Towards a Roadmap/Masterplan
for the Philippine Coffee Industry
Presented during the Industry Roadmaps & AEC Gameplan: Roadmap Localization for Competitiveness on May 28-29,2015, Baguio country Club, Baguio City.Joan Dimas-Bacbac, HVCDP Regional Coordinator, DA-RFO CAR
Supported by:Department of AgricultureDepartment of Environment and Natural ResourcesDepartment of Agrarian ReformDepartment of Trade and IndustryPhilippine Coconut AuthorityGovernment Financial InstitutionsLocal Government UnitsNational Competitiveness Council
Crafted by:Farmers, Processors, Coffee Manufacturers, Industry Associations, Exporters, People’s Organizations and the Academe
OUTLINE
I. BenchmarkingII Philippine Coffee IndustryIII. Industry Vision, Mission and
GoalsIV. Target SettingV. Strategic Directions and Action
Programs of Major Issues
I. BENCHMARKING
THE PHILIPPINE COFFEE INDUSTRY
vs
THE BEST:INDONESIA AND VIETNAM
PERFORMANCE: Area, Yield and Production (2011)
Item Philippines Indonesia Vietnam
Planted Area (ha) ~120,000 ha (a) 1.3 M ha 537,000
(90,000 ha Robusta,19,000 ha Arabica,9,000 ha Excelsa and1,400 ha Liberica)
(1.04 M haRobusta,251,000 ha Arabica)
(500,000 haRobusta,37,000 Arabica)
Yield (ton green beans /ha)
0.20 - 0.30 0.67 2.4
Production (tons greenbeans)
25,000 – 30,000 (b) 634,000 1.2 M
Planting density 500 – 1,700 trees/ha(Robusta)800 – 2,000 trees/ha(Arabica)
1,100 trees – 2000trees/ha
1,100 trees/ha(Robusta)5,000 – 6,000trees/ha (Catimor)
Average farm size 0.5 – 1 ha 0.6 ha 0.5 – 1 ha
PERFORMANCE: Farming and Processing CostsInvestment costs are comparable
Item Philippines Indonesia Vietnam
Average establishment cost/ ha (Robusta)
PhP 50,000 – 82,000 PhP 78,000 PhP 71,000
Average cost per kg green beans
PhP 49 – 68 PhP 23 PhP 65.10
Price per kg of green beans (farmer’s selling price)
PhP 79.38 PhP74 PhP 83
Payback period 4.3 – 6.3 years 4.9 years 6.2 years
Financial Internal Rate of Return
8 – 36 percent 31 percent 21 percent
Processing costs per kg
Roasting Php 10 PhP8.10
Grinding Php 10 PhP8.93
Exchange Rates: PhP42/US$1; VND20,800/US$1; IDR9,400/US$1
POLICIES: Credit
Item Philippines Indonesia Vietnam
Credit Mainly through government financial institutions (e.g., LBP)and informal sourcesLBP loan ceiling for coffee :New planting: PhP100,000/ha(US$2,381) (payable in 5 years, 10-12% interest per annum, 2 years grace period) Existing plantation (maintenance):2nd year: PhP42,500 (US$1,012)3rd year: PhP55,000 (US$1,310)4th year: PhP63,000 (US$1,500)5th year: PhP72,000 (US$1,714)
Rural Bank of Indonesiasmall scale lending and micro finance(none for new plantings)
Vietnam Bank forAgriculture and RuralDevelopment (VBARD orAgribank)Credit for planting (mainly for existing plants or rejuvenation and not for new plantings), and Credit for harvesting, processing and export trading(short-term loans with terms of one year and three to six months, respectively; interest is 13% p.a.)State Bank of Vietnamshort term loan (up to 12months) with maximuminterest of 15% p.a.
