Transcript
Page 1: Using Technology to Increase the Value of Face-to-Face

TECH INCREASING VALUE OF FACE-TO-FACE MARKETINGAN ARIA

BY STEPHEN NOLD

Page 2: Using Technology to Increase the Value of Face-to-Face

When I’m alone Stephen is often alone…

…and often dreaming…

When I’m aloneI dream of a digital, connected world…

…I wouldn’t hire him…What does the future of

technology look like?

Page 3: Using Technology to Increase the Value of Face-to-Face

This would sound great in Latin too…When the attendees

are not there

There is no online community participationin an event

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If you are not with meAt the window

We cannot see thetechnology innovations on the outside

Yet within each of usis the light we willencounter on the street

What window? There are no windows here

Really? Really? I mean what is this music?

Are we all supposed to be sleeping now?

Is someone going to speak?

Please…No…Please No one is going to sing!

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And they lived happily ever after…

Page 6: Using Technology to Increase the Value of Face-to-Face

So the story goes…

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Social Media solved all industry woes…and more…

}Increases Exhibitor Leads

Eliminates Hospitality Attrition Clauses

Makes Attendees Happy

Eradicates Warts

Cures Cancer

Solves World Hunger

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Time to abandon the old…

and embrace the new

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An experience you will remember…

Page 10: Using Technology to Increase the Value of Face-to-Face

Blogging bout Cheese?

How can blogging about cheese get me customers?

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What? Not ready yet?

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Time to Get in the Game…

Page 13: Using Technology to Increase the Value of Face-to-Face

Then attend Nold Exchange Cafe

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You can become a hero…

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Learn the Truth versus the hype

Page 16: Using Technology to Increase the Value of Face-to-Face

Your friends will respect you…

Page 17: Using Technology to Increase the Value of Face-to-Face

Get It Right!


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