© 2010 IBM Corporation
2010© 2010 IBM Corporation
The Beginning of the Next Decade of IBM Informix – New Packaging and Pricing Updates
Not for distribution
Rajesh Nair
IBM Informix Product Manager
© 2010 IBM Corporation
20102
Not for distribution
Disclaimer
THE INFORMATION CONTAINED IN THIS PRESENTATION IS PROVIDED FOR
INFORMATIONAL PURPOSES ONLY.
* All prices listed in this presentation are in US dollars only; prices vary by geography
* All pricing and calculations with competitive products are for illustrative purposes only and is
based on publicly available pricing data made available by the vendors of those products
© 2010 IBM Corporation
20103
Not for distribution
© 2010 IBM Corporation
20104
Not for distribution
Informix Product Positioning and Strategy
Delight the Install Base Define Specialized Markets
• Increase visibility
• Message viability
• Delight base
• Move to growth areas
• Develop true identity
• Increase attractiveness
Two-Pronged Strategy
Product Positioning:
1. IBM Informix is the database software voted number #1 in customer satisfaction.
2. Clients choose Informix because it is reliable, low cost, and hassle free.
3. Solution providers choose Informix because it is the easiest to embed and for its autonomic capabilities.
4. Available on Windows, Linux, Unix, and Mac OS.
While building strategic differentiation and creating a proactive culture
© 2010 IBM Corporation
20105
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Informix – New Names… New Editions
© 2010 IBM Corporation
20106
Not for distribution
Greater values on new for purchase editions on Informix V11.50xC7
IDS Workgroup ���� Informix Growth Edition
� 3-nodes HA cluster of any type– Queries and updates on secondary nodes– No warm/idle standby charge– Full Informix license on each hot standby node, charge
metric can be different from primary
� Continuous Availability Feature (aka Shared Disk
Secondary (SDS) ) included, up to 3 SDS nodes– Same charge metric on all SDS nodes
� Advanced Access Control Feature (aka LBAC) included
� Unlimited Enterprise Replication (ER) nodes, both root/
admin and leafnodes
� Informix Warehouse for Workgroup Edition rolled into
Growth Edition– SQL Warehousing Tool (formerly Informix Warehouse
Feature) included
� 4 sockets processor limits for all charge metrics, no more
PVU limit
IDS Enterprise ���� Informix Ultimate Edition
� Unlimited scaling and functionality
� Formerly for charge feature options now included– Continuous Availability Feature – Advanced Access Control Feature
� Storage Optimization Feature remains a for charge feature
option
� HA cluster of any type– No warm/idle standby charge– Full Informix license on each hot standby node, charge
metric can be different from primary
� Unlimited SDS nodes – Same charge metric on all SDS nodes
� Informix Warehouse for Enterprise Edition rolled into Ultimate
Edition– SQL Warehousing Tool (formerly Informix Warehouse
Feature) included– Purchase Storage Optimization Feature separately
� 25% SRP price reduction on Informix Ultimate Edition
PVU charge metric
No minimum order quantity on any type of usage for Authorized User Single Install and Concurrent Session charge metrics
© 2010 IBM Corporation
20107
Not for distribution
Features Unavailable:
Compression, CAF, parallel features, partitioning, ER, HDR, RSS, SDS, Advanced Access Control, Informix Warehouse,,all DataBlades except geospatial, time-series, and real-time loader
200 PVUs
4GB Informix memory
across all instances per
Install
LU virtual server, PVU, AU
Single InstallExpress (existing)
Linux, Win
Features Unavailable:
Compression, Shared Disk Secondary (SDS), parallel features, partitioning, Advanced Access Control, Informix Warehouse Feature (aka SQL Warehousing Tool), multiple secondary servers
Partially Available: 2 node cluster
1 primary, 1 secondary servers (HDR)
Enterprise Replication (2 root nodes)
1 socket, max 4 cores
2GB Informix memory
across all instances per
Install
Free License to develop,
test, and deploy
Re-distribution license
required
Optional support - per Install/
year, renewal each year
Innovator-CLinux, Unix, Mac, Win
Features Unavailable:
Compression, Shared Disk Secondary (SDS), parallel features, partitioning, Advanced Access Control, Informix Warehouse Feature (aka SQL Warehousing Tool), multiple secondary servers
Partially Available: 2-node cluster
1 primary, 1 secondary servers (HDR, RSS)
Enterprise Replication (2 root nodes)
2 sockets , max 8 cores
8GB Informix
memory across all
instances per Install
LU Socket, AU Single
Install (AUSI)
Choice EditionMac & Windows
only
Features Unavailable:
Compression, parallel features, partitioning
Partially Available: 3-node cluster
1 primary, any 2 secondary servers (HDR, RSS, SDS)
unlimited ER root & leafnodes
4 sockets, max 16 cores
16GB Informix memory
across all instances per
Install
LU Socket, PVU, CS, AU
Single InstallGrowthLinux, Unix, add
Mac & Windows
For Charge Feature - Storage Optimization Feature option
Everything else included
unlimitedPVU, CS, AU Single InstallUltimateLinux, Unix, Mac, Win
Functionality Differentiation SummaryResource LimitsCharge MetricsEdition
© 2010 IBM Corporation
20108
Not for distribution
New Metrics
� Authorized User Single Install
– Automatic entitlement for Authorized User
� Floating User Single Session Single Install
– Floating User: A person who is accessing the Program at any particular point in time
– Licensee must obtain entitlements for the maximum number of simultaneous Floating
Users for each installation of Informix
– Automatic entitlement for Concurrent Session
� Why ?
