Download - TravelHuddle - Rocketseed - Fiona Robson
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03 November 2011
Travel Huddle Dublin
Make every email count
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Rocketseed & email marketing
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Email Before Rocketseed Mail
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HOTEL BANNER EXAMPLES Every email promotes the hotel
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HOTEL BANNER EXAMPLES Every email drives website traffic
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HOTEL EXAMPLES –A MARKETING TOOL Campaign analytics and Sales Leads
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The power of email
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email: main driver of “booking” web traffic
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Source DMA Email Benchmarking Report Oct 2011
Email volumes continuing to rise
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Email: Direct bookings or Indirect?
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Which sectors do email well?
Source DMA Email Tracking Study Oct 2011
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• Optimising emails
• Integrated campaigns: email and social media
• Moving beyond e-zines
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Making every email count
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e-zine sign-up
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e-zine sign-up: visuals
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e-zine: set expectations, build trust
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Why sign up
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Why sign-up for e-zines?
Source DMA Email Tracking Study Oct 2011
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Testing: Design and Message
Banner C - +68.8% higher than A
Banner B - +17.7% higher than A
Banner A – lowest click rate
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Relevance & Personalisation
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Personalisation???
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Segmentation, Relevance
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22 Source DMA Email Tracking Study Oct 2011
Actions taken on receipt of email
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Subject Lines: don’t waste opportunities
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Email can help build your brand
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MOBILE
ROCKETSEED IS CLEAR AND
FUNCTIONAL ON MOBILE HANDHELDS
With enterprise service, emails from mobiles
are delivered with marketing messaging
Email and Mobile
81% Growth in Email in last 6 months
Source: Return Path
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Smaller, faster & fat finger syndrome…
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Optimise email marketing for mobile:
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Optimise email marketing for mobile:
• Images: include
alternative text to
describe images
• Don’t fill email with links
• Test before sending
• Think Vertical
• Think “fat fingers”
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Build your fan base, build your list
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Ensure you have a sign-up on facebook
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Integrate email and social campaigns
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email + social + web = revenue
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Plan
Share
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Queue Less Pre-Booking Program
Sequence of 7 emails sent before arrival at the parks
Objective to cross-sell / pre-book activities during the customers stay at the park
Results
50,000 triggered messages per year
Average click rate – Above 20%
Center Parcs – Lifecycle Partner
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1 to 1 brand building: not just newsletters
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Shopping cart – don’t give up yet!
•Use SaleCycle
•Email to Lookers
who don’t book
•Records
purchase details
•Invites them to
book
•£22,000 per
month
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Don’t waste easy opportunities!
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Maximse upsell and promotion
opportunities in every email you send
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WHAT IS BUSINESS EMAIL Make sure every email drives revenue
Travel Huddle “Taster” Package • 3 months vs 24 months
• Licence Fee: Only £10 per employee per month.
• 1 free banner and signature: worth £180
• One-off set up fee per person £25
• No per email charge, easy to set up, licence fee includes all analytics
• Promotion Code: emailbeatsfacebook
(Valid till 17th November
Min 10 users)
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Contact Details