Item Philippines Indonesia Vietnam
Land Ownership CARP Law – Maximum 5 hectares
Co-existence of smallholders and large estates
Long-term leases from government
Price Policy No price policy oncoffee. Prices followworld prices (Londonexchange for Robusta, NewYork Exchange for Arabica).There are price speculatorsor consolidator-traders whooffer premiums on top ofworld market prices.
No price policy oncoffee. Prices follow world prices.
No price policy oncoffee. Prices follow world prices.
Governmentsupport
(budget for coffee)
PhP 470 MBreakdown : PhP 170 M(DA-HVCDP)PhP 300 M(PCA Intercropping)
PhP639 M(US$15.2 M)(143 B IDR)(MA)
PhP 14.7 B(US$350 M)(7,280 B VND)(MARD)
Macroeconomic Environment (Labor, Fuel and Power)Labor costs are comparable but fuel and power costs are higher .
Item Philippines Indonesia Vietnam
Labor PhP 150 - 300 per day(US$3.57 - 7.14 per day)
PhP 134 - 223(US$3.19 - 5.32 per day)(IDR 30,000 – 50,000)
PhP 242 - 303(US$5.77 - 7.21 per day)(VND 120,000–150,000)
Fuel(July2012)
PhP 42 - 44 per liter(diesel)(US$1 - 1.05/li)
PhP 53-56 per liter (gas)(US$1.26 - 1.33/li)
PhP20.11/li (diesel)(US$0.48/li)(IDR 4,500/li)
PhP46.24-46.91/li (gas)(US$1.10 - 1.12/li)(IDR 10,350 – 10,500/li)
PhP46.44 - 48.46/li(gas)(US$1.11 - 1.15/li)(VND 23,000 –24,000/li)
Power PhP 6.50 - 6.75 per kwh(US$0.15 - 0.16 per kwh)
PhP 1.79 – 3.13(US$0.04 - 0.07 per kwh)(IDR 400–700 per kwh)
PhP 2.02(US$0.05 per kwh)(VND 1,000 per kwh)
PRACTICES: Farm
Item Philippines Indonesia Vietnam
Input supply
Clones used Mostly Robusta, SomeArabica, Small Excelsaand Liberica
Mainly Robusta,Some Arabica
Mainly Robusta, Some Arabica and Catimor(Robusta TR varieties – TR 4, 9, 10, 11 and 12)
Fertilizer usage
Organic and inorganicfertilizersSome farms do not fertilize (e.g. Kalinga)
Mostly inorganicfertilizers fromgovernment subsidy
Heavy application offertilizers (evenreaching 1 ton/ha)
Planting density
600 – 1,700 trees/ha 1,100 trees – 2000trees/ha
1,100 trees/ha(Robusta) 5,000 – 6,000trees/ha (Catimor)
Intercrop Fruits, vegetables, treecrops
Mostly monocrop Mostly monocrop
Sources of plantingmaterials
WildlingsSeeds of existing plantsNurseries (e.g. Nestlenursery)
Indonesian Coffeeand Cocoa ResearchInstitute (ICCRI)
Western HighlandsAgro-forestry Science andTechnical Institute (WASI)
PRACTICES: Farm
Item Philippines Indonesia Vietnam
Maintenanceactivities
WeedingFertilizationPruning
WeedingFertilizationPruningSome farms do grafting
WeedingFertilizationPruningIrrigation
First harvest Year 2 Year 3 Year 2-3
Harvesting period
December - March May - September August – Jan
Harvesting practice
Selective harvestingStrip harvesting
Selective harvestingStrip harvesting
Selective harvestingStrip harvesting
Drying Mechanical dryingSolar drying
Mechanical dryingSolar drying
Solar drying Mechanical drying
Certification Organic, 4C 4C, Rainforest 4C, Rainforest, UTZ,Viet Gap
PRACTICES: Processing
Item Philippines Indonesia Vietnam
Processing for beans
Wet processing (mainly for Arabica)Dry processing (mainly for Robusta)
Wet processingDry processing
Wet processingDry processing
Processing plants(ground and instantcoffee)
Nestle (Nescafe) –marketleaderUniversal RobinaCorporation(Great Taste, Blend 45)Commonwealth Foods (Café Puro)Century Pacific Group (Kaffe de Oro)Regent Foods Corp.(Koffie)
PT TorabikaPT Santos Jaya AbadiIndocafeNestle
VinacafeTrung NguyenNestle
