Download - TUI Travel Sustainability Survey 2010
-
8/8/2019 TUI Travel Sustainability Survey 2010
1/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 1
Group Marketing TUI TravelInternational Consumer Research
TUI Travel Sustainability Survey 2010
-
8/8/2019 TUI Travel Sustainability Survey 2010
2/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 2
Objectives
Familiarity & relevance of Sustainability in everyday life
Familiarity & relevance of Sustainability in everyday life
Customer perceptions on the environmental impact of holiday travel
Customer perceptions on the environmental impact of holiday travel
Credibility of green messages
made by both public and private sector
Credibility of green messages
made by both public and private sector
Familiarity with the concept of sustainable holidays and
willingness/barriers to book
Familiarity with the concept of sustainable holidays andwillingness/barriers to book
Create international factbase
to support future steps in Sustainabilitystrategy and communication though better understanding of:
-
8/8/2019 TUI Travel Sustainability Survey 2010
3/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 3
Survey
set
up
Almost 4.000 online interviews with holidaymakers* in 8 of our mostimportant source markets
*: Defined as persons who have taken at least one holiday involving a flight of at least 5 days over the last 2 years
In cooperation with
-
8/8/2019 TUI Travel Sustainability Survey 2010
4/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 4
Objectives
Familiarity & relevance of Sustainability in everyday lifeFamiliarity & relevance of Sustainability in everyday life
Customer perceptions on the environmental impact of holiday travelCustomer perceptions on the environmental impact of holiday travel
Credibility of green messages
made by both public and private sectorCredibility of green messages
made by both public and private sector
Familiarity with the concept of sustainable holidays and
willingness/barriers to book
Familiarity with the concept of sustainable holidays andwillingness/barriers to book
Create international factbase
to support future steps in Sustainabilitystrategy and communication though better understanding of:
-
8/8/2019 TUI Travel Sustainability Survey 2010
5/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 5
Low
2 Top 2
Total 15 51
12 58
15 56
13 55
17 53
13 50
18 50
15 46
21 40
31
30
30
33
29
34
36
31
27
20
28
26
22
23
16
13
16
12
34
30
29
33
31
37
33
39
39
9
9
8
10
9
9
12
9
11
3
7
8
4
6
6
10
3
6
Familiarity with Sustainability
Although mostare familiar with the term
Question: The following questions are about the subject of sustainability. In general, to what extent are you familiar with the term sustainability?
N = 3,887
Totalin %
(1) not
familiar
at all very
familiar
(5)
-
8/8/2019 TUI Travel Sustainability Survey 2010
6/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 6
Low
2 Top 2
Total 18 45
3 79
13 48
20 46
15 46
21 42
22 41
27 32
33 24
28
37
31
28
29
27
31
24
20
17
42
17
19
17
15
10
7
4
36
18
39
35
38
37
37
41
43
13
3
10
13
10
15
14
20
22
3
5
6
8
7
11
7
6
Personal interest in Sustainability
interestis still generally lower than awareness
Question:.In
general, how interested are you personally in the topic of sustainability?
N = 3,887
Totalin %
(1) not
interested
at all very
interested
(5)
-
8/8/2019 TUI Travel Sustainability Survey 2010
7/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 7
Protection of natural resources 77 76 67 64 76 65 55 76
Environmental protection 78 71 63 65 70 66 49 71
Waste reduction 44 32 49 36 36 33 35 48
Fair trade 28 29 33 36 36 21 28 17
Protecting human rights, fighting poverty and child labour
15 27 20 29 22 33 42 18
Organic agriculture 18 22 18 14 23 31 12 20
Equal opportunities/fair pay inthe workplace
13 15 13 21 14 18 35 16
Promoting education/cooperationin the community
16 15 11 13 13 20 35 21
Animal protection 11 13 27 21 11 13 8 13
70
67
39
29
25
19
18
18
15
What do holidaymakers associate withSustainability the most?
