Uber’s Extraordinary Growth Engine

By Sean Ellis, Morgan Brown

Uber Disrupting Local Transportation

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• Entrenched taxi services panicking

• 70+ cities around the world

• $1.5B expansion war chest

Needed to Connect the DotsFrustrated Passengers Empty Town Cars

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1st Launched in San Francisco

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• Tech early adopters• SF spotty cab service• Event sponsorship• Strong word of mouth

Launch Controversy Brings Attention

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Repeatable Uber Growth Engine

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1. City by City Rollout Formula Tailor unique approach to each city

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2. Free Rides for ReferralsDouble sided referral program

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3. Wow! ExperienceCar arrives, payment automatic

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4. Impress Your Friends Spread the Word experientially

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Accelerate with Opportunistic Events

• Nightlife• Holidays• Weather• Sports

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Read the Full Case Study• Startup Growth Engines: Case Studies of How

Today’s Most Successful Startups Unlock Extraordinary Growth

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