Download - UNM Digital Signage
UNM Digital SignageTech Days
June 6, 2014Presented By Josh Saiz & Tim Johnson
What is Digital Signage (DS)? It’s NOT PowerPoint! DS allows
organizations/companies to promote their brands & messages using digital media
Conveys information to an audience
Variety of displays used Communicate, engage,
promote
Types of DS Point of Sale (POS)
◦ Cash register, shelf◦ Goal: Sell, sell, sell!!!
Point of Wait◦ Waiting area◦ Goal: Reduce wait time
Point of Transit◦ High traffic (foot, car)◦ Goal: Attract viewer
Public information Internal information Advertising Brand building Influencing customer/community behavior Enhancing customer experience Enhancing the environment
Uses of Digital Signage
Goal: allow users to author, share, & manage content (1 or more locations) PLUS manage locations
Content Authoring◦ Templates◦ Upload images/video
Content Management◦ Approval◦ Scheduling
Content Distribution◦ Publishing◦ One or Multiple Locations
Content Endpoint/Display◦ Players (including remote access)◦ Displays
Enterprise DS Components
Server Player
◦ PC (large/small form factor): Dell OpitPlex vs. Intel NUC◦ Embedded (within display)◦ Outputs: VGA, DVI, HDMI, DisplayPort
Single Output Dual Outputs Multiple Outputs
Display◦ LCD/ LED◦ Consumer vs. Commercial◦ Size◦ Interactive
Player to Display◦ Player location: behind display or another room◦ Direct Connection◦ Transmitter/Receiver, Digital Amplifier
Typical DS Installation
DS Configuration - Simple
DS Configuration – Transmitter/Receiver
DS Configuration – Dual
DS Configuration – Multi-Displays with Digital Amplifier (DA)
HSLIC College of Pharmacy Anderson School of
Management UNMH UNMH - Emergency Room Student Affairs – SUB, Res-
Life Athletics – Admin.,
Stadium, Pit, etc. School of Engineering -
Centennial Engineering Center
Communications & Journalism
Student Services School of Law Cancer Research &
Treatment Center Fine Arts Popejoy Hall Ethnic Centers UNM Gallup UNM Taos University Libraries
Existing/Planned Systems at UNM
Chairs◦ Tim Johnson – UNM-IT, Academic Technologies◦ Josh Saiz - Anderson
Members◦ Robert Christner – Student Affairs◦ Chad Covey – School of Law◦ Scott Dotson - Athletics◦ Ashley Fate – SUB/Res-Life◦ Dale Hendrickson – UNM Libraries◦ Jimmy Hendrix – College of Education◦ Sung-Hee Lee – Continuing Education◦ Ethan Rule - UCAM◦ David Sanchez – UNM-IT, Academic Technologies◦ Ben Savoca – UNM Planning◦ Jonathan Tregear – HSC
UNM-DS Committee Members (Current)
Since Dec. 2012, committee wrote report of current & future status of digital signage at UNM
Gap Analysis◦ Lack visual emergency notification system◦ No centralized entity for managing◦ Inconsistent branding◦ Outdated information◦ No dynamic way-finding
Status Report
Educate our customer base Be well-supported as an enterprise system Be accessible & affordable to all departments using existing
purchasing mechanisms Feature updated content Be a safety communication tool for the entire UNM
community. Convey information about the University Provide current affairs & events to the University community Provide way-finding solutions for campus locations (main and
branch campuses) Showcase student, faculty and staff achievements Provide sponsorship opportunities
Suggested Requirements & Features
Emergency notification Multi-channel Mobile feeds Interactive way-finding ADA Compliant Support response time Web-based content management Tie in with Active Directory
authentication Dynamic content: RSS, variety of
UNM data sources Scheduling/date-parting TV feed (Comcast or DirecTV) Image and video upload Exterior signage integration
Enforcement of branding using predefined templates
Approval workflow process: enterprise and departmental/functional level
Be user-serviceable
Suggested Requirements & Features
RFP released Spring 2014 Funding request submitted by Deputy CIO DS Committee currently evaluating
responses Top responses to be invited for
presentations
UNM Digital Signage RFP
DS Committee developing draft of standards Standards include
◦ System requirements◦ Steering committee recommendation◦ Departmental responsibilities◦ IT responsibilities
Presenting standards ◦ IT-Agents - June 2014◦ IT-Managers – TBD◦ IT-Cabinet – TBD
UNM Digital Signage Standards (Proposed)
Questions?
DS Organizations◦ Digital Signage Federation (http://www.digitalsignagefederation.org)◦ Digital Screen Media Association (http://www.digitalscreenmedia.org/)
Digital Signage in Education:◦ http://www.digitalsignagefederation.org/educationguide◦ http://www.digitalsignagetoday.com/topics/education-schools/
Campus Signage 101: http://www.digitalsignagefederation.org/campussignage101
5th Screen Media: http://5thscreen.info/index2.html
Conferences◦ Digital Signage Expo (http://www.digitalsignageexpo.net/)◦ Customer Engagement Technology World (http://cetworld.com/)◦ InfoComm (http://www.infocommshow.org/1558.asp)
University of Michigan Signage: http://www.itcs.umich.edu/digital-signage/
For More Information
DSE Award Finalists: http://www.youtube.com/playlist?list=PLvmhz0u7AN6at1X2_8ttAAf3G3bG1mAFs
DSE Promo: http://www.youtube.com/watch?v=i4HXrz8Fm4I
(6minutes)
Digital Signage – The Future of Communication