Question: And what do you associate with sustainability?
TOTAL
N = 3,295
10% or less below total 10% or more above total
Multi response in %Familiar with sustainability,values 3 to 5
n = 441 n = 443 n = 427 n = 305 n = 391 n = 418n = 427 n = 443
T o p
3 a s s o c
i a t i o n s
L
o w
3 a s s o c i a
t i o n s
-
8/8/2019 TUI Travel Sustainability Survey 2010
8/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 9
Pollution issues 67 77 80 70 53 56 79 76
Biodiversity and animalprotection 60 76 73 55 40
56 78 66
Climate change and carbonemissions 60 67 68 60 46
54 73 63
Fair trade and labour
standards 62 62 59 52 43 57 87 61
Social and community issues 57 71 55 46 41 60 86 65
Other environmental issues 56 58 57 49 39 53 71 64
Organic food & agriculture 46 56 56 35 31 44 84 53
71
64
63
62
61
57
52
Question: You have indicated you have an interest in sustainability, which areas are you most interested in?
TOTAL
N = 3,137 n = 404 n = 435 n = 364 n = 333 n = 285 n = 483 n = 405n = 428
10% or less below total 10% or more above total
Top-Two-Box in %
Base: Respondents interestedin sustainability (values 3 to 5)
Which are the most interesting Sustainability issues for holidaymakers?
T o p
3 i n t e r e s t s
( o v e r a l
l )
-
8/8/2019 TUI Travel Sustainability Survey 2010
9/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 10
Low
1 Top 3
Separate my waste for recycling. 5 86
Prefer regional and/or seasonal foods. 4 84
Use environmentally friendly detergentsand cleaning agents. 7 72
Use public transport when given theopportunity. 11 64
Use bicycle or public transportation instead of car when given the opportunity. 12 64
Buy
fair trade
products. 8 60
Buy
organic
foods. 13 53
Buy products (e.g. furniture) with an eco labelor a sustainability label. 13 52
Book environmentally friendly holidaytrips. 16 47
Buy clothing made from organic materials. 18 43
Donate to organisations
devoted to
environmental protection or social causes.24 40
5
4
7
11
12
8
13
13
16
18
24
9
12
22
25
24
33
34
36
37
39
36
14
31
30
22
21
31
26
26
25
23
20
17
34
25
22
23
20
20
18
14
14
12
16
21
8
7
8
7
6
8
20
20
55
Green
behaviours
in everyday life
it hasto be easy or offer a clear personal benefit to catch on
Question: The following questions are about the environment and the possible effects on your everyday life. Please indicate how
often you do the following in your everyday life.
N = 3,686
3,831
Totalin %
(1) never (2) seldom (3) often (4) very
often (5) always
M o s t c o m
m o n
g r e e n
b e h a v
i o u r s
L e a s t c o m m o n
g r e e n
b e
h a v
i o u r s
-
8/8/2019 TUI Travel Sustainability Survey 2010
10/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 12
Objectives
Familiarity & relevance of Sustainability in everyday lifeFamiliarity & relevance of Sustainability in everyday life
Customer perceptions on the environmental impact of holiday travelCustomer perceptions on the environmental impact of holiday travel
Credibility of green messages
made by both public and private sectorCredibility of green messages
made by both public and private sector
Familiarity with the concept of sustainable holidays and
willingness/barriers to book
Familiarity with the concept of sustainable holidays andwillingness/barriers to book
Create international factbase
to support future steps in Sustainabilitystrategy and communication though better understanding of:
-
8/8/2019 TUI Travel Sustainability Survey 2010
11/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 13
Low 3 Top 3
Oil industry 4 89
Automotive industry 6 85
Manufacturing industry 6 84
Energy production 7 81
Construction industry 17 65
Travel & Tourism industry 19 62
Agriculture 30 55
Retail industry 35 42
Services industry 40 36
11
22
24
23
34
31
25
27
22
23
31
32
31
22
22
19
11
10
54
32
29
28
9
10
11
4
4
4
4
5
12
11
15
21
22
4
5
9
9
11
3
6
4
6
Environmental impact
The good news: werenot perceived as the worst of the lot
Question: In your opinion, which of the following industries have the most harmful impact on the environment?
