Download - Tweeting Tips from Twitter's Leader of Social Innovation, Claire Diaz-Ortiz

10 Insights From PRESENTS

CLAIRE DIAZ-ORTIZ

.com/Claire-Diaz-Ortiz

Named one of the 100 Most Creative People in Business by Fast Company.

Co-founder of Hope Runs,

a non-profit organization operating in AIDS orphanages in Kenya.


it’s about engagement Twitter is not a marketing tool -


To TWEET effectively: TARGET WRITE

ENGAGE EXPLORE

TRACK


to consume information About 40% of users turn to Twitter


Be clear


on what you want to be

known for on Twitter

Influencers don’t respond favorably to push marketing


Learn how not to over-edit yourself by following @KanyeWest


To gain attention of an influencer, OFFER TO HELP THEM


To make your #hashtags memorable - be as simple & broad as you can


To engage your followers,


ask intriguing questions or offer to help someone

To connect intimately, create a private twitter list and limit it to 5-10 people


REFLECTION


Are you Tweeting for the sake of collecting numbers or

to connect with people?

Want more? Listen to the full conversation at

.com/Claire-Diaz-Ortiz/Audio

h"p://www.twi"er.com/33voices

h"p://www.facebook.com/33voices

Download - Tweeting Tips from Twitter's Leader of Social Innovation, Claire Diaz-Ortiz

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