Download - Trade show graphics
How to Effectively Design How to Effectively Design Your Trade Show GraphicsYour Trade Show Graphics
Kristin HovdeKristin Hovde
Smash Hit DisplaysSmash Hit Displays
Benefits of Trade ShowsBenefits of Trade Shows
Get exposure for your companyGet exposure for your company Meet potential customers or professionals Meet potential customers or professionals
to network withto network with Reach your target audience all under one Reach your target audience all under one
roofroof Increase salesIncrease sales Promote new productsPromote new products
When Designing Your Trade Show When Designing Your Trade Show Graphics…Graphics…
Keep it simpleKeep it simple Use bold colorsUse bold colors Think of billboards you see on the highwayThink of billboards you see on the highway Text should be large and clearText should be large and clear
Keep it SimpleKeep it Simple
Your graphics should say “what you do” Your graphics should say “what you do” No more than 2 short sentences should be No more than 2 short sentences should be
used. Any more and you will overwhelm used. Any more and you will overwhelm the attendees with too much info. the attendees with too much info.
Only use a couple large photos of the Only use a couple large photos of the products you are promoting. products you are promoting.
Insert Bold ColorsInsert Bold Colors
Bright colors will get more attention than Bright colors will get more attention than neutral colors. neutral colors.
Good color choices: red, yellow, orange, Good color choices: red, yellow, orange, and greenand green
Colors you should avoid: brown, tan, Colors you should avoid: brown, tan, beige, or white beige, or white
Colors used should tie in withColors used should tie in with the colors the colors used for your logoused for your logo
Think of BillboardsThink of Billboards
They are very simple, yet give all of the They are very simple, yet give all of the information needed – such as contact info, information needed – such as contact info, a short sentence stating what they do, and a short sentence stating what they do, and one or two large photos. one or two large photos.
Your trade show graphics should be Your trade show graphics should be designed in the same fashiondesigned in the same fashion
Use Large TextUse Large Text
Your text should be large enough to be Your text should be large enough to be seen from 2 trade show booths awayseen from 2 trade show booths away
Choose font wisely – a popular choice is Choose font wisely – a popular choice is Ariel because it is simple and easy-to-readAriel because it is simple and easy-to-read
What to avoidWhat to avoid
Trying to cram too much information into Trying to cram too much information into the graphicsthe graphics
Getting font-happy and using more than Getting font-happy and using more than one one
Using a fancy fontUsing a fancy font Thinking of your brochure when designing Thinking of your brochure when designing
the trade show graphicsthe trade show graphics
Too much infoToo much info
Some exhibitors try to fit paragraphs of Some exhibitors try to fit paragraphs of text into their graphicstext into their graphics
No attendee is going to want to stop and No attendee is going to want to stop and read itread it
They’ll end up moving on to a trade show They’ll end up moving on to a trade show exhibit that doesn’t require so much time exhibit that doesn’t require so much time to figure out what they do. to figure out what they do.
Too many fontsToo many fonts
Just because you found a bunch of cool Just because you found a bunch of cool fonts, doesn’t mean they are a good match fonts, doesn’t mean they are a good match for trade show graphicsfor trade show graphics
Choose a font and stick with itChoose a font and stick with it Using too many different fonts will make Using too many different fonts will make
your exhibit display look sloppyyour exhibit display look sloppy
No Fancy FontsNo Fancy Fonts
Using a fancy, swirly font may look good Using a fancy, swirly font may look good on paper, but would be difficult to read on on paper, but would be difficult to read on trade show graphics. trade show graphics.
Stick to the simple fonts Stick to the simple fonts
Don’t think of your brochureDon’t think of your brochure
Brochures generally have tons of Brochures generally have tons of information and picturesinformation and pictures
Your graphics should be the summarized Your graphics should be the summarized versionversion
Get straight to the point and use only one Get straight to the point and use only one or two sentencesor two sentences
You may want to use your mission You may want to use your mission statement or one sentence stating the statement or one sentence stating the benefits of your productsbenefits of your products
For more infoFor more info
Smash Hit Displays can help! Our Smash Hit Displays can help! Our graphic designers are specially trained to graphic designers are specially trained to
create professional, eye-catching create professional, eye-catching graphics. graphics.
http://www.smashhitdisplays.comhttp://www.smashhitdisplays.com