Ceramics(tiles)Textiles(apparel)
LaminatesFurnishingWallcovering
Textiles(interiors)
Labels
CrossingtheChasm”– GeoffreyMoore
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