Download - Travel trends 2011 tourism digital
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TRAVEL TRENDS
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Digital Marketing Manager Thomas Cook Belgium
Founder Social Marketing Forum
Chairman e-mail mkt taskforce IAB Belgium
Blogger @ belgiancowboys.be, molblog.nl , onlinemarketingmanager.be
Co-author of:
TRAVEL TRENDS
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www.twitter.com/hanssmellinckx
www.facebook.com/smellinckx
www.onlinemarketingmanager.be
Co-author of:
TRAVEL TRENDS
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Tourist Brands need to go to the consumer & stop thinking they will come to you!
Socialnomics & a translucent digital world!
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http://www.youtube.com/watch?v=3sAZSNavbII
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http://www.youtube.com/watch?v=QLd9q88ohUs
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Source:Social media tracker - 2010
Don’t ignore the facts
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Source:IAB Belgium- 2010
Don’t ignore the facts
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Source:IAB Belgium- 2010
Don’t ignore the facts
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Facebook in Belgium
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Self organiser >< organised travelling
BATTLE 1
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70%70% 30%30%
Self organiser >< organised travelling
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BATTLE 2
Consumer changed
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The old recipe:
Buyer travel agent sell
happy traveller
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No more a straight line
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Trip = not the end
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Trip = not the end
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Bright new traveller
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Internet allows you to compare
Internet allows you to get the best price
Internet allows you to regroup
mobile allows you the same, but … anywhere at any time
Bright new traveller
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YOU changed
Mobile coupon & QR
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YOU changed
A visual connected world
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YOU changed
Plain video = passé!
http://www.youtube.com/watch?v=T9gH_awoyxo
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YOU changed
Mobile City Guidehttp://www.youtube.com/watch?v=H9fwHV6go-E
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YOU changed
The mobile city guide:
so far only 1 way information streams, or are there alternatives?
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Let’s look at the winterLet’s look winter “sport”
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The future now
Web: augmented reality
http://www.youtube.com/watch?v=EtpNx7Y14d0
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The future now
Technology allows brands to give instant full experiences
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The future now
The complete experience
http://www.youtube.com/watch?v=2Zfu3kIVOQw
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Consumer is in control
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Consumer is in control
KitKat’s horror story
http://www.youtube.com/watch?v=1BCA8dQfGi0
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Consumer is in control
VW’s “may the force be with you”
http://www.youtube.com/watch?v=R55e-uHQna0
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Consumer is in control
Brand = dialogue
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Consumer is in control
Brand = dialogue
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Consumer is in control
Brand = dialogue
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And than there is…And than there is…
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http://www.youtube.com/watch?v=UB606VwC-ik
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www.twitter.com/hanssmellinckx
www.facebook.com/smellinckx
www.onlinemarketingmanager.be
Co-author of:
TRAVEL TRENDS