Download - Vauxhall Recreation Club Lifelines Gym
![Page 1: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/1.jpg)
Vauxhall Recreation Club- Lifelines Gym
![Page 2: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/2.jpg)
Introduction
Is there potential for Lifelines to recruit more student members?
![Page 3: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/3.jpg)
Market segment:What is it: *(research upon the sample of 183 students)
Demographic:
-University of Bedfordshire students-76% in age between 18 and 24
Geographic:
-65% lives in close VRC area
Psychological:
-89% wants to do more exercise
User related:
-78% are not members of any health club
![Page 4: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/4.jpg)
Location-65% of students lives in a close VRC area (1-5km)-Convenient location as an important factor in choosing the health club
1-5 km 5-10 km >10 km0
20
40
60
80
100
120
![Page 5: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/5.jpg)
Student’s needs
aerobicks
tennis
basketball
cycling
football
keep fit
pool
running
swimming
0 10 20 30 40 50 60 70
Top ten sports chosen by students.
![Page 6: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/6.jpg)
Important facilities
swimming pool
spa
sauna
persona trainer
gym
group exercise classes
0 20 40 60 80 100 120 140
![Page 7: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/7.jpg)
Money matters
• Average monthly income equals £221.• 79% of students spend less than 10£ per week on fitness
less than £5 £5 to less than £10
£15 to less than £20
£20 or more0
20
40
60
80
100
120
![Page 8: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/8.jpg)
Attitude-89% of students wants to do more exercise-85% of students need to do more exercise-77% of students enjoy exercising
![Page 9: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/9.jpg)
Membership- 78 % of students are non members of any health club
Non membersMembers
![Page 10: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/10.jpg)
Knowledge about the VRC• 73% of students had never heard of Vauxhall Recreation Centre before joining the
University
no joining fee
a full 30 min health assessment
a personalised fitness programme
peak and off-peak membership
unlimited use of the gym facilities
0 10 20 30 40 50 60 70 80 90
![Page 11: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/11.jpg)
RecommendationsFacilities-investing in a swimming pool and considering spa with sauna
![Page 12: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/12.jpg)
Student discounts-15% discount to students who are willing to purchase full or off-peak membership at Lifelines Gym. “Every Little Helps”
![Page 13: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/13.jpg)
Prize as a marketing activity-one month free membership for anyone who will convinced a friend to become a membership holder.
![Page 14: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/14.jpg)
Pay as you go-for a students who do not want to be attach to any financial commitments.
![Page 15: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/15.jpg)
Advertising-connection between the web sites
![Page 16: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/16.jpg)
bilboard
s/poste
rs
fresh
ers fair
student u
nion
lifesty
le magiasin
es
television
loca newsp
apersflyers
word of m
outh
internet
0
20
40
60
80
100
120
Source of information upon which student decide about their leisure activities.
![Page 17: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/17.jpg)
![Page 18: Vauxhall Recreation Club Lifelines Gym](https://reader033.vdocuments.mx/reader033/viewer/2022052323/558bdd6ad8b42acb058b46c0/html5/thumbnails/18.jpg)
Conclusion
In conclusion : according to our findings and analysis it can be clearly seen that there is a potential for Lifelines Gym to recruit more student members!