Products produced
Coffee beansRoasted beansGround coffeeInstant coffee (3 in 1; 2 in 1)
Coffee beansRoasted beansGround coffeeInstant coffee
Coffee beansRoasted beansGround coffeeInstant coffee
II. PHILIPPINE COFFEE INDUSTRY
(Typical vs. Modern Farming)
ROBUSTA,Typical and Modern Farms,
Philippines
Activity Typical Modern
Cropping system Mostly with intercrop (vegetables, fruit trees)
Monocrop(Block cropping)
Plant propagation practices
Use of wildlingsSeeds from existing plantsAbsence of clone selection
Use of selected clones from certified nurseriesBuying price: PhP15/seedling
COFFEE FARMING (ROBUSTA): Typical vs Modern
Activity Typical Modern
Planting density 600 – 1,200 trees/ha 1,500 – 1700 trees/ha
Fertilizer application
Inorganic (46-0-0)~ 2 bags per yearOrganic ~ 68 bags per year
Inorganic (16-20-0, 46-0-0,0-0-60)~ 10 bags per yearOrganic ~ 33 bags per year
Pruning Not done at all / not regularly done
Regularly done (about 6 times a year)
Pest and disease control
Regularly done Regularly done
COFFEE FARMING (ROBUSTA): Typical vs Modern
Activity Typical Modern
First harvest Year 2 Year 2
Harvesting Strip harvesting Selective harvesting
COFFEE FARMING (ROBUSTA): Typical vs Modern
Parameters Typical Farm Modern Farm
Planting density 600 – 1,200 trees/ha 1,500 – 1700 trees/ha
Average yield (tons gcb/ha) 0.72 1.29
Peak yield (tons gcb/ha) 1.0 2.0
Average establishment cost per ha (Year 1) PhP 50,000 PhP 82,000
Average cash outflow per ha per year PhP 49,000 PhP 63,000
Price per kg of green beans (farmer’s selling price)
PhP 80 PhP 80
Average cash inflow per ha per year PhP 58,000 PhP 103,000
Average net cash flow per ha per year PhP 9,000 PhP 40,000
Average net cash flow per ha per year (including returns to family labor)
PhP23,000
Average cost per kg of green beans PhP 68 PhP 49
Payback period 6.3 years 4.3 years
Internal Rate of Return (IRR) 8 percent 36 percent
COFFEE FARMING (ROBUSTA): Typical vs Modern
COFFEE FARMING (ROBUSTA): Income and Area Targets for Poverty Reduction
Item Typical Modern Incremental
Planting density 850 trees/ha (with intercrop)
1,667 trees/ha (mono)
817
Average yield (tons green beans/ha)
0.72 1.29 0.57
Average income/ha atPhP80/kg green beans
Gross income PhP58,000 PhP103,000 PhP55,000
Gross income PhP23,000 (a) PhP40,000 PhP17,000
Average area to get preferred net income of PhP94,000 (poverty threshold, 1H 2012)
4.09 ha 2.35 ha (1.74 ha)
ARABICA,Typical and Modern Farms,
Philippines
Activity Typical Modern
Cropping system Mostly with intercrop (forest trees, fruit trees)
Without or with intercrop (forest trees, fruit trees)
Plant propagation practices
Use of wildlingsExisting plantsAbsence of clone selection
Use of certified seedlingsBuying price: PhP25 –30/seedling
COFFEE FARMING (ARABICA): Typical vs Modern
Activity Typical Modern
Planting density 600 – 1,200 trees/ha 1,200 – 1,500 trees/ha
Fertilizer application
None / Minimal fertilizer application
Inorganic ~ 18 bags every three yearsOrganic~ 90 bags every four years
Pruning Regularly done Regularly done
Pest and disease control
As need arises Regularly done
Harvesting Year 2 – 3 Year 3
Harvesting practice Strip harvesting Selective harvesting
COFFEE FARMING (ARABICA): Typical vs Modern
Parameters Typical Farm Modern Farm
Planting density 600 – 1,200 trees/ha 1,200 – 1,500 trees/ha
Average yield per ha 0.5 tons dry parchment(0.40 tons gbe)
