Download - Use of New Media in Grassroots
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As Presented to the Indiana Leadership Forum Class of 2011
By: Josh Gillespiewww.HoosierAccess.com
Use of New Media in Grassroots
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Defining New Media*Connect or reconnect with new and old friends
*Blogging
*Find like minded people and join their causes*Flip the pillow over to the cool side of the pillow
*1 million who support Barack Obama
*1 million who support Sarah Palin
*Chris Faulkner Hair Fan Club
*Social media lets you find a place to belong
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Social Media and Politics
*Spreading your message to a larger supportive audience
*On Facebook alone:
*500 million active users
*50% log in at any point in the day
*Average user has 130 friends
*People spend over 700 Billion minutes per month on Facebook
*Twitter has 145 million registered users
Social media allows you to connect with a larger and growing number of potential voters and constituents will to repeat your message and cause it to go viral.
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Best Uses of Social MediaObama Presidential Campaign
*Community based my.barackobama.com
*State based pages
*Group based pages
*Email Marketing
*13 million email addresses
*Played two critical roles – messaging and mobilization
*Capitalized on “everyday” websites
*YouTube
* iTunes
*Flickr
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Best Uses of Social Media
#DontGo Movement
*Named to encourage the House GOP to stay in session even though Speaker Pelosi turned the lights out and the cameras off
*Members of Congress used Twitter and streaming video (Qik.com) to get their message out. Held their own floor debates on the “All of the Above” approach to American Energy
*People following the action on twitter used the “hashtag” #dontgo to encourage members to stay in protest.
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Best Uses of Social MediaIranian Green Revolution/Egyptian Revolts
*Because the media was controlled by the State, images of political brutality in Iran wasn’t covered. However, protesters used Facebook, Twitter and YouTube to tell their story
*When the government shut down internet, protesters used their smart phone apps to communicate.
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Where Are People Getting Their News?
* In March of 2010 a Pew Internet and American Life survey said that 61% of Americans get at least some of their news online
*92% get their news from more than one platform
*News is broken faster on twitter than in any other place
*Blogs are also a place for breaking news – even before typical news sites break stories
*People want a perceived unbiased take (or are at least comfortable with the bias they pursue)
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Obama Style Online Grassroots
You too can run your own Obama style grassroots online campaign!
*The vast majority of social media sites are free
*Can you run a camera?
*Do you have a smart phone?
*Do you know someone eager to get involved?
*Get local and state bloggers on your side
*Access is the key ingredient to a healthy relationship
*Give them scoops or exclusive information
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Where You Can Find Me
*Twitter.com/joshgillespie
*Facebook.com/joshgillespie
*Youtube.com/thejoshgillespie
*Linkedin.com/joshuagillespie
*Joshgillespie.tumblr.com