“Turning The Ship Around” Effective Branding Strategy
Stacy Ethun StevensPark Avenue Group
Chauncey Archersticky IT
Stacy Ethun StevensPark Avenue Group
Chauncey Archersticky IT
➤ Opened in 1998➤ Background / Specialties➤ Our Team➤ Awards
So, what’s the problem?
2009 HAPPENED!!
The Problem?
2009!
Our Worst Year EVER!
➤ New Logo➤ New Website
We knew we were in trouble starting late 2008; we needed to BE something different…
➤ New Social Media Presence➤ Email Marketing Campaigns
Consistent Message
➤ New Logo➤ New Website
➤ New Social Media Presence➤ Email Marketing Campaigns
Consistent Message
Selecting a partner to help us...
➤ Why we chose them? Flexibility & Payment
➤ How we achieved our goals? Follow-through, creativity, keen listening skills
The process & working together.
➤ Know your goals➤ Be clear about what you want➤ Leverage Vendor Expertise
T H E R E S U L T S ?
“Turning the ship around…”
➤Best Year ever in 2010 Doubled Revenues over 2009➤Best Year Ever in 2011 – $1.62 Million
Hello, nice to meet you!
➤ Fresh, modern web design, branding & hosting➤ Open over 6 years➤ Over 250 clients (US & Internationally)➤ MRINetwork Best In Class: Web Design [2008 – 2011]➤ MRINetwork Vendor of The Year [2009, 2011]➤ MRINetwork Vendor of The Year: Runner Up [2010]
Thinking through the rebranding process
➤ Assessing your needs: ➤ Who are you?➤ What are your goals?➤ How do you want to be perceived?
➤ Evaluating your discipline➤ Do you have time to write a blog?➤ Are you going to tweet regularly?➤ Can you keep up with a bi-monthly newsletter?
The takeaways…
➤ It's not just about looks, it’s about recognition.➤ Open the channels of communication…➤ Positive External, Positive Internal.
Why branding matters:
What’s in it for you?