N = 3,887
Totalin %Has a relatively low impact on theenvironment
Has a relatively high impact on theenvironment
(5) (6) (7)(3)(2)(1) (4)
9
7
10
11
18
18
15
24
25
-
8/8/2019 TUI Travel Sustainability Survey 2010
12/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 15
43
51
47
45
45
44
42
37
35
76
20
17
18
19
20
21
21
19
22
12
14
12
13
13
12
13
13
20
17
0
7
13
11
12
12
13
13
13
14
15
5
11
11
9
11
9
12
9
9
10
N = 3,887
Total
In % Arrival anddeparture
Hotel /lodging
Activities atdestination Meals
Holidayplanning
Whos the main culprit?
Holidaymakers are right in assuming arrival/departure is most environmentally taxing holiday stage
Question: When you think of your holidays involving flights, how
large is the environmental impact in your opinion of each stage
of your holiday, from planning to the hotel? Please distribute
100 points according to the extent of the environmental impact of the following stages of a holiday trip.
Est. % distribution of ecological footprint of a 2 week holiday involving a flight ex Germany to Majorca with full board lodging
Source: Der touristische Klima-Fuabdruck; WWF Germany 2009
-
8/8/2019 TUI Travel Sustainability Survey 2010
13/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 16
Whos responsible?
Holidaymakers believe localgovernments have as much responsibility as airlines
Government of thedestination country
36 39 40 45 41 35 45 37
Airlines 45 39 35 41 36 46 37 37
Holiday
companies 39 37 33 29 30 40 25 27
Government of thehome country
30 20 26 29 27 30 29 27
Holiday
makers
themselves 17 18 20 20 23 16 20 27
International organisations 14 16 18 11 14 17 22 11
Hotels 10 18 14 14 15 5 10 19
Non-governmental
organisations 10 13 14 11 14 10 13 14
Question: In your opinion, how should the responsibility for dealing with the environmental impact of holidays involving flights
be distributed? Please arrange the following list into a sequence according to theextent of each ones responsibility, in your opinion.
TOTAL
N = 3,887 n = 507 n = 501 n = 503 n = 501 n = 369 n = 502 n = 502n = 502
10% or less below total 10% or more above total
40
39
32
27
20
15
13
13
Share of position (1) and (2) in %
M ki g h lid t i bl
-
8/8/2019 TUI Travel Sustainability Survey 2010
14/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 17
Low
2 Top 2
More efficient use of resources inthe hotel
7 68
Supporting fair trade at theholiday destination
8 64
Reduction in carbon emissions foraircraft/hotels
9 64
Visible use of renewable energies atthe holiday destination
9 63
Awarding especially environmentallyfriendly hotels
9 62
Active
environmental
protection
atholiday
destination 8 62
Social projects at the holidaydestination
11 59
Carbon
offsetting 12 57
37
36
35
35
35
35
31
33
31
28
28
28
28
27
28
24
25
28
27
29
29
30
30
31
5
6
6
6
6
6
7
8
3
3
2
4
4
3
2
2
Making holidays more sustainable
Moreefficient resource usage and fair trade most suitableinitiatives
Question: Many holiday companies claim to be involved in a variety of initiatives and projects aimed at making sustainable tourism possible. Please indicate how suitable the following projects are for achieving this goal in your opinion.
(1) not
at all suitable very
suitable
(5)N = 3,887
Totalin %
-
8/8/2019 TUI Travel Sustainability Survey 2010
15/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 18
In which areas should we focus on?
