Download - Value Based Charging Models for Paid Search, Net Media Planet , NMA Interactive Summit 2008
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Thriving in a difficult climateAn innovative approach to Paid Search charging models
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Agenda
• What you pay your Paid Search Agency to do
• Paid Search Agency Charging Models
• How Campaigns are Optimised
• The Advantages of Value-Based Remuneration
• The Challenges of Value-Based Remuneration
• Suggestions on how to Structure Yours
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Upload to Engines
Complete Transaction
Review Performance
Pay Service Provider
Develop Campaign Search & Find
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Traditional Charging ModelMedia Spend
Value-Based Charging ModelRevenue/Profit
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Pro
fit
Search Engine Ranking Position
Client Traditional Charging Model Value-Based Charging Model
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Client Risk
Agency Risk
Agency Profit
Client Profit
Agency Commitment
Client Commitment
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Sales Funnel
Search Engine
Goal Setting
Measurement
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Levels of Tracking Sophistication
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Goal Setting
Profit Share Full Support
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Private & Confidential
Sri Sharma | Managing Director | Net Media Planet
T: + 44 (0) 20 3008 8321M: + 44 (0) 79 39507 664E: [email protected]: www.netmediaplanet.comTwitter: srisharma