Matthew Scarff – Head of Learning, Pera Training
Using blended learning models and next generation technologies to
transform learning
• Established by UK Government in 1946
• Supported governments – local / national in technology , process and skills provision to improve economic growth and social inclusion
• Work commercially with small/medium and large enterprises to deliver tangible business benefit that can be evidenced and measured
Pera Training - Background
• Work collaboratively with stakeholders to deliver the best possible result to learners and clients
• Constantly seeking to deliver progressive learning solutions through developing and adopting new technology and approaches
Pera Training - Background
Begining the Journey?
Start with why
70:20:10
Formal Social On-the-Job
Greatest Impact Where the Money Goes
‘Formal’ vs ‘On the Job’
Formal
• Familiar
• Easy to measure
• Readily available
On the Job
• Distraction
• Complicated
• Of the shelf doesn’t fit
The social target
100% Usage
The reality
Our innovation journey
Functional Skills
• Maths
• English
• ICT
The Challenge
• Mandatory for all apprentices
• Increased competition
• Reduced price point
• Time to competence priority
What did we want to achieve?
“Smoother, better learning”
“Cheaper learning”
“Disruptive offer in
market place”
Successful?
• 1000’s learners
• Used within JLR, Next Retail and other large employers
• Improved achievement
• … but it was challenging
3 steps to success
People
Processes
Technology
Empowered staff teams
Disruptive technology
Powerful processes
Built on what we had
The right platform is only part of the solution. You need the right approach
and programmes.
Welcome to How to Attract Talent with Vocational
Programmes
Best Places to work in the UK
100% of the Top 10 “Greatest Places to Work”
in the UK have an vocational training scheme
Fresh approach to content
• Innovation as a taught discipline
• Improving quality and operational performance
• Social and digital marketing
Digital
Entry-Level Digital Social Vocational Programme
Advanced-Level Digital Social Vocational Programme
• Search Engine and Media Optimisation (SEO & SMO)
• Google Analytics Tools • Risks of Social Media • Social Media Tools for Business • Marketing and Branding • Creating Content • Social Media Policy • Blogging • CRM Systems • Google AdWords and PPC
• Understanding the evolving business environment
• Legal and ethical considerations in sales and marketing
• Using collaborative technology • Principles of marketing and
evaluation • Digital marketing metrics and
analytics • Imaging software • Video production & story telling
Golden rules for vocational training success!
1. Start with business needs – how will this apprentice help create value and grow my business? 2. Design a job role built around these specific objectives 3. Recruit for the behaviours that will fit your culture – the programme will develop knowledge and skill! 4. Innovate – try an apprenticeship that give you something you don’t already have 5. Work towards the 70:20:10 rule
Welcome to
peratraiing.com
Thank you
