Download - Upshot from Financeconnect16 in Dublin
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1.The LinkedIn Story
2.The Financial Services Landscape
3.The Customer Journey
4.The LinkedIn Opportunity
5.Panel Discussion with Q & A
Agenda
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Finance Connect Key Influencers
MichealDoyleAIB
E A R L I E S T A D O P T E R
MarkJohnson
Realex Payments
CatherineMoroney
AIB
RobertMulhall
AIB
M O S T P O P U L A R
M O S T C O N N E C T E D
M O S T E N D O R S E D
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The world of communication is changing
P R E W E B W E B 1 . 0 W E B 2 . 0
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Members companies jobs ski l ls schools knowledge
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M E M B E R S
400 MillionM E M B E R U P D A T E S
2 BillionO F R E L A T I O N S H I P S
Billons
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H I R E S E L LM A R K E T
How we transform companies
W O R K
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LinkedIn Members have an aspirational mindset
Personal Networks
Info on friendsInfo on personal interests
Entertainment
S P E N D T I M E
Professional Networks
Career infoUpdates on brandsCurrent affairs
I N V E S T T I M E
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This aspirational mindset is reflected in the content consumed on LinkedIn
BeyonceNational Corvette MuseumJosh HommeKim KardashianKanye WestKaty Perry
#OneOfMyFavoriteMoviesIs#MtSWISHMore#SelenaNeoLaunchYou Got Served#iHeart1DCzechs#thankswingman
LeadershipiPadCloud ComputingEmployee EngagementOnline AdvertisingSelf-esteemFinanceInternal CommunicationBusiness Economy
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Seniority
Reaching decision makers in Ireland
3 8 0 , 0 0 0 +S E N I O R / M A N A G E R
9 4 , 0 0 0 +D I R E C T O R / V P
1 2 2 , 0 0 0 +O W N E R / P A R T N E R
1 7 , 0 0 0 +C - L E V E L E X E C S
Industry
2 1 0 , 0 0 0 +T E C H
7 0 , 0 0 0 +F I N A N C E
6 0 , 0 0 0 +M E D I C A L
5 0 , 0 0 0 +C U S O M E R G O O D S
3 9 , 0 0 0 +C O N S T R U C T I O N
Function
7 8 , 0 0 0 +S A L E S
1 0 8 , 0 0 0 +O P E R AT I O N S
5 4 , 0 0 0 +E N G I N E E R I N G
5 9 , 0 0 0 +E N T R E P R E N E U R S H I P
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Change in the Financial Services Landscape
C O N S U M E R C O N F I D E N C E B R A N D T R U S T V O L A T I L E M A R K E T S
A P P E T I T E T O B O R R O WO V E R R E G U L A T I O N
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IDA video
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Challenges Facing FS firms
Acquire new clients
Regain trust
Lead with insight
Grow relationships
Enhancing customer service
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Customers attitudes evolving
T H E S M A L L E S T B I T O F N O I S E C A N B E A M P L I F I E D …
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Not only do they validate the persons credibility but the business as a whole
N E A R LY E V E R Y B U S I N E S S M E E T I N G I S P R E C E D E D O R F O L L O W E D B Y V I S I T I N G L I N K E D I N , T W I T T E R O R G O O G L E
Regain trust – Social media builds credibility
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Who would you take financial advice from?
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Who would you take financial advice from?
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Social media has a purpose throughout each stage of the financial purchase journey
54%
47%
40%
29%
25%
Keep up-to-date with current financial trends
Gather preliminary information about financial products, policies or institutions
Seek advice/gather information to help make a financial decision
Re-evaluate a financial decision that has already been made
Recommend a financial product, policy or service
Source: Join The Dots Research, 2013
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Regain trust – Social media builds credibility
W H A T A R E S M B S U S I N G S O C I A L M E D I A F O R ?
M A R K E T I N G use social media to drive business growth
L E A R N I N Guse social media for learning and deriving business insight
F I N D I N G N E W C U S T O M E R S
find it’s effective for generating leads and 91% find it’s effective for increasing awareness
F I N A N C I A L D E C I S I O N S
of small businesses use social media for finance decisions
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LinkedIn drives growth in financial services
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LinkedIn Partnership
M A R K W E I N B E R G E R
E Y G L O B A L C H A R I M A N
“At EY, we continually strive to build a better working world by bringing our clients the tools and services they
need in a rapidly changing business environment. Data analytics and
technology have transformed the way companies operate, and together, EY
and LinkedIn will provide organizations with leading-edge tools
to navigate those changes”
J E F F W E I N E R
L I N K E D I N C E O
“Together, we'll help companies develop deeper and more trusted customer
relationships through social and data
analytics”
R E G I N A S P R A T T
S A L E S P A R T N E R
“Sales Navigator gives us the ability to get access to buyers who we couldn’t
previously reach, and in a way that is more efficient
than simply cold-calling and hoping for a response”
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Existing LinkedIn Customers in Financial services
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Summary
LinkedIn is at the forefront of professional engagement across social media1
Clients are active on social media, are you?2
Enable your employees to capitalise on the LinkedIn opportunity3
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“The tipping point is that magic moment when an idea, trend, or social
behaviour crosses a threshold, tips, and spreads like wildfire.”
M A L C O L M G L A D W E L L - T H E T I P P I N G P O I N T
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Panel Discussion
Sharon McCooeySenior Director International OperationsLinkedIn
Robert MulhallManaging Director - Retail, Corporate & Business BankingAIB
Danielle McConvilleRegional Sales Leader UKI & NordicsLinkedIn
Conor McCabeRelationship Manager LinkedIn
Gavin KellyDirector of Consumer Banking (ROI)Bank of Ireland
Gerard ScullyDirector of International Primary MarketsIrish Stock Exchange
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