Preserving habitats, resources and ensuring fair working conditions
... preserving nature and naturalhabitats at the holiday
destinations.
64 65 69 70 69 62 85 72
... saving energy, water and othernatural resources
54 58 64 57 53 48 40 66
... fair working conditions at the
destination and the hotels it doesbusiness with.
59 56 52 58 61 63 40 53
environmental friendly and sociallyresponsible economic development in
the holiday destinations.55 52 50 51 49 59 71 51
... protecting endangered animal andplant species. 40 37 46 43 41 36 49 42
... tackling
climate
change. 29 32 19 20 26 32 15 16
Question: When you think of holiday travel in general, in which sustainability areas do you think companies offering holidays involving flights should focus on? Holiday companies should be committed to ...
TOTAL
N = 3,887 n = 507 n = 501 n = 503 n = 501 n = 369 n = 502 n = 502n = 502
10% or less below total 10% or more above total
Multi response in %
70
55
55
55
42
23
Holiday companies should be committed to ...
-
8/8/2019 TUI Travel Sustainability Survey 2010
16/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 19
Objectives
Familiarity & relevance of Sustainability in everyday lifeFamiliarity & relevance of Sustainability in everyday life
Customer perceptions on the environmental impact of holiday travelCustomer perceptions on the environmental impact of holiday travel
Credibility of green messages
made by both public and private sectorCredibility of green messages
made by both public and private sector
Familiarity with the concept of sustainable holidays and
willingness/barriers to book
Familiarity with the concept of sustainable holidays andwillingness/barriers to book
Create international factbase
to support future steps in Sustainabilitystrategy and communication though better understanding of:
-
8/8/2019 TUI Travel Sustainability Survey 2010
17/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 20
Low
2 Top 2
Total 47 20
29 33
44 26
37 25
45 24
52 16
50 15
55 14
57 6
14
24
16
17
16
10
12
11
4
6
9
11
7
8
6
2
3
2
33
37
30
38
31
32
35
31
28
22
18
22
18
22
25
22
23
23
11
22
23
27
28
32
44
19
25
Few holidaymakers are familiar with theterm Sustainable holidays
Question: In general, to what extent are you familiar with the term sustainable holidays?
N = 3,887
Totalin % (1) not
familiar
at all very
familiar
(5)
d l h k
-
8/8/2019 TUI Travel Sustainability Survey 2010
18/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 21
74
81
81
79
74
69
69
69
68
19
19
26
31
31
31
32
21
26Total
NO
Accordingly, majority hasnt taken asustainable holiday
YES
Question: Have you ever taken a sustainable
holiday over the past 4 years?
N = 2,035in %
Base: Respondents
familiar
with
green
holidays, values
3 to 5
-
8/8/2019 TUI Travel Sustainability Survey 2010
19/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 22
Low
2 Top 2
Total 7 71
6 76
7 75
5 74
9 71
8 69
9 69
3 66
12 63
42
36
41
46
41
44
42
41
43
29
40
34
28
30
25
27
24
20
4
6
6
5
6
3
6
2
2
1
1
2
3
3
1
6
5
3
Barrier No. 1 to booking more sustainableholidays
Perceived price
Question: In general, do you think sustainable holidays cost you
less or more than conventional holidays? Sustainable holidayscost me ...
N = 3,887Totalin %
22
18
18
21
20
26
23
22
25
... a lot less ... a lot more
(4) (5)(2)(1) (3)
... about the same
b k bl
-
8/8/2019 TUI Travel Sustainability Survey 2010
20/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 23
Low
2 Top 2Holiday companies must be much clearer about what they
do to promote environmental protection andsustainability.
