Download - Vision And Mission
Copyright: 2009 Turgut ZiyalCopyright: 2009 Turgut Ziyal
Prepared and Presented by
Turgut Ziyal
Copyright: 2009 Turgut Ziyal
VISION VS. MISSION
Although often used
interchangeably, mission and
Copyright: 2009 Turgut Ziyal
interchangeably, mission and
vision statements are distinctly
different, and each has its own
purpose, style, criteria, and
components…. ….
The vision is bigger picture
and future oriented while the
mission is more immediately
focused on the present.
Copyright: 2009 Turgut Ziyal
It is the vision that defines
the end game and the
mission is the road map that
will take you there.
…”Vision dictates Mission which determines
Strategy, which surfaces Goals that frame
Objectives, which in turn drives the Tactics
that tell an organization what Resources,
Infrastructure and Processes are needed to
support a certainty of execution” (Mike
Copyright: 2009 Turgut Ziyal
support a certainty of execution” (Mike
Myatt, 1988).
vision mission strategy objectives tactics
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VISION
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"Vision without action is a daydream.
Action without vision is a nightmare."
Japanese proverb
Corporate vision is a short and inspiring
statement of what the organization intends
to become and to achieve at some point in
the future, often stated in competitive
Copyright: 2009 Turgut Ziyal
the future, often stated in competitive
terms.
You have to create a grand, noble
vision which elevates the energy,
Copyright: 2009 Turgut Ziyal
vision which elevates the energy,
enthusiasm and self-esteem of
everyone in the company while
ensuring that everybody sees a
benefit in following the vision!
"To achieve great things, you need
ambitious visions. And it does not
matter that vision cannot be laid
out in details. It is the direction that
counts."
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A company's vision is what it wants to achieve
in the long term. It must convey a sense of
Copyright: 2009 Turgut Ziyal
in the long term. It must convey a sense of
direction, discovery, and opportunity that can
communicated to all employees. It should not
focus so much on today's problems, but rather
on tomorrow's opportunities.
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MISSION
A mission statement makes concrete
the leader's view of the direction and
purpose of the organization.
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purpose of the organization.
A well-crafted mission statement can provide the focus and motivation you need to take your business to the next level
Copyright: 2009 Turgut Ziyal
level
A mission statement should be
a short and concise statement
of goals and priorities
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of goals and priorities
The primary goal of any business is to increase
stakeholder value.
The most important stakeholders are
o shareholders who own the business,
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o shareholders who own the business,
o employees who work for the business,
o and clients or customers who purchase products
and/or services from the business.
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SAMPLES
Yahoo's mission statement:
To be the most essential global internet service for consumers and businesses.
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Pilgrim's Pride food company places a high value on customer
satisfaction. Consequently, their mission statement reads:
Our job is outstanding customer
satisfaction . . . Everyday.
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Amazon.com's mission statement is a good example of a far-
reaching goal:
To be the most customer-centric company in the world,
where people can find and discover anything they want
to buy online.
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CADBURY:
the world’s biggest and best confectionery company.
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PERFETTI:
“caring for excellence”
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“caring for excellence”
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AND WHAT IS YOUR VISION?
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THANKS!