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Future of American Downtown
Virginia Main Street’s Downtown Intersections
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Downtown’s Changing Competition
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Downtown’s Changing Competition
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Downtown’s Changing Competition
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We Tried to Adapt
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We Tried to Adapt
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We Have Adapted!
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Today’s Competition
$514 Billion
14.7%
4.1%
15%
25%
2018 US Online
Increase over ’17
Increase ALL retail
Share in ’18
Spent online in ‘26
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How Do We
Continue to
Adapt?
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National Average
Office
$29.94
National Average
Retail
$18.57
1- Micro Retail
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1- Micro Retail12 00 SF$18.5 7 per SF$1,85 7.00 /mo
12 00 SF1200 –Retail
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1- Micro Retail$2 ,2 36 .00 /mo
12 00 SF400 – Office800 - Retail
$998
$1,2 38
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1- Micro Retail$2 ,495 .00 /mo
12 00 SF1000 – Office200 - Retail
$2 ,495
Fre e
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1- Micro Retail
Milford DE
Community Design Solutions
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1- Micro Retail
Community Design Solutions
Milford DE
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1- Micro Retail
Pascagoula Gateway
Anchor Square Retail Village
Downtown Gateway
Market Street
Pascagoula, MS
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1- Micro Retail
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2- Asset-based businesses
Travelers Rest, SC
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2- Asset-based businesses
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2- Asset-based businesses
Travelers Rest, SC
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2- Asset-based businesses
Norton, VA
Photo credits: Norton Instagram
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2- Asset-based businesses
St Paul, VA
Photo credits: St Paul Facebook
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3 – Experience Economy
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3 – Experiential Businesses
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• Vacan t “ho l e ” in do wn t o wn• 12 ,000 sf lo t• O utdo o r B e e r Ga rde n / Re s ta ura n t/ V e n ue
• S hip p in g Co n t ain e rs• O pe n fo rma t• M us ic v e n ue w /full s la te o f e v e n ts
• A dja c e n t min ia ture g o lf a re a o pe n to public• Priv a te fin a n c in g fro m lo c a l h o s pita lity g ro up
3 – Experiential Businesses
Fr8yard
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• Pa r t o f Ha mpto n S ta tio n mixe d-us e mill re de v e lo pme n t• 3,000 square fe e t• 1 0 -la n e s• S mal l bar• Fa mily/g ro up frie n dly• Co mpe tit iv e le a g ue s• $ 2 0 /h o ur
• Adjace n t t o Whit e Duck Taco an d Birds Fly S o uth Bre we ry, o t he rs
3 – Experiential Businesses
Craft Axe
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4 – Data Tracking• Zip Co de S urv e ys• S urv e y M o n ke y• D e mo g ra ph ic Re po r ts• Po ll Ev e ryw h e re• S h a re d Kn o w le dg e• PO S
Sample -
Zip Code Survey of Customers – Cape Charles, VA
Business Name: Date: _______________ Instructions 1. Simply ask customers, “We’re conducting research for the Town
of Cape Charles, can I have your zip code”? 2. Please record the residence zip code for each customer who
enters your business. 3. At the end of the week, please write the total number of tallies in
the total box to the right. 4. Someone from Cape Charles Main Street will collect the surveys
at the end of the week.
23310 - Cape Charles
23405 - Machipongo
23307 - Birdsnest
23408 - Marionville
23354 - Franktown
23413 - Nassawadox
23350 - Exmore
Other Zip Codes (write-in those outside the immediate area)
29609 31794 27106 Sample -
For more information, contact [email protected]
Write-in zip codes continued on back.
