T Y P E F A C E S F O R W E B & P R I N T
Dosis Bold
Primary Font Used for Headlines, Omni Earum Core Lat Ser Consequibus Maiori Volo Ommodi Quam.
Dosis Light
ALTERNATE FONT USED WHEN VARIETY IS NEEDED
Droid Serif Regular
Primary font used for text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus rutrum nulla sit amet quam vulputate ornare. Integer varius mi metus.
Alternate font used for text.
Aliquam erat volutpat. Aenean quis
lacinia velit, et gravida metus.
C O LO R PA L E T T E PAT T E R N S
I C O N S T Y L I N G
7706 2975 7412 1235 2311 2246
All fonts used are for print and digital.
PT SANS Regular
L O G O S P E C I F I C A T I O N & U S A G E G U I D E L I N E S
U N I V E R S I T Y PA RT N E R S S T Y L I N G
In Collaboration With
Pantone 7706 Reversed Black
COLORS
3/4 inch
SIZE CLEAR SPACE
INCORRECT LOGO USAGE
Minimum reproduction size of the logo is 3/4” wide
Clear space needed to give the logo proper prominence. The minimum amount of clear space is in proportion to the logo size.
It is equal to the width of the letter “G” within the wordmark.
These examples represent the most common mistakes that can compromise the integrity of the Sea Grant logo.
DO NOT use multiple colors
DO NOT rearrange elements DO NOT rotate
DO NOT stretch
DO NOT place over complex backgrounds
DO NOT skew DO NOT remove any elements
In Collaboration With
B R A N D A R C H E T Y P E
Based off Carl Jung’s archetypal theory, your Brand Archetype helps uncover the voice, values and personality of your organization.
THE SOURCE
BRAND MANTRA I’M A THOUGHT LEADER
I SOLVE PROBLEMS BY CONNECTING EXPERTS AND FORMING PARTNERSHIPS
I’M A HUB OF INFORMATION
I CREATE CONNECTIONS, ENABLING DISCOVERIES
BRAND EXAMPLES
Well-known brands that encompass “The Source”
› Harvard› Google› CNN› National Geographic › Disney› United Way
CHARACTERS/CELEBS
Famous people who embody “The Source”
› Ryan Seacrest› Pharell› Pope Francis› Michelle Obama› E. O. Wilson
VOICE
Tone used to communicate on behalf of the brand
› Collaborative› Trustworthy› Expert› Intelligent›Confident› Helpful› Passionate› Networker
AUDIENCE PERCEPTIONS
How your target audience feels about your brand
after an interaction
› Enlightened› Supported› Inspired› Understood›Confident› Connected› Motivated › Energized
PROFESSIONAL POSITIONS
Jobs with “Source-like” responsibilities
›ChiefOperatingOfficer›OfficeAdministrator› Matchmaker› Hospital Administrator› Career Counselor › Headhunter› President’s Chief of Staff
PITFALLS
Potential negative perceptions
› Necessity› Role Confusion› Under-valued› Gatekeeper› Know-it-all
All-Knowing • Audiences Look to The Source for Expertise, Advice & Connections