Download - Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006
![Page 1: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/1.jpg)
Tom Peters’
Re-Imagine2006!Business Excellence in a Disruptive AgeInvestec/Mauritius/10March2006
![Page 2: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/2.jpg)
Slides* at …
tompeters.com
*short, long
![Page 3: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/3.jpg)
The Pepsi Challenge …
![Page 4: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/4.jpg)
Re-imagine!
Not Your Father’s World.
![Page 5: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/5.jpg)
THREE BILLION NEW CAPITALISTS
—Clyde Prestowitz
![Page 6: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/6.jpg)
December 9, 2005: “Ogre to Slay? Outsource It to Chinese”
(New York Times, page 1—news section). The “factory”: Fuzhou, China. The workers: youngsters logging 12-hour shifts. Their clientele: youngsters from “Seoul to
San Francisco.” The “work”: The Chinese youngsters are playing the early levels of video games for their affluent “clients,” who want to avoid the pain and time associated with those
annoying first few levels.
![Page 7: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/7.jpg)
“WE ARE BEGINNING TO ACQUIRE … DIRECT AND DELIBERATE CONTROL … OVER THE EVOLUTION OF ALL LIFE FORMS …
ON THE PLANET.”Source: Juan Enriquez, As The Future Catches You
![Page 8: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/8.jpg)
“the metabolically
dominant soldier”
Source: Radical Evolution: The Promise and Peril of Enhancing Our Minds, Our Bodies—and What It Means to Be Human, Joel Garreau
![Page 9: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/9.jpg)
New Economy?
Genentech, Amgen > Merck
![Page 10: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/10.jpg)
New Economy?
Sergey, Larry > Harvard
![Page 11: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/11.jpg)
1. Re-imagine Permanence:
The Naked Emperor Problem!
![Page 12: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/12.jpg)
Pathetic!
![Page 13: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/13.jpg)
“Forbes100” from 1917 to 1987: 39 members of the Class of ’17 were
alive in ’87; 18 in ’87 F100; 18 F100 “survivors” underperformed the
market by 20%; just 2 (2%), GE &
Kodak, outperformed the market 1917 to 1987.
S&P 500 from 1957 to 1997: 74 members of the Class of ’57 were alive in ’97; 12 (2.4%) of 500 outperformed the market from
1957 to 1997.
Source: Dick Foster & Sarah Kaplan, Creative Destruction: Why Companies That Are Built to Last Underperform the Market
![Page 14: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/14.jpg)
“I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The
answer seems obvious: Buy a very large one and just wait.”
—Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics
![Page 15: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/15.jpg)
Rate of Leaving F500
1970-1990: 4XSource: The Company, John Micklethwait & Adrian Wooldridge
(1974-200: One-half biggest 100 disappear)
![Page 16: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/16.jpg)
Lessons Learned. GE. Me.
![Page 17: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/17.jpg)
4/40
![Page 18: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/18.jpg)
De-cent-ral-iz-a-tion!
![Page 19: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/19.jpg)
Ex-e-cu-
tion!
![Page 20: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/20.jpg)
Ac-count-a-bil-ity!
![Page 21: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/21.jpg)
6:15A.M.
![Page 22: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/22.jpg)
2. Re-imagine:
Innovateor
Die!!
![Page 23: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/23.jpg)
Not
Optional!
![Page 24: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/24.jpg)
“A focus on cost-cutting and efficiency has helped many organizations weather the
downturn, but this approach will ultimately
render them obsolete. Only the constant pursuit of
innovation can ensure long-term
success.” —Daniel Muzyka, Dean, Sauder School of Business,
Univ of British Columbia (FT/09.17.04)
![Page 25: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/25.jpg)
Resist!
![Page 26: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/26.jpg)
“When asked to name just one big merger that had lived up to expectations, Leon