– To align with more standard definitions within software group
© 2010 IBM Corporation
20109
Not for distribution
Informix Offering Mapping – Old to New Editions
No change – Informix Express Edition5724Z04IDS Express Edition5724Z04
No Replacement - feature included in Growth Editionn/aInformix Warehouse Feature for
Workgroup Edition
5724W93
Informix Growth Edition5725A40Informix Warehouse Workgroup
Edition
5724W92
No Replacement - feature included in Informix Ultimate Editionn/aInformix Warehouse Feature for
Enterprise Edition
5724W93
Informix Ultimate Edition + Storage Optimization Feature5725A39Informix Warehouse Enterprise Edition5724W92
No replacement - feature included in Growth Editionn/aIDS Advanced Access Control Feature
for Workgroup Edition
5724L23
Informix Growth Edition5725A40IDS Workgroup Edition5724L23
No replacement - feature included in Ultimate Editionn/aIDS Advanced Access Control Feature
for Enterprise Edition
5724L23
No replacement - feature included in Ultimate Edition,
New - limited clustering availability included in Growth Edition on
Linux & Unix, not included in Innovator-C
n/aIDS Continuous Availability Feature for
Enterprise Edition
5724L23
No Change – for charge Informix Storage Optimization Feature
option for Ultimate Edition
5725A39IDS Storage Optimization Feature for
Enterprise Edition
5724L23
Informix Ultimate Edition5725A39IDS Enterprise Edition5724L23
New Replacement OfferingNew
PIDOld OfferingPID
© 2010 IBM Corporation
201010
Not for distribution
License Entitlement Migration for IBM Passport Advantage Customers
� Customers will be automatically migrated to the new Informix replacement license entitlements
on May 25, 2010
� In the interim, until their next S&S renewal is completed, Passport Advantage will display both
the old and replacement Informix license entitlements
� Beginning on May 25, 2010, renewal quotes will be based on the new replacement part
numbers.
� After the next S&S renewal is completed, only the new replacement entitlements will be
displayed
� We prepared a customer letter explaining the entitlement migration and what to expect
– The letter is available externally in http://www-01.ibm.com/support/docview.wss?
uid=swg21431901
© 2010 IBM Corporation
201011
Not for distribution
Most Frequently Asked Questions
� Entitlements– I have parallel feature entitlements on Workgroup today, what happens when I upgrade?
• Talk to your IBM rep, you should be eligible to have those grandfathered into your new entitlement
– I have entitlements to Transaction Processing Gold Bundle. What happens to these?• Will need to manually unbundle, can choose to unbundle to new Edition• With S&S on new edition, eligible to receive Informix v11.x or later
– Are all previous feature options now included in Ultimate ?• Everything except Storage Optimization/Compression, still a feature option
– How do the new editions map to my existing entitlements?• Workgroup�Growth, Enterprise�Ultimate• These are automatic entitlements effective May 25, 2010
� Renewals– I bought CAF on an earlier version, do I still have to pay renewal?
• No, this feature is withdrawn– I bought CAF just before the announcement. Can I have my money back ?
• IBM doesn’t “refund” software• But, talk to your sales rep, they may have some other options for you
© 2010 IBM Corporation
201012
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Most Frequently Asked Questions
� Product Usage and Support– Can I deploy any number of Innovator-C instances in production?
• Yes– When can I start using the capabilities with the new editions?
• When you upgrade to 11.50xC7 or later– What is the “Install” metric?
• A copy of Informix software that is installed on a server/computer or on a virtual server or logical partition
– What is optional Elite level selective support?• Cross-platform software technical support—around the clock and around the world • Online technical support including enhanced self-help and search capabilities • Voice support for new deployments, migration, and code-related questions • Fast problem resolution by phone for all 'Severity 1' situations—24 hours a day,
seven days a week—you decide which issues to classify as 'Severity 1' • Special Builds delivered on the latest release and one release lower only• http://www-01.ibm.com/support/docview.wss?uid=swg21431136
– Who do I contact for questions or is there an alias ?• [email protected]
© 2010 IBM Corporation
201013
Not for distribution
Most Frequently Asked Questions
� BEFORE
– COLD standby was no charge
– For IDLE (Informix) or WARM (IBM) standby, required 100 PVUs
– HOT required full Informix licenses as Primary
– Secondary required same metric as Primary
� NOW
– COLD and IDLE/WARM are No Charge !