8 64
I think sustainable holidays can contribute to improvethe environmental/social situation at destination. 12 55
I would book more environmentally sustainableholidays if they were more readily available . 16 46
It is very difficult for me to findenvironmentally sustainable holidays. 12 45
If a company offered a sustainable
holiday option, Iwould be very interested in booking this holiday trip. 17 44
I have a better image of holiday companies thatactively invest in environmental/social initiatives. 17 44
In general, I do not trust statements by companieson environmental protection and sustainability. 14 41
I think environmentally sustainable holidays are justa con to make consumers spend more money. 23 38
For my holiday trips the topic of sustainabilityand environmental protection is unimportant. 37 26
34
36
29
29
29
28
28
25
17
29
19
17
16
15
16
13
14
9
28
34
37
44
39
39
44
39
37
5
8
10
8
11
11
10
16
21
6
4
6
4
7
16
6
4
3
Question: Please indicate to what extent you personally agree with the following statements.
(1) I don't agree at all I strongly
agreel
(5)
N = 3,887
Totalin %
Barrier No. 2 to booking more sustainableholidays
Perceived difficulty of finding one
B i 3 h i i ill
-
8/8/2019 TUI Travel Sustainability Survey 2010
21/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 25
Low
2 Top 2
Value
for
money 2 89
Destination choice 3 88
Price 3 85
Level of service 5 74
Reputation of holiday company brand 9 67
Activities at the location / Hotel facilities(spa, restaurants, pools, etc) 14 61
Well-known
brand 22 43
The holidays impact on its localcommunity at destination 24 39
The holidays impact on theenvironment 28 35
34
33
33
42
41
38
31
28
24
55
56
53
33
26
24
12
11
11
9
9
12
21
24
25
35
38
37
4
6
9
14
16
17
5
8
8
11
3
Barrier 3 -
the environment is still not a topconcern when choosing a holiday
Question: Please state how important each of the following is to
you when choosing a holiday involving a flight.
(1) not
important essential (5)N = 3,887
Totalin %
B i 4 P l b t th l j t
-
8/8/2019 TUI Travel Sustainability Survey 2010
22/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 26
Low
2 Top 2I think that tourism is good for the local economy of the
destination as it provides local people with jobs. 3 78
Getting to know the country and people of the holidaydestination Im visiting is very important to me. 9 67
Its very important to me that the hotel staff at thedestination has fair working conditions. 9 63
I try to recycle or save energy whenever I can when Im onholiday. 18 52
Intact nature and environmental quality are importantaspects when choosing my holiday destination. 15 52
I care about the environmental impact of my holiday. 22 42
I expect the holiday company Im travelling with tocompensate the environmental impact of my holiday. 23 41
When on holiday, I want to put considerations about
environmental impact and social issues aside and relax. 27 39I support taxes on air travel to help reduce environmental
pollution. 31 36
Im prepared to fly on holiday less often in order toreduce environmental pollution. 36 31
When booking my holiday, I actively look foraccommodations that are accredited as environmentally
friendly/sustainable hotels.37 27
42
36
40
32
33
29
27
25
24
20
19
36
31
24
20
19
12
13
15
12
11
9
19
24
28
30
33
36
37
34
33
33
36
6
6
11
10
14
14
17
16
19
21
7
8
9
10
15
17
16
5
Barrier
4
People care, but
they
also justwant
to relax
Question: Below we would like to ask you to tell us to what extent do you agree personally with the following statements.
(1) I dont agree at all I strongly
agree
(5)N = 3,887
Totalin %
Th t it illi g t h g
-
8/8/2019 TUI Travel Sustainability Survey 2010
23/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 28
Low
2 Top 2
I am prepared to make small changes in mybehaviour
when Im on holiday if it helps theenvironment.
9 66
I would like to know whether the holiday companyIm travelling with is working to reduce its
environmental impact14 55
I want to be given the facts about what the holiday
company has achieved in terms of reducing itsenvironmental impact. 16 53
I expect to get detailed information on environmentalimpacts of my whole holiday trip. 26 39
I find it hard to understand what I can do as anindividual to make a difference to my environmental
impact when going on holiday.26 38
I dont want to be told what the holiday company isdoing in terms of reducing its environmental impact,
but I expect it to do what it can.31 33
38
36
33
26
26
22
28
19
20
13
12
11
25
31
32
35
36
36
6
8
9
15
16
19
7
11
12
3
6
10
The opportunity -
willingness to changebehaviour
and learn more is high
Question: Please state how far you agree or disagree with the following statements.