1.1 tons green beans
Peak yield per ha 0.6 tons dry parchment(0.50 tons gbe)
1.5 tons green beans
Average establishment cost per ha PhP 37,000 (Year 1) PhP 135,000 (Years 1-2)
Average cash outflow per ha per year PhP 29,000 (Years 2 - 10) PhP 65,000(Years 3 - 10)
Price per kg (farmer’s selling price) PhP 100/kg of dry parchment PhP 200/kg of green beans
Average cash inflow per ha per year PhP 49,000 PhP 229,000
Average net cash flow per ha per year PhP 20,000 PhP 164,000
Average net cash flow per ha per year (including returns to family labor)
PhP36,000
Average cost per kg PhP 58 per kg of dry parchment PhP 59 per kg of green beans
Payback period 4.9 years 4.1 years
IRR 31 percent 53 percent
COFFEE FARMING (ARABICA): Typical vs Modern
COFFEE FARMING (ROBUSTA): Income and Area Targets for Poverty Reduction
Item Typical Modern Incremental
Planting density 800 trees/ha(with intercrop)
1,250 trees/ha(with intercrop)
450 trees
Average yield 0.49 tons dry parchment coffee
(0.39 tons gbe)
1.14 tons green beans
0.75 tons green beans
Average price (PhP/kg) PhP 100/kg dry parchment coffee
PhP200/kg green beans
Average income
• Gross income PhP49,000 PhP229,000 PhP180,000
• Net income PhP36,000 (a) PhP164,000 PhP128,000
Average area to get preferred net income of PhP94,000 (poverty threshold, 1H 2012)
2.61 ha 0.57 ha (2.04 ha)
Supply Chain Segments and Activities
Inputs for Nursery
Development Inputs
Farm Production
PrimaryProcessing
Marketing Logistics
SecondaryProcessing
Logistics Market
-Area selection-Seeds-Plastic bags-Fertilizer-Tools and equipment
-Seedlings -Fertilizer-Pesticides-Tools and equipment
-Area Selection-Land preparation-Maintenance-Fertilization-Pest control-Harvesting-Sorting/ Grading-Storage
-Depulping-Fermentation-Drying -Dehullingto green beans
-Trading-Handling-Transport / Shipping-Storage
-Roasted beans-Roast andground coffee-Instantcoffee
-Handling-Transport/Shipping-Storage
-Domestic-Exports
Selected Stakeholders and Players along the Coffee Supply/Value Chain Input
SupplyFarm
ProductionPrimary
ProcessingMarketing/
TradingSecondary Processing
Marketing
Seedlings•Nestle•Rocky Mountain•MacNut•CavSU•BSU•HVCC ZDN•Greenworld•Greenday•BPI accredited nurseries
Land Access•Farmers•ARCs•IFMA•CBFM•DENR •DAR •PADCC•LGU•Private sector
Financing•Private sector , LBP, DBP, DENR, DA-HVCDP, Phil Coconut Authority, LGU
Fresh cherries•Individual Farmers•Greentropics•Rocky Mountain•MacNut•Mt. MatutumFarms•Dacon/SII•CHMI Agro•Others
Green Beans•Individual Farmers•Greentropics•Dacon/SII •Rocky Mountain•MacNut•Mt. Matutum•CHMI Agro
Local traders•Nestle•URC•Comfoods•Rocky Mountain•MacNut•Mt. Matutum•Bote Central•Greentropics•Dacon/SII•CBCEs•DTI
Nestle•URC•Comfoods•Rocky Mountain•MacNut•Mt. Matutum•Bote Central•Greentropics•Dacon/SII•CBCEs•Local processors
Households•Supermarkets•Convenience stores•Fast food chains•Coffee shops•Hotels•Restaurants •Sari-sari stores•Exports
Training/Tech Assistance•Nestle•PCB•PCA•Rocky Mountain •TESDA •LGU
Research, Dev’t & Ext’n•CavSU•BSU•PhilMech•Nestle•Rocky Mountain•LGU
Policy Advocacy•PCB•PCA •NCC•DA HVCDP•DA NAFC•DTI•LGU
Other Related Cross Cutting Segments
III. INDUSTRY VISION, MISSION
AND GOALS
VISION
An industry that is cost-competitive, aligned with global quality standards,
reliable and environment-friendly; and provides sustainable benefits to farmers,
processors, traders and exporters.