– HOT requires Informix licenses
• But does not need to be on same metric!
What’s changed with COLD, IDLE/WARM, HOT Standby ?
But you have to be on Informix 11.50xC7 or later!!
© 2010 IBM Corporation
201014
Not for distribution
Packaging changes with Informix 11.7
� The TimeSeries data type is included at no cost
� Optim Development Studio is included at no cost
� IBM Mashup Center for Informix data sources is included at no cost
� Concurrent Session charge metrics have changed to Floating User Single
Session Install (FUSSSI)
© 2010 IBM Corporation
201015
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Informix Growth Edition Competitiveness with MS SQL
� Informix Total Cost of Ownership is at least 31% less than Microsoft*
� Informix is priced and packaged for the mid-market
*Note: ITG Report: Cost/Benefit case for IBM Informix, Sept 2010
© 2010 IBM Corporation
201016
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Specialized Markets - Informix TimeSeries for Smart Meters
� Informix 11.7 is fast because:–Native Support for Time Series data
–Support for Bulk and Stream loading
–No other relational database has this capability
� Enables real-time collection of utility meter data for:–Management and Meter Control
–Warehousing and Business Intelligence
� Lower Costs–Extend life of aging assets
–Manage peak demands
–Prevent theft and ensure regulatory compliance
–Simplify application development for intelligent monitoring and control
© 2010 IBM Corporation
201017
Not for distribution
Specialized Markets - Informix TimeSeries Knocks Out Competition
� Informix took ~ 18 minutes to load data for 1 million meters; The competitor took ~ 7 hours
� Informix took ~ 25 seconds (cached) to 6 minutes to run each utility commission report;
The competitor took from 2 - 7 hours depending on the report
� Data space used by Informix is ~ 350GB; The competitor uses about 1.3TB
� Informix performance and storage comparison is linear with more meter data
Based on actual benchmark test run for a large US electrical utility company.
Based on actual benchmark test run for a large US electrical utility company.
© 2010 IBM Corporation
201018
Not for distribution
The ‘P’ ‘V’ ‘U’s of Pricing
© 2010 IBM Corporation
201019
Not for distribution
Processor, Chip, and Socket Terminology
Single core, 1 Chip
Socket
Chip
Processor Core1
1
�IBM defines processor = core�Microsoft defines processor = chip�Oracle defines processor = an occupied socket, each chip in multi-chip socket is a processor
1
Multi-cores, 1 chip
Socket
Chips (2)
Processor Cores
Multi-cores, multi-chips
1 3
2 4
1
2
3
4Socket
Chip
Processor Cores
1 3
2 4
1
2
3
4
1
With the IBM LU Socket charge metric for the Informix Growth Edition, a license is required for each socket, regardless of the number of cores or chips in each socket.
1 2
© 2010 IBM Corporation
201020
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Passport Advantage Software Is Licensed In Primarily Two Ways
In general, two licensing models predominate today:
Per User
One license per user20 users = 20 licenses
Processor Value Units (PVUs)
Licensing to the processor core
© 2010 IBM Corporation
201021
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PVU basic concepts
� Cores have a wide variety of performance characteristics– For a given workload, would need more slow cores than faster cores
– But regardless of the core type, the value is the same to the customer
� In a perfect world, middleware price for any workload would be the same
on all core technologies
IdenticalWorkload
IdenticalCustomer
Value
Relatively slow coreRequires 16 cores
Relatively fast coreRequires 4 cores
� License to the workload capacity
© 2010 IBM Corporation
201022
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Customers benefit when migrating to newer HW technology
� Customers benefit as they move to newer processor core technology with a
lower total number of licenses
IdenticalWorkload
IdenticalCustomer
Value
Relatively slow coreRequires 16 cores
Ex: 50 PVUs/coreTotal 800 PVUs
Relatively fast coreRequires 4 cores
Ex: 100 PVUs/coreTotal 400 PVUs
Cost per workload decreases on newer processor technology
© 2010 IBM Corporation
201023
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Processor cores are assigned to PVU tiers
� Introduced July, 2006
� Each middleware program has a unique price
per PVU
� PVUs are transferable among systems by
product within the enterprise
� Acquire the appropriate number of PVUs for
each processor core
� One per processor license equals 100 PVUs
� Structure consists of 6 tiers
* A complete list of PVUs by processor technology is available at the IBM PVU Website:
http://www-01.ibm.com/software/lotus/passportadvantage/pvu_licensing_for_customers.html
© 2010 IBM Corporation
201024
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IBM PVUs provide for two approaches
�Full capacity licensing
– Customers acquire licenses for all the physical processor cores
– Standard licensing approach in Passport Advantage
�Sub-capacity (Virtualization Capacity) licensing
– Customers acquire licenses for the lower of Virtualization Capacity or Full Capacity of the server, or group of servers
• Virtualization Capacity is the sum of the virtual core capacity available to a product
– Virtualization Capacity License Counting Rules differ by Virtualization Technology, see specific rules for your Virtualization Technology Environment:
Virtualization Capacity License Counting Rules
Examples of Licensing Scenarios Follow
© 2010 IBM Corporation
201025
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Full Capacity: Physical Cores on One Server
1 Server 8 Physical Cores
Server 1
IFMX
Physical Cores
Software Products
8
WAS
�Customers must acquire licenses for the Full Capacity (all physical
processor cores) in the server available to the software products:
8WebSphere software
8Informix software
Full CapacityCores to License
© 2010 IBM Corporation
201026
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Sub-capacity: Virtual Cores on One Server
�License for the lower of Virtualization Capacity (using LPARs, Partitions,
Virtual Machines) or Full Capacity available in the Server.