N = 3,887
Totalin % (1) I dont agree at all I strongly
agree
(5)
The opportunity willingness to change
-
8/8/2019 TUI Travel Sustainability Survey 2010
24/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 29
I am prepared to make small changes in mybehaviour
when Im on holiday if it helps theenvironment.
61 70 69 61 58 57 81 68
I would like to know whether the holidaycompany Im travelling with is working to reduce
its environmental impact51 57 61 54 44 49 71 53
I want to be given the facts about what the
holiday company has achieved in terms of reducing its environmental impact. 49 52 60 52 44 41 68 52
I expect to get detailed information onenvironmental impacts of my whole holiday trip. 31 42 50 35 27 21 64 34
I find it hard to understand what I can do as anindividual to make a difference to my environmental
impact when going on holiday.40 40 42 39 32 39 39 36
I dont want to be told what the holiday company isdoing in terms of reducing its environmental impact,
but I expect it to do what it can.38 35 30 26 29 26 43 35
Question: Please state how far you agree or disagree with the following statements.
TOTALN = 3,887 n = 507 n = 501 n = 503 n = 501 n = 369 n = 502 n = 502n = 502
10% or less below total 10% or more above total
Top-Two-Box in %
66
55
53
39
38
33
The opportunity -
willingness to changebehaviour
and learn more is high
-
8/8/2019 TUI Travel Sustainability Survey 2010
25/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 30
Objectives
Familiarity & relevance of Sustainability in everyday lifeFamiliarity & relevance of Sustainability in everyday life
Customer perceptions on the environmental impact of holiday travelCustomer perceptions on the environmental impact of holiday travel
Credibility of green messages
made by both public and private sectorCredibility of green messages
made by both public and private sector
Familiarity with the concept of sustainable holidays and
willingness/barriers to book
Familiarity with the concept of sustainable holidays and
willingness/barriers to book
Create international factbase
to support future steps in Sustainabilitystrategy and communication though better understanding of:
Credibility of green messages Al t h lf i
-
8/8/2019 TUI Travel Sustainability Survey 2010
26/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 31
Low
2 Top 2
Non-governmental organisations 10 69
International organisations 11 64
Agriculture 23 42
Services industry 24 33
Retail industry 27 31Travel & Tourism industry 28 30
Energy production 41 29
Construction industry 37 25
Automotive industry 47 24
Manufacturing
industry 49 20
Oil industry 67 17
35
37
28
25
23
22
20
18
17
13
10
33
28
14
8
8
8
9
7
8
7
6
21
25
35
43
42
42
29
38
29
31
16
6
6
16
17
19
20
25
26
28
30
25
7
7
8
17
11
19
19
42
8
5
4
Credibility of green messages
Almost half isnot sure what to think of our industrys green messages
Question: In your opinion, how credible are the "green messages"
of the following sectors and organisations
regarding their commitment to sustainability?
(1) not
credible
at all very
credible
(5)N = 3,047
3,366
Totalin %
Credibility of green messages Only around
-
8/8/2019 TUI Travel Sustainability Survey 2010
27/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 32
Non-governmental organisations 71 69 72 70 64 65 69 66
International organisations 67 64 64 64 62 59 71 61
Agriculture 48 46 41 36 37 27 45 50
Services industry 35 33 40 29 27 25 32 38
Retail industry 32 27 44 30 22 24 31 35
Travel & Tourism industry 32 31 33 22 21 22 39 36
Energy Production 34 26 33 27 29 21 23 38
Construction industry 25 25 31 32 17 15 18 32
Automotive industry 31 25 30 22 20 20 14 32
Manufacturing
industry 28 24 20 15 14 15 15 30
Oil industry 26 17 20 12 8 10 14 23
69
64
42
33
31
30
29
25
24
20
17
Question: In your opinion, how credible are the "green messages"
of the following sectors and organisations
regarding their commitment to sustainability?
