Turn Every Lead into
Profit
Gene Rivers
Gene Rivers
2
Tallahassee, FloridaThe Rivers TeamOP of Multiple Market Centers:Jacksonville, Orange Park, TallahasseePanama City Beach (Florida)KWU Master Faculty
Turn Every Lead into Profit
Leads and the Path to Money
Turn Every Lead into Profit3
Four Steps1. Capture
2. Conversion
3. Client
4. Contract
Turn Every Lead into Profit4
Lead Capture
Turn Every Lead into Profit5
Four Steps1. Ask
2. Register
3. Offering
4. Verify/Research
Turn Every Lead into Profit6
Capture to Conversion
Turn Every Lead into Profit7
Four Steps1. Follow Up
2. Offering
3. Forms
4. Set Appointment
Turn Every Lead into Profit8
Conversion to Client
Turn Every Lead into Profit9
Four Steps1. Environment
2. Presentation
3. Expectations
4. Sign Agreement
Turn Every Lead into Profit10
Client to Contract
Turn Every Lead into Profit11
Four Steps1. Market/Show Property
2. LORE
3. Receive/Write Offer
4. Negotiate
Turn Every Lead into Profit12
Tools• Advertisements
• Prelisting Presentations
• Books
• Website(s)
• Yard Signage
• Face, Mouth, and Hands
Turn Every Lead into Profit13
Thank You!Please complete an evaluation for this session.
Use any mobile device!
www.evalfr.com.
To download a free copy of this presentation:
www.familyreunion.kw.com/downloads