Download - User Experience as the Lens
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experienceUser
as the lensGuiding principles for library innovation
Kevin Rundblad UX & Social Technology StrategistUCLA Library
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What is User Experience?
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User Experience (UX) isthe overall experience of aproduct or service.
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“Experience is the Product”
Peter MerholzAdaptive Path
http://www.slideshare.net/peterme/experience-is-the-product
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The experience is not the technology
mysql
Linux
phpjQuery
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Experience is about the context
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And the interaction points
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UX design is based onunderstanding user perspective
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Creating interaction points with high value
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How do we build high value interaction?
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The highest value goes to thoseinteractions that offer disruptiveexperiences
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Definition: a disruptiveinnovation is one that radicallyimpacts a market, or createsentirely new markets.
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WikipediaGoogleTwitteriPhone FacebookPandoraDropbox
Disruptive Examples
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WikipediaGoogleTwitteriPhone FacebookPandoraDropbox
Why Disruptive?
They changed our expectationsof an experience
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WikipediaGoogleTwitteriPhone FacebookPandoraDropbox
And altered our perception.
Why Disruptive?
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WikipediaGoogleTwitteriPhone FacebookPandoraDropbox
We do not experience web interactions the same as we did in 2000, 2005, etc…
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WikipediaGoogleTwitteriPhone FacebookPandoraDropbox
We have changed.Our users have changed.
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Experiencesare not static events
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We change everydaydue to shifting context
Do you get your news the same way as 5 years ago? Mine comes from Twitter.
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Disruptive experiencesreframe our expectations
Have you attempted to ‘pinch’ your laptop screen to zoom in?
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And in turn, disrupt our habits
I can’t seem to stop watching every episode of Mythbusters on Netflix Streaming.
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UX innovation is about disrupting the expected, in favor of anunexpected, dissimilar andfresh experience.
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“Many significant innovations got theirstart as unexpected discoveries orimpractical ideas”
Luke WilliamsFrog Design &NYU Professor of Innovation
Disrupt: Think the Unthinkable to Spark Innovation. Pg 91, Pearson Education, 2011
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Innovation is an obsession with creating new value
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The obsession with newvalue begins with the user
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Know the userKnow the contextCreate simple interactions
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This means working backwardfrom the end (user)conceptualizing newfunctionalities and interactions.
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It is about creating a lensthrough which we see a new interaction.
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Innovation from withinthe user culture
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Everything starts withKnow the user
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“If you truly want to understand customers' wants and needs, you need to remove the distance between you and them.”
http://www.quora.com/When-creating-products-how-do-you-know-what-users-want/answer/Jorge-Barba?srid=z3u
Jorge BarbaDigital Strategist, Blu Maya
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How do we “remove the distance” from the user?
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Work with themWork like them
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We need to become learners
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HierarchicalTime-driven 9-5Committees, MeetingsWork at desk
Flowing, person to personWork anytime/anywhereIndependent/casual meetupsWork on Laptop
http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/Graphics:
Which is the student?
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HierarchicalTime-driven 9-5Committees, MeetingsWork at desk
Flowing, person to personWork anytime/anywhereIndependent/casual meetupsWork on Laptop
Being “effective” is only rule = Grade
http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/Graphics:
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HierarchicalTime-driven 9-5Committees, MeetingsWork at desk
Students
Flowing, person to personWork anytime/anywhereIndependent/casual meetupsWork on Laptop
Being “effective” is only rule = Grade
http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/Graphics:
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Can we create experiences for
http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/Graphics:
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With thisstructure
http://www.game-changer.net/2010/11/19/radical-management-it-isn%E2%80%99t-just-w-l-gore/Graphics:
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goes all the way back to how we work.UX
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“...if you get the culture right then most of the other stuff
will happen naturally out of it.”
Tony HsiehCEO Zappos
http://bigthink.com/ideas/20671
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Simul8 Group UCLA Library
Example:
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To get in touch with our userswe created a design/developmentgroup with 5-7 students.
Structure mimics the nature ofa small startup company.
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Meet 3-5 hours a week.Design projects on whiteboardRest of time work independentlyGive them space Enjoy work
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User research is then implicit
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Their needs are naturally divulgedin course of group work.
Focus groups won’t get to this level.There is no “user oracle”
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Know the userWork like the userDefine user context & problemsProspective app ideasSketch wireframesDefine interactionsDid you solve a problem?
Yes No Take a walk, rethink
Wireframe and mockup designDecide on technologiesFast prototypeTest with some users
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Simul8 Group Examples
Stash It! (mobile & web hybrid, save for later app)
Icon1 (digital camera, ocr, text extraction service)
Icon2 (Worldcat API + Icon social framework)
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UX – Creating a Lens:
Perceptual experience changes over timeHigh value experiences are disruptiveKnow & learn from usersDesign from outside-inGet the culture right, and everything follows
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“Create the conditions under which people can flourish”
Sir Ken RobinsonBring on the Learning Revolution!TED Conference, Feb 2010
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Questions
Contact
http://about.me/rundblad
http://twitter.com/rundblad
Kevin RundbladUX & Social Technology StrategistCo-Founder, Simul8 GroupUCLA Library