1 Server 8 Virtual Cores 8 Physical Cores
PAR 1
IFMX
Virtual Cores
Software Products
4
WAS
PAR 2
IFMX
4
PAR (or VM) = Partition
�Eligible Virtualization
Technologies can be used to
create ‘Partitions’ or ‘Virtual
Machines’ (VMs) which
restrict processor capacity
(i.e. virtualization capacity)
available to a sub-set of the
server or group of servers
Server 1
Physical Cores 8
WebSphere software
Informix software
Cores to License
84--4
8844
Full CapSub-capPAR 2PAR 1
© 2010 IBM Corporation
201027
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Sub- capacity : Virtual Cores on Server Cluster(This example is applicable for selected Virtualization Technologies only)
3 Servers 12 Virtual Cores 12 Physical Cores
�License for the Virtualization Capacity (using Virtual Machines) or Full
Capacity available in a group of servers (Cluster)
VM 1
IFMX
Virtual Cores
VM 2
Non-
IBM
Server 1
Software Product
1 1
VM 3
2
VM 4
IFMX
4
VM 5
IFMX
2
VM 6
IFMX
2
4 cores
Server 2
4 cores
Server 3
4 cores
Non-
IBM
Virtual Machines
12
12
Virtual Environment Physical
Environment
Note: VM2 moves between all three servers Physical Cores
1
VM 2
2
VM 3
4
VM 4
--
VM 5
1
VM 1
Cores to license
Informix software
128--
Full CapSub-capVM 6
8
© 2010 IBM Corporation
201028
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© 2010 IBM Corporation
201029
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WW Informix Director of R&D
Jerry Keesee
Informix Strategic Technical Services
Dilip Kikla
Informix WW Sales ExecutiveSteve [email protected]
Informix Product Director
Steve Troisi
Informix WW Sales Leader
Barbara Benis
Informix Product Manager
Rajesh Nair
Informix Business Development
Gary Proctor
Informix Product Manager
Doug Dailey
Informix Business Development
Timothy McCarthy
Informix Product Marketing
Sally Hartnell
WW Technical Sales
Scott Pickett
World Wide Channels Marketing
Ted Wasserman
Informix Competitive Technologies
Fred Ho
Informix World Wide Team
© 2010 IBM Corporation
201030
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BACKUP
© 2010 IBM Corporation
201031
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FUSSSI – Scenario 1
© 2010 IBM Corporation
2010
Multiple Users Sharing the Same Device
8 floating user
sessions from
the client device.
Informix on a
single server with
one instance.
� Multiple users may share the same end user device.
If an individual end user establishes multiple connections, each one is counted as a separate floating user, even if they
share a common physical pathway. From the day Licensee begins using the Program, the highest number of
connections ever established at any time for each database instance created by an Install will be counted for purposes
of determining the required floating users. Licensee must acquire entitlements for the greatest number of logical
connections ever established at any time for all database instances created by each Install. See the example below
© 2010 IBM Corporation
201032
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FUSSSI – Scenario 2
IBM Information Management
© 2007 IBM Corporation34
Connection Spooling - Sample
IDS
(on 2 CPU machine)
Connection
Concentrator,
Application Server,
Multiplexer, etc
Connection
Management
Need licenses to cover total
number of connections from
Terminals – in this case 201
2
3
4 5
6 7 8 9 10 11
12
13
14
15
16
1718 19
20
Count concurrent
sessions
from the “end user
interface device” or
“Client Device”
i.e. terminals, computers
Not number of logical connections to IDS