TOTAL
N = 3,047
3,366 n = 387 -
435 n = 407 -
458 n = 389 -
451 n = 359 -
411 n = 245 -
281 n = 444 -
473 n = 393 - 440n = 415 -
445
10% or less below total 10% or more above total
Top-Two-Box in %
Credibility of green messages
Only around1/3 of holidaymakers perceives our messages as credible
Eco labels in UK Travel specific labels still not
-
8/8/2019 TUI Travel Sustainability Survey 2010
28/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 33
Low
2 Top 2
4 80
3 77
8 70
6 67
8 64
9 63
8 63
10 52
11 48
33
39
35
39
36
40
37
30
25
47
38
36
29
28
23
26
22
23
16
20
23
27
28
27
29
37
40
2
5
4
5
7
5
8
9
3
2
2
3
2
2
3
Question: In your personal opinion, how trustworthy are the following seals/certificates/programmes
for sustainability and environmental protection?
in %
Eco labels in UK
Travel-specific labels still notwidely known
(1) not trustworthy very trustworthy
(5)Havent
seenHave
seen Dont
know
n = 507 / 150
446
41 43 17
73 16 11
88 3 9
154936
165034
175330
174934
175033
165430
Eco labels in DE TUI Umwelt Champion with
-
8/8/2019 TUI Travel Sustainability Survey 2010
29/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 34
Low
2 Top 2
9 71
15 57
15 51
17 51
19 50
19 49
21 47
23 44
22 44
21 42
34
36
32
32
30
30
31
28
25
27
36
20
19
19
21
19
16
16
18
15
21
28
34
32
31
32
32
33
34
37
5
10
9
11
12
13
14
16
13
12
6
6
6
7
7
9
9
7
5
4
in %
Question: In your personal opinion, how trustworthy are the following seals/certificates/programmes
for sustainability and environmental protection?
n = 502 / 181
406
38 50 12
39 48 13
39 49 12
42 48 11
46 42 12
42 48 10
45 44 11
47 40 13
81 10 8
125137
(1) not trustworthy very trustworthy
(5)
Havent
seenHave
seen Dont
know
Eco labels in DE
TUI Umwelt
Champion withrelatively high awareness
Eco labels in FR Only country where EU Flower
-
8/8/2019 TUI Travel Sustainability Survey 2010
30/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 35
Low
2 Top 2
8 66
11 63
11 62
12 61
13 59
19 50
20 48
Question: In your personal opinion, how trustworthy are the following seals/certificates/programmes
for sustainability and environmental protection?
in % n = 501 / 188
333
40
40
36
36
35
35
35
26
23
26
25
24
16
13
25
26
27
26
28
30
32
6
8
8
10
10
15
16
3
2
4
4
3
3
2
38 13 49
39 13 48
51 11 39
56 8 36
45 12 43
48 11 42
65 7 28
Havent
seenHave
seen Dont
know
(1) not trustworthy very trustworthy
(5)
Eco labels in FR
Only country where EU Floweris most known label
Eco labels in BE Travel-related certifications
-
8/8/2019 TUI Travel Sustainability Survey 2010
31/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 36
Low
2 Top 2
7 76
8 67
7 65
12 64
11 61
15 51
19 49
45
46
42
46
45
36
42
31
21
22
18
16
15
7
17
25
29
24
29
33
32
5
5
4
9
6
8
11
3
3
7
8
5
3
2
Question: In your personal opinion, how trustworthy are the following seals/certificates/programmes
for sustainability and environmental protection?
