Download - Tulevik võrguühiskonnas (Networked Future)
Ericsson Internal | 2012-09-05 | Page 1
Networked FUTURE
Patrik Regårdh
Head of Strategic Marketing
Ericsson
Ericsson Internal | 2012-09-05 | Page 2
The starting point
2+ B Internet
users
6+ B Mobile
subscriptions
85% Population
coverage
10 years of Daily
upload
200.000 SMS Each second
E-Books surpassing Print sales
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 2
Ericsson Internal | 2012-09-05 | Page 3
Summary of broadband benefits
+1000 BB users
=>
+ 80 Jobs
+10 % points
=>
+ 1 % GDP
+2x BB Speed => +0,3 % GDP
Ericsson Internal | 2012-09-05 | Page 4
CITY Development
Ericsson Internal | 2012-09-05 | Page 5
CHANGING BEHAVIOR
DIGITAL NATIVES
SHARIN
G
COLLABORATIVE
CONNECTED 24/7
TIME & SPACE INDEPENDENT
DIGITAL APPEARANCE ACTIVE
INCREASED OPENNESS
EMPOWERED INDIVIDUALS
Ericsson Internal | 2012-09-05 | Page 6
EMPOWERED
INDIVIDUALS
ENABLING
TECHNOLOGY
+
EXTENDING
BUSINESS
+
New mindset
Ericsson Internal | 2012-09-05 | Page 7
Innovation Mechanisms
Innovation limited to R&D
division of the organisation
Closed innovation system
With dedicated R&D Labs and
limited to R&D staff for ideas
generation
Collaborative Models Internal
cross functional collaboration
Idea Generation Contests
Internal Innovation Program
Free working culture
Employees’ Projects.
R&D Alliances
Strategic Partnerships
360O Innovation Model
Mass collaboration within and
outside the organization
Combines all the innovation
channels Hackathons/Contests
Crowd sourcing, Developer
Platform Code fests and
competitive events
Op
en
C
lo
se
d
Incre
asin
g c
olla
bora
ting a
cto
rs
INSIDE OUTSIDE Opening to outside innovation processes
Closed
Innovation
Model
Collaborative
Innovation Model
360 Innovation
Model
Ericsson Internal | 2012-09-05 | Page 8
Ericsson Internal | 2012-09-05 | Page 9
Sweden 2011: digital surpasses physical
0
50 000
100 000
150 000
200 000
250 000
Digital KSEK 7 468 14 921 18 662 21 849 56 063 104 057 134 971
Physical KSEK 192279 194937 188960 178648 171740 156574 111739
Digital share 4% 7% 9% 11% 25% 40% 55%
2005 2006 2007 2008 2009 20102011
plan
Ericsson Internal | 2012-09-05 | Page 10
Spotify case
Ericsson Internal | 2012-09-05 | Page 11
Total profit = $1.9B
Total profit = $3.7B
Profit pool disruption photography example
Operating profit 1995
Film retail
Camera retail
Camera manufacturing
Film manufacturing
Photofinishing retail
Photofinishing wholesale
Agx paper and chemicals
Photofinishing equipment
Enhanced services
2005
Segments that did not exist in 1995
Film camera
mfg
D-compact mfg
Memory mfg
Digital camera retail
Rolled & single use film mfg
Film camera retail
Rolled film retail Retail photofinishing
Photofinishing equipment
Paper & Chemicals
Enhanced services
D-SLR mfg
Memory retail
Digital imaging software
Online photofinishing
Photo printers, retail
Photo printers, mfg
Source: Analyst reports, company reports, Bain analysis
20
10
0
30
40
50%
Ericsson Internal | 2012-09-05 | Page 12
Electric car charging
Stimulate introduction of electric vehicles by
making them easier to own and use
› Using existing mobile networks and the grid
› Allows control of charging, either immediately or schedule
› A flexible to support for a variety of novel business models
› Project driven by the four eco system partners
Ericsson Internal | 2012-09-05 | Page 13
BANDWIDTH COMPARISON
GPRS
1998
WCDMA
2002
HSPA
2005
HSPA +
2009
LTE
2010
LTE-A
2014
PEAK RATE
40 Kbps 384 Kbps
300 Mbps
42 Mbps 14 Mbps
>1 Gbps
The extremely high throughput of LTE
enables new possibilities for M2M
applications.
2G 3G 4G
Ericsson Internal | 2012-09-05 | Page 14
LATENCY COMPARISON
GPRS
Rel´97
EDGE
Rel´99
EDGE
Rel´4
WCDMA
Rel’99
Evolved
EDGE
HSDPA HSPA LTE
700
Late
ncy (
ms)
10 ms
RAN RTT
600
500
400
300
100
200
The extremely low latency of LTE
enables new possibilities for M2M
applications.
Ericsson Internal | 2012-09-05 | Page 15
TOWARDS BILLIONS OF CONNECTED THINGS Nr of
connected
devices
Vehicles, Cargo
Containers,
Tankers, Trains,
Off-Highway,
Supply Chain
Assets…
Medical device,
Industrial
machinery....
Embedded
Controllers,
Accelerometers,
Temp/
Pressure/Flow,
Sensors
Meters…
Mixed Signal
Platforms,
Micro Processors /
Controllers…
Consumer
Electronics
Ericsson Internal | 2012-09-05 | Page 16
Launching m-wallet, online shopping,
internet auction services to add another
revenue stream not tied to data traffic,
thereby driving M-Commerce growth
Tapping opportunities in the digital media
world by partnering with content providers and
acquiring stakes in digital companies
Introducing innovative services in music,
Mobile TV, apps and gaming areas
ICT driven innovation
Developing integrated e-health platform to
connect health professionals & patients
together and offerings solutions for remote
consultation, medical care and disease
management
Collaborating with leading auto
manufacturers to extend connectivity to
the car. Working to create intelligent vehicle
by integrating mobile broadband service into
cars
Working towards provision of total
educational environment using ICT
Started several initiatives such as network-
based schools, Online Parent Schools, N-
Academy and Virtual English Conversation
Lessons
Making efforts to move toward a low-carbon
society by offering Smart Grid Technology
Transforming cities into intelligent metropolitan
areas using M2M technology. Smart City
Initiatives such as Smart Santander and
Wireless City
*Sector/Operator maturity level is based on the areas
covered in the study and is not exhaustive
Media Commerce Health
Transport Education Utilities
Ericsson Internal | 2012-09-05 | Page 17
Networked Society
Interaction
Infrastructure
Medi
a
Commerce
Security
&
Safety
Governmen
t
Educatio
n
Transport &
Logistics
Healthcar
e
Utilitie
s
Collaboration
Innovatio
n
Integrity
Competence
Trust
Socializing
Learning
Interacting