Using Google Analytics and Webmaster Tools to
improve your website
WordPress 4.0
Since last month
Authorship has gone away
Since last month
I picked up a Chromebox
Since last month
We moved to Teamwork
Since last month
Gonna get an Apple Watch?
Since last month
Backing up, updating and restoring your WordPress site
Next month on October 16
Cindy Miller: Writing for the web
On November 20
• High-level overview of Google/SEO• Google Analytics• Google Webmaster Tools• Tracking down a traffic spike• Technical SEO
What we’ll cover today
• Keyword research
Visit JennyMunn.com and sign up to get her “Free Keyword Research Guide”
What we won’t cover today
High-level overview of SEO
How Google was born
Links are votes
Google doesn’t search the internet
Indexing
nofollow attribute
nofollow attribute
nofollow attribute
SEO is like...
SEO is like...
The rules aren’t changing
SEO lag
Google Analytics
www.google.com/analytics
Google Analytics by Yoast
Choose your date range
Compare dates
Custom Dashboards
Real Time → Overview
Audience → Overview for the past 30 days
Monthly overview for past 12 mo
Compare to previous year
Audience → Geo → Location
Audience → Mobile → Overview
Acquisition → Overview
Acquisition → All Referrals
Acquisition → Keywords → Organic
Filtering out branded keywords
Filtering out branded keywords
Filtering out branded keywords
Acquisition → Social → Network Referrals
Acquisition → Search Engine → Queries
Setting up segments
Add Segment
New Segment
Hide semalt sourced traffic
Now you can compare them
Google Webmaster Tools
www.google.com/webmasters/tools
Confirm your site: Five options
1. HTML file upload2. HTML tag3. Domain name provider4. Google Analytics5. Google Tag Manager
Google Webmaster Tools
Search Traffic → Search Queries
Search Traffic → Links to Your Site
Search Traffic → Links → More
Google Index → Index Status
Crawl → Crawl Stats
Crawl → Sitemaps
Tracking down a traffic spike
Big spike on July 3
Acquisition → Overview
So what happened?
So what happened?
Make note of that
Make note of that
Technical SEO
Speedtools.pingdom.com
1597 lines • 1.6 MB
423 lines • 0.5 MB
Optimize images
Optimize images
Mobileami.responsivedesign.is
Mobile
2012 2013 2014
Canonicalization and redirects
GreenMellenMedia.comGreenMellen.comGreenMellenMedia.orgGreenMellonMedia.comGreenMelonMedia.com→ www.GreenMellenMedia.com
EMDs and URL Structure
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