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Toward Public Broadcasting 2.0Digital Future Initiative Summit Briefing
Dennis L. HaarsagerKWSU/KTNW-TV, Northwest Public RadioWashington State University
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Changes in media usage
People are taking control over their media usage. Non-real time is the fastest growing
segment of media usage. “I want what I want, when I want it, the
way I want it.” The important media divide is no
longer audio vs. video or print vs. electronic, it’s “my time” vs. real-time.
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Media über trends
Digitization – content meets mathematics Noiseless generations Asset management
Personalization – content meets self-organization Self-curation Communities of interest more important than
aggregator brands Democratization – content escapes its keepers
Inexpensive production tools Low cost barriers to effective distribution
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Public broadcasting 2.0 Characteristics
Many-to-many On-demand for use in “my time” Abundance rules – content limited only by storage Content is branded and has a useful life outside the
confines of aggregator brands (podcasting, VOD) Rewards cumulative access over time New business models apply; financial return can be
orders of magnitude more per contact hour Programmers and users are curators.
Provide huge choice. Make content personalized and accessible.
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Open Media Network (omn.org)
Project of non-profit Open Media Foundation with pubcaster support
Distributing a broad range of public service media, audio and video
More a platform than a destination Includes community & economic tools Powered by Kontiki (ditto BBC, AOL) Now in public beta 3
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Transfer to TIVO Device
Transfer to Windows Media player or device
Transfer to iPodSyncSync
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Contact information
Dennis L. Haarsager, Associate VP & GMEducational Telecommunications & TechnologyWashington State University [KWSU/KTNW-TV, Northwest Public Radio]PO Box 642530Pullman, WA 99164-22530
Contact info: haarsager.org/contactWeblog: technology360.comResources: technology360.orgPublic Service Publisher weblog: pspblog.orgOpen Media Network: omn.org