Using AI to Extract Actionable Business Value
from Data Osher Yadgar, CDO
Spotad
Personalization
Personalizationisn't good enough
Personalizationisn't good enough
1st generation: One size fits all
Personalizationisn't good enough
2nd generation: Personalization
Personalizationisn't good enough
3rd generation: Contextual Awareness & Reasoning
Predictiveisn't good enough
Predictiveisn't good enough
Prediction is based on the Known. The Known shrinks as you exploit it.
Prediction is not influence.
Predictiveisn't good enough
Use Search to explore the unknown
Predictiveisn't good enough
Use Prediction & Search for Planning.Use Planning to influence & optimize.
Performanceisn't good enough
Performanceisn't good enough
A steering wheel is more important than a great engine
Good steering wheelControl
PredictabilityStability
Explainable Human-machine teamwork