Value proposition of SMEs in Geospatial Industry
A media perspectiveBhanu Rekha
Geospatial Media & Communications
22/04/23
Geospatial Industry
22/04/23
SMEs in geospatial industry
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Small, dynamic, flexible Deploying cutting edge technologies Driving innovation Bridging knowledge gap between tech
companies and users Promoting entrepreneurship Creating competitive environment Creating jobs, economic dynamism,
contributing to GDP
SME linkages with MNCs
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Partners, distributors and re-sellers, acting as extensions of the principal companies
Providing industry specific solutions complementing to those offered by principal partners.
Outsourcing partners to MNCs Feedback to MNCs on local requirements Active partners in collaborative sales models,
service and support Loyalty and commitment to MNCs and users Heartbeat of relationships with customers
SME linkages to users
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Understand their needs better Fair understanding of local sensitivities,
administrative nuances Understand policy requirements Live and breathe users’ challenges Governments prefer SMEs than MNCs in
implementing projects Flexibility and ease of handling is advantage
SME categorisation
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SME matrix in various regions (in %)
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Relevance of SMEs in changing geospatial business order
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Acquisitions & Mergers
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22/04/23
Affects of acquisitions/mergers
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In several cases, SMEs were caught unawares A new set of opportunities and challenges Affect on the partner network Increased value proposition in vertical domains Solution-centric approach Principal companies setting up own
infrastructure Developing components and utilities turning
distributor to local expert SMEs as 'off-the-shelf' companies
Affects of acquisitions/mergers
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Way forward
22/04/23
Use knowledge and expertise of solution SMEs to help mix and match products, integrate different technologies and add value to suit the workflows of customers in different vertical industries.
To provide customised solutions in local language and develop workflows based on specific country requirements
In the backdrop of slowing economy, SMEs to acquire more knowledge and skill, so that they can adapt quickly and survive
Way Forward
22/04/23
Move towards commoditisation - technology MNCs are splitting their products into hundreds of small utilities and make them available on ipads and smartphones.
For this scenario to take off, solution SMEs will be increasingly roped in and this will push them up the value chain of geospatial industry
MNCs are foraying into new industry verticals, creating new opportunities for SMEs
SMEs need to grab this opportunity to grow with MNCs
Way Forward
22/04/23
Bottomline To innovate at fast pace Break the rules of what was once considered
impossible Move up the value chain
Thank You!
22/04/23