Tulsa TechFest 2014 | Fri, Aug 15th, 2014 | OSU - Tulsa | 68+ Speakers, 19 Tracks & 96 Sessions!
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Tulsa TechFest 2014 | Fri, Aug 15th, 2014 | OSU - Tulsa | 68+ Speakers, 19 Tracks & 96 Sessions!
Permission vs. Interruption:Earning your audience.
Danica JonesMarketing ManagerConsumerAffairs.com
Tulsa TechFest 2014 | Fri, Aug 15th, 2014 | OSU - Tulsa | 68+ Speakers, 19 Tracks & 96 Sessions!
Please be courteous to your fellow attendees
and
set your phones to vibrate or silent mode!
Please Be Courteous!
Tulsa TechFest 2014 | Fri, Aug 15th, 2014 | OSU - Tulsa | 68+ Speakers, 19 Tracks & 96 Sessions!
What you will learn:
The Mission: Permission vs. InterruptionBest practices and charming the audience.
Permission works!
Tulsa TechFest 2014 | Fri, Aug 15th, 2014 | OSU - Tulsa | 68+ Speakers, 19 Tracks & 96 Sessions!
Interruption Marketing: What Is It?
Tulsa TechFest 2014 | Fri, Aug 15th, 2014 | OSU - Tulsa | 68+ Speakers, 19 Tracks & 96 Sessions!
Permission Marketing: What Is it?
Tulsa TechFest 2014 | Fri, Aug 15th, 2014 | OSU - Tulsa | 68+ Speakers, 19 Tracks & 96 Sessions!
Getting permission sounds good. How do I get there?
Thoughtful targeting.Content.Thought leadership.Be a good date.Respect your audience.
Tulsa TechFest 2014 | Fri, Aug 15th, 2014 | OSU - Tulsa | 68+ Speakers, 19 Tracks & 96 Sessions!
Why permission?
Customers are exhausted.3,500 marketing messages each day!?Asking for permission transforms the relationship.
Tulsa TechFest 2014 | Fri, Aug 15th, 2014 | OSU - Tulsa | 68+ Speakers, 19 Tracks & 96 Sessions!
Incentivize the relationship
Give them a reasonWhat can you offer in exchange for permission?What is relevant to your audience?How do you plan to share content?How can you enhance the customer experience for this group of people?What will nurture them into a sale?
Tulsa TechFest 2014 | Fri, Aug 15th, 2014 | OSU - Tulsa | 68+ Speakers, 19 Tracks & 96 Sessions!
Don’t violate trust.
When the customer is done, you are done.Don’t overstay your welcome.Don’t burn out your audience.Once the trust is gone, it’s hard to get it back.
Tulsa TechFest 2014 | Fri, Aug 15th, 2014 | OSU - Tulsa | 68+ Speakers, 19 Tracks & 96 Sessions!
Resources
Not all companies can have creative in-house.
ODeskScriptedElance
Need tips?Seth GodinCONTENT MARKETING group – LinkedInMarketo’s eBooksRyan Deiss
Tulsa TechFest 2014 | Fri, Aug 15th, 2014 | OSU - Tulsa | 68+ Speakers, 19 Tracks & 96 Sessions!
Q&A
Tulsa TechFest 2014 | Fri, Aug 15th, 2014 | OSU - Tulsa | 68+ Speakers, 19 Tracks & 96 Sessions!
Session Objectives and Takeaways
The Mission: Permission vs. InterruptionBest practices and charming the audience.
Permission works!
Tulsa TechFest 2014 | Fri, Aug 15th, 2014 | OSU - Tulsa | 68+ Speakers, 19 Tracks & 96 Sessions!
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Tulsa TechFest 2014 | Fri, Aug 15th, 2014 | OSU - Tulsa | 68+ Speakers, 19 Tracks & 96 Sessions!
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