Transcript
Page 1: Unnatural Links, Google Penalties, Prevention & Recoveries in 2014

Razvan Gavrilas Be-Wizard – Rimini March 2014

UNNATURAL LINKS & PENALTIES

cognitiveSEO

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cognitiveSEO

WHO AM I? IT

Marketer SEO Geek

cognitiveSEO Founder

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Natural Link

Unnatural Link

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27 unLINKs

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1. Link for Link

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2. Money for Links

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3. Goods/Services for Links

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4. Guest Posting

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5. Automatically Generated Links

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6. Widget Links

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7. Advertorials

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8. Text Advertisements

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9. Articles & Commercial Anchor Text

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10. Web-directory Links

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11. Footer Links

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12. Sitewide Links

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13. Blogroll Links

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14. Forum & Blog Comments

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15. 100% Do-follow Links

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16. Anchor Text Over-Optimization

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17. Geographically Irrelevant Links

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18. Contextually Irrelevant Links

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19. Link Velocity Spikes

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20. Article Directories

Last night I wrote 100 articles

Good Job! My SEO

Padawan

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21. Link networks

Last night I wrote 100 articles

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22. Press Releases

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23. Bookmark Sites

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24. Resource Pages

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25. Sites that Sell Links

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26. Social Profile Links

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27. Any Link

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How to Spot a Penalty?

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How did everything begin?

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Link Profile

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Shady No. 1- Web-directory Links

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Shady No. 2 - Easily Pattern-able Links

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Shady No. 3 - Advertorials

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The Drop

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How to Spot Negative SEO?

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How to Spot Negative SEO?

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Brand vs Commercial Anchor Text

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Link Profile

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Unnatural Links

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Drop Analysis

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and … BOOM 2 Day Recovery!

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Analyze

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GWT

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M is for Misleading!

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Step No. 1 – Prevent by Analysis

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Step No. 2 – Prevent by Continuous Tracking

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Step No. 3 – Prevent by Instant E-mail Alerting

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Disavow

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Dilute

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cognitiveSEO.com @cognitiveSEO facebook.com/cognitiveSEO

THANK YOU [email protected]

cognitiveSEO


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