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TRANSFORMING OUR WEB PRESENCEIN THE MARKETPLACE
A Report to the Learning and Technology Roundtable December 2009
Jeff Iseminger, Integrated Marketing
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Redesigners
Enrollment Marketing Team < reports to Enrollment Management Task Force< chaired by Jeff Iseminger, Integrated Marketing
Tom de Ranitz, marketing consultant
Pam Belding, Web designer
Web Development team, ITS
Stakeholder input< “owners” of redesigned pages< current students< prospective students
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University Home Page:
Before and After
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Other custom-designed pages
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New Tier 3 Design
modular grid system that allows great design flexibility
intended for college, department, office and program home pages
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New template wrap for all pages
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Budget
$100,000 original grant
$12,000 remaining, as of Dec. 1, 2009
Focus of remainder: < additional photography for new Web pages and
downloadable Image Library
< scheduled for spring 2010
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What’s needed now?
A Director of Web Marketing to help departments, colleges and offices redesign their pages with these aims:< Use vibrant color and emotive photography.
< Write engaging copy designed for target audiences.
< Include “sell,” not just “tell.”
< Deploy new flexible Tier 3 structure for home pages.
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TRANSFORMING OUR WEB PRESENCEIN THE MARKETPLACE
A Report to the Learning and Technology Roundtable December 2009
Jeff Iseminger, Integrated Marketing