23310 Cape Charles
33%
Eastern Shore15%
Virginia Beach-Norfolk-Newport News Metro…
DC-Baltimore Metro
6%
Richmond Metro
4%
Delaware4%
Virginia -Other
5%
Maryland -Other
1%
Out of State -Other14%
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4 – Data Tracking
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4 – Data Tracking
da ta . c e n s us . g o vda ta us a . io
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4 – Data Tracking
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4 – Data Tracking
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4 – Data Tracking
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5 – Market Positioning
Ele me n t s o f a Bran d
• Co lo r Pa le tte• U n ifo rm Type fa c e s• Gra ph ic Co mpo s itio n• Ta g L in e
• M a rke t Po s it io n• Co n s is te n t M e s s a g e
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5 – Market Positioning
B ra n d V a lue s• Lan dscap e – Pe a ks o f O tte r , fa rms ,
ro llin g h ills• Hist o ry – L ibe r ty, M ilita ry, Je ffe r s o n ,
D -D a y• Art/Cre at ive pre s e n c e – B o w e r Ctr ,
g a lle r ie s , e tc .• Culin ary marke t – Fa rme rs , fo o d &
bre w , c r e a tiv e
Bedford, VA
Fo c us• In te rn a l me s s a g in g• S imple & bo ld• B e dfo rd o w n s Pa tr io tis m
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6 – Sustainable/Creative Business
• U rba n O rg a n ic s• S t Pa ul, M N• 9,0 0 0 S F – Ha mm’s B re w e ry
• He a lth y s us ta in a ble fo o ds ye a r -ro un d• Ro ma in e , ka le , a rug ula , tila pia , tro ut….• Re v ita liza tio n o f h is to r ic buildin g
(e xpa n s io n 8 7 k S c h midt B re w e ry)• Fin a n c in g
• $ 30 0 k in g ra n ts /lo a n s fro m S t Pa ul• $ 7 0 0 k s ta r tup fun dra is in g
Hydroponics
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6 – Sustainable/Creative Business
• 5 0 1 (c ) 3 - A r ts V illa g e• A n c h o r o f A r ts & Cultura l D is tr ic t
• M ill V illa g e • L o w c o s t re n t fo r A r tis ts• O pe n S tudio s
• M o th e r Ea r th B re w e ry• M o th e r Ea r th L o dg e• Co mmun ity V is io n
• Public A r t• Culin a ry A rts• A fr ic a n A me r ic a n M us ic
smART Kinston Project
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6 – Sustainable/Creative Business
• D e n v e r , CO• M ulti-us e Cultura l “Wa re h o us e ”
• 2 4 ,60 0 s f• 1 7 s tudio s• 8 liv e /w o rk• Ev e n t g a lle ry• Cla s s e s• Re ta il
• Fo rme r lig h t in dus tr ia l• A ffo rda ble lo fts (8 0 % M HI)
910 Arts
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7 – The Right Tech for You
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7 – The Right Tech for You
Own e rship
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7 – The Right Tech for You
En gage me n t
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7 – The Right Tech for You
Marke t p l ace To o l s
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8 – Parking
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8 – Parking
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8 – Parking
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8 – Parking
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8 – Parking
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8 – Parking
• 30 % re v e n ue in c re a s e in lo ts w ith multi -s pa c e pa y s ta tio n s
• $ 30 k/ye a r re v e n ue in c re a s e by e limin a tin g pig g yba c kin g
• S a v e d $ 2 ,5 0 0 /ye a r w ith o ut n e e d to dis tr ibute 1 ,4 0 0 h a n g ta g s
• Pa y s ta tio n c o lle c tio n c yc le s w e re c ut in h a lf w ith th e imple me n ta tio n o f pa y-by-ph o n e fro m Pa rkmo bile
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8 – Parking
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8 – Parking
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9 – Vibrancy Amenities
Po pula te th e public re a lm w ith a me n itie s th a t pro mo te do w n to w n s tic ka bility
• Ch a ir s• B e n c h e s• Fla g s /B a n n e rs• Flo w e rs• U mbre lla s• B is tro Ta ble s• Pla n tin g s• In te ra c tiv e A r t• In te ra c tiv e Ga me s• O pe n S to re fro n ts , e tc .
”Expe r ie n c e & e n v iro n me n t trump a rc h ite c tur e e v e ry t ime ” –Ra n dy Wils o n
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9 – Vibrancy Amenities
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9 – Vibrancy Amenities
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9 – Vibrancy Amenities
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9 – Vibrancy Amenities
Co mpo n e n t g ra n ts (o ppo s e d to “fa ça de ”)
• S ig n s• Pa in t• A w n in g s• Re a r s o f B uildin g s• S lip Co v e r Re mo v a l• S to re fro n ts• Win do w s• D o o rs• L ig h t• Etc .
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9 – Vibrancy Amenities
Randy Wilson. Community Design Solutions
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9 – Vibrancy Amenities
Randy Wilson. Community Design Solutions
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10 – Harness the Positive Energy
1 . M ic ro Re ta il2 . A s s e t-B a s e d B us in e s s e s3. Expe r ie n c e Ec o n o my4 . D a ta Tra c kin g5 . M a rke t Po s it io n in g6. S us ta in a ble B us in e s s e s7 . Th e Rig h t Te c h fo r Yo u8 . Pa rkin g 9. V ibra n c y A me n it ie s10. Harn e ss t he Po si t i ve En e rgy