Download - UX 5 Ws and H: User Experience Demystified
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UX: 5 Ws and HUser Experience Demystified
Carol Barnum, Ph.D.
Director, Usability Center
Southern Polytechnic
KEN August 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 2: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/2.jpg)
Who?Who am I?
Who are your users?
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 3: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/3.jpg)
What?What is usability?
What is usability testing?
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 4: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/4.jpg)
Usability ‐ ISO 9241‐11
The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 5: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/5.jpg)
Usability Testing
The activity that focuses on observing users working with a product, performing tasksthat are real and meaningfulto them.
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 6: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/6.jpg)
When?Once and done
More than once . . . iterate
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 7: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/7.jpg)
When?Once and done
More than once . . . iterate
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 8: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/8.jpg)
Where?Here . . .
There . . .
Everywhere . . . KEN
August 19, 2011The Usability Center
Focusing on User Experience Since 1994
![Page 9: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/9.jpg)
Executive Viewing RoomMeeting, planning, and observing testing
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 10: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/10.jpg)
Evaluation Room office setupParticipant at computer talks to moderator after session.
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 11: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/11.jpg)
Evaluation Room living room setupPresto, it’s a living room for a test of a DVR installation at home.
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 12: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/12.jpg)
Control RoomCommand Central for up to 6 people on the core team to observe and take notes of the user’s session.
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 13: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/13.jpg)
Lab on the goA complete lab packs in a suitcase to go to the client’s location.
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 14: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/14.jpg)
Portable lab sets up in any spaceThe user at the laptop is observed by the moderator and logged and recorded by the logger (forefront)
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 15: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/15.jpg)
Remote testingUsing meeting/collaboration software connected to our logging computer, we can reach users worldwide.
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 16: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/16.jpg)
Why?It’s not your mother’s (or father’s) focus group
Quick results
Seeing is believing
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 17: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/17.jpg)
How?Plan
Prepare
Test
Review
Revise
Test again
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 18: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/18.jpg)
How many???
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
![Page 19: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/19.jpg)
Let’s ReviewWho?What?
Where?
When?
Why?
How?KEN
August 19, 2011The Usability Center
Focusing on User Experience Since 1994
![Page 20: UX 5 Ws and H: User Experience Demystified](https://reader034.vdocuments.mx/reader034/viewer/2022051608/54576510af79590b088b50ab/html5/thumbnails/20.jpg)
Better UX = better products = increased customer satisfaction =more sales = more
“likes“
Why not?
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994