in % n = 503 / 114
350
24 31 45
25 32 43
32 27 41
39 26 34
57 17 26
39 26 35
70 9 21
Havent
seenHave
seen Dont
know
(1) not trustworthy very trustworthy
(5)
Eco labels in BE
Travel related certificationswith low awareness
Eco labels in NL Fairtrade certification only truly
-
8/8/2019 TUI Travel Sustainability Survey 2010
32/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 37
Low
2 Top 2
8 72
20 47
24 44
19 43
22 40
30 27
28 25
40
33
33
27
34
21
19
32
15
11
16
6
6
5
20
33
32
38
40
43
47
6
15
15
12
14
19
19
9
7
11
9
6
5
2
Question: In your personal opinion, how trustworthy are the following seals/certificates/programmes
for sustainability and environmental protection?
in % n = 501 / 148
404
30 48 21
31 46 23
38 42 20
38 43 19
41 38 21
45 37 18
80 8 12
Havent
seenHave
seen Dont
know
(1) not trustworthy very trustworthy
(5)
Eco labels in NL
a t ade
ce t cat o o y t u yknown label in NL
Eco labels in SE Travel-specific labels largely
-
8/8/2019 TUI Travel Sustainability Survey 2010
33/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 38
Low
2 Top 2
11 63
14 49
18 40
14 36
16 33
24 22
21 21
32
37
31
33
23
18
18
30
13
9
3
10
4
2
26
37
42
50
51
55
59
5
11
14
8
10
18
12
4
6
6
9
6
3
6
Question: In your personal opinion, how trustworthy are the following seals/certificates/programmes
for sustainability and environmental protection?
in % n = 369 / 60
172
25 65 10
25 63 12
31 58 11
31 57 12
37 53 10
51 37 12
77 16 7
Havent
seenHave
seen Dont
know
(1) not trustworthy very trustworthy
(5)
p g y
unknown
Eco labels in RU Highest awareness level for
-
8/8/2019 TUI Travel Sustainability Survey 2010
34/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 39
Low
2 Top 2
30 70
35 65
41 59
42 58
46 54
39
38
43
44
37
31
27
16
14
18
23
27
34
31
36
4
6
4
7
6
4
4
4
3
3
in %
Question: In your personal opinion, how trustworthy are the following seals/certificates/programmes
for sustainability and environmental protection?
N = 502 / 241
332
48 22 30
49 24 28
50 22 28
60 18 23
65 17 18
Havent
seenHave
seen Dont
know
(1) not trustworthy very trustworthy
(5)
g
Green Globe certification in Russia
Eco labels in USA Second highest awareness of
-
8/8/2019 TUI Travel Sustainability Survey 2010
35/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 40
Low
2 Top 2
8 69
10 67
9 67
11 66
12 60
14 55
39
32
37
35
36
32
31
35
29
30
24
23
23
24
24
24
28
31
2
5
5
4
5
6
4
7
8
7
5
6
in %
Question: In your personal opinion, how trustworthy are the following seals/certificates/programmes
for sustainability and environmental protection?
N = 502 / 188
304
40 45 15
41 44 14
61 23 16
55 29 16
44 42 13
154738
Havent
seenHave
seen Dont
know
(1) not trustworthy very trustworthy
(5)
Rainforest Alliance after UK
-
8/8/2019 TUI Travel Sustainability Survey 2010
36/36
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 41
Key Insights
Although Sustainability issues do not rank as highly in the holiday booking decisionas value for money and destination choice, the research shows us
the issue is not
unimportant
Theres a consensus on the range of projects/actions holiday initiatives holidaycompanies can undertake
preserving natural habitats, saving resources, fair
working conditions
Few are aware of sustainable holidays
barriers to booking are perceived price,difficulty of finding appropriate offers
However, theres a willingness to change own behaviour when on holiday and getting the facts on the environmental impact of our holidays