MISSION
Development of a cost-competitive, quality-driven, supply-reliable, product-diversified value chain from farming to coffee products manufacturing under
sustainable practices
GOALS
1. Increase productivity and production2. Improve farmers’ standard of living through
diversified high value agriculture3. Increase rural employment4. Promote environment-friendly technologies5. Lessen coffee bean and coffee products
importation6. Improve incomes of farmers, processors and other stakeholders
IV. AREA TARGETS AND REQUIRED INVESTMENTS
THE PLAN’S FOCUS:
1. Improve smallholder coffee farmers’ productivity, profitability and product quality
2. Promote new plantings and provide funding
3. Target value-addition in coffee products
SPECIFIC TARGETS (2015-2016)
TARGETS 2015 2016 2017
New Planting (ha) (All Regions) 70,747 78,919 253,433
Re-Planting (ha) Kalinga,NorthernMindanao, Davao, Soccsksargen
2,008 2,008 8,032
Rejuvenation (ha) Kalinga, Davao, Soccsksargen
572 572 2,388
Total seedling requirement (including 10% mortalityallowance) (million)
62.5 67.5 215.7
Investment Cost (PhP million)
4,645.1 5,224.4 16,309.6
Basic Considerations: New planting/replanting cost
-Robusta: PhP 30,000/ha (600 trees, Year 1)-Arabica: PhP 130,000/ha (1200 trees, Years 1-2)
Rejuvenation cost: PhP17,000/ha (600 trees)
Seedling requirement/ha w/ 10% mortality‰ -Robusta: 660 trees
-Arabica: 1,320 trees„ Nursery investment cost: PhP8.00/seedling„ Replanting is replacement of old trees with new plants in the same area„ Rejuvenation refers to cutting of the vertical stems of old trees to promote the growth of new sprouts
Targets and Sufficiency Levels
Assumptions: Domestic requirement of 70,000 tons*
green beans, to grow by 3% per annum
Local current production of 25,000 tons to remain stable
Net demand deficit of 45,000 tons
Around eight million seedlings estimated to be available in the existing nurseries
When do we cover deficits?
Coverage of beans deficit will depend on:
Harvested area (old and new planting)
Average yield
Implementation of identified expansion targets by the various stakeholders
When do we cover deficits?
Coverage of imported 3-in-1 sachet deficit will depend on:
Domestic production
Cost of sugar and cream
Cost of packaging
Cost of power
V. STRATEGIC DIRECTIONS AND ACTION PROGRAMS ON MAJOR
ISSUES
INPUTS: Improve quality and availability of planting material
Key Result Area Performance
Indicators
Action Programs Time Frame/
Working
Group
Establishment of
accredited/
certified mother
clonal
gardens
and nurseries
No. of accredited/
certified mother
Clonal gardens and
Nurseries
No. of
accredited/certified
seedlings produced
Invest in mother
Clonal gardens and
nurseries (1 per major
coffee area) Train prov’l
reps on Nursery
development Promote
accreditation/certification
of nurseries
2013-2016 LGU,
Private Sector, DA-
RFUs, BPI, SCUs
Training of
propagators and
provision of IEC
materials
No. of trainings
conducted
No. of IEC
materials produced
Conduct trainings for
nursery establishment
Reproduce and
distribute IEC
materials to farmers
DA-ATI, TESDA,
LGU,Industry
Associations,
Private sector
INPUTS: Improve quality and availability of planting material
Key Result Area Performance
Indicators
Action Programs Time Frame/
Working
Group
Training on
proper handling
of seedlings
Improvement in quality
and availability of
accredited/ certified
seedlings
No. of trainings
conducted
No. of nurseries/farmers
trained
Conduct trainings on
proper handling of
seedlings
SCUs, BPI
DA-ATI Private
Sector TWG,
LGU
INPUTS: Improve quality and availability of planting material
Key Result Area Performance
Indicators
Action Programs Time Frame/
Working
Group
Yield
improvement
Ave. yield from 300
kg/ha to 1.0 ton/ha
(Arabica) Ave. yield
from 700 kg/ha to 1.5
tons/ha (Robusta)
Net Income >
PhP84,000/year
Improved harvesting
practices
IEC campaign on
GAP/best farm
practices including
seed selection
2013 to 2016
Private Sector,
DA ATI, PCARRD
LGU - PAO,
MAO, NGOs
Production
Expansion-new
planting and
replanting areas
Total expansion area
≥ 100,000 ha to
address deficit?
Develop PPP for
planting and
replanting projects
Continuing
-Industry/third
party group
FARM PRODUCTION: Enhance farm efficiency and investments
Key Result Area Performance
Indicators
Action Programs Time Frame/
Working
Group
Adoption of GAP
and GMP
No. of GAP
certified farms
No. of GMP
certified
processing
companies
Benchmarking and
best practices
dissemination
Conduct trainings
on modern farm /
processing practices
DA, ATI, SCUs,
Private sector,
LGU
Enhanced quality
of seedlings
No. of accredited/
certified nurseries
Conduct trainings
on nursery operation
and
management
DA, BPI, LGU,
ATI
Trainings on
proper harvesting
and pruning
No. of skilled
farmers/farm
workers
Conduct trainings Private Sector,
TESDA, LGU,
SCUs, ATI, NGOs
PROCESSING: Reduce Processing Cost
Key Result Area Performance
Indicators
Action Programs Time Frame/
Working
Group
Lower processing
costsPower cost per kg
Labor cost per kg
Material cost per kg
Better recoveries
Enhance processing
efficiency
2013-Private
Sector, DA, DTI,
Philmech, DOST
Increase capacity
utilization of
plants
Volume of gcb
marketed
Higher recoveries
Improve supply of gcb
Inspection and
upgrade processing
plants
Private Sector
DA, DTI
LGU
Quality discipline Better prices of
gcb
Establish guidelines in
sale of gcb
Incentivize compliance
to product standard
Private
Sector
DA, BAFPS,
DTI
PROCESSING: Increase Export Value
Key Result Area Performance
Indicators
Action Programs Time Frame/
Working
Group
Adequate post-
harvest facilities
No.of drying, hulling,
storagefacilities
Coordinate with
PhilMechre: village level
facilities e.g. small dehuller/
depulper
Private Sector,
DA,
PhilMech
More value
adding on farm
No. of value added
products produced
Evaluate/ monitor field
processors
TWG, SCUs, DA,
Private Sector
MARKET: Improve Market Price and Coffee StandardsKey Result Area Performance
Indicators
Action Programs Time Frame/
Working
Group
Transparent
pricing linked to
world market
Farm price as a
percent of world
price
Daily world price
access from DA
website/SMS
Private Sector,
DTI, DA, LGU
Geographic
branding and
standards for
coffee
No. of geographic
brands and
standards for
Philippine coffee
products
Convene
concerned
organizations to
settle standards
BPS, DA, BAFPS,
TWG, Industry
Associations, DTI-
BETP, CITEM
Enhanced market
access and
marketing
strategies for
specialty coffee
No. of new
markets accessed
Find alternative
markets
DA –AMAS, DTI
MARKET: Improve Market Price and Coffee StandardsKey Result Area Performance
Indicators
Action Programs Time Frame/
Working
Group
Inadequate
market
intelligence for
specialty coffee
No. of market
opportunities
explored
Tap agricultural/
trade attaches in
Philippine embassies
Private sector, DA-
AMAS, DTI,
Industry Associations,
DOST
SUPPORT SERVICE Financing: Access to Long Term Funds
Key Result Area Performance
Indicators
Action Programs Time Frame/
Working
Group
Access to long
term financing
Longer grace and
Repayment periods
of loans
Lower interest rates
Review financing
program for coffee
DA to endorse
proposal to LBP
2013 –LBP, DBP,
AGFP-ACPC
Private Sector
DA
LGU
SUPPORT SERVICE Logistics: Reduce Logistics Cost to Processors MarketKey Result Area Performance
Indicators
Action Programs Time Frame/
Working
Group
Farm to Market
Roads
Length of FMRs to
coffee farms
Lower transport
cost/ton km
Advocacy to
prioritize FMRs
Industry assns.
LGU, DA,
Private Sector
Establishment of
Tram Lines
No. of tramlines
established
Identify areas Industry assns.
DA, PhilMech
Private Sector,
LGU
SUPPORT SERVICE R & D: Improve Search and Extension ServicesKey Result Area Performance
Indicators
Action Programs Time Frame/
Working
Group
Strengthen
National Coffee
Research,
Development
and Extension
Center (based at
CavSU)
Number of coffee
scientist/experts
Multi-year budget
allocation for coffee
Establish three
research stations
(BSU, SMIARC*,
SK State University)
CavSU, BSU
DA-BAR,
DOST-PCARRD
Private Sector
SUPPORT SERVICE Policies: Appropriate Investment Incentives
Key Result Area Performance
Indicators
Action Programs Time Frame/
Working
Group
Improved policies
(e.g. land access)
Land ownership
ceiling
Land
consolidation for
development
Public lands opened
to investors
Review
CARPER
Review land use policy
Review IPRA Law
Advocacy with DENR
Development of
military reservations
and abandoned
mined areas
DAR, DENR, DA
PADCC-NCI
NCIP
Private Sector
DND-AFP
SUPPORT SERVICE Market Intelligence: Reliable Industry Data
Key Result Area Performance
Indicators
Action Programs Time Frame/
Working
Group
Improved collection
and recording of
industry data
(e.g.production,
area, trade,
demand)
Industry data
aligned with
private sector
estimates
Review official data in
consultation with
the private sector
Industry
associations,
BAS, Private
Sector, DA , LGU
SUPPORT SERVICE Organization: Industry Unity in Diversity
Key Result
Area
Performance
Indicators
Action Programs Time Frame/
Working
Group
Improved
industry
organizational
structure
Aligned
government and
private sector
initiatives
Conduct seminar
on organizational
development
Team building
Industry assns,
DA, Private
Sector
The finalization of the Masterplan/Roadmap will
determine the major terms of reference :
The following principles are important:
• High farm income arising from good farm yields is a result of GAP.
• Self-sufficiency in green beans estimated by 2017 will be reached and sustained provided farmers derive good income from coffee compared to alternative crops.
• The ENGINE OF GROWTH will be the farmers, private sector, CSOs backed by government, LGUs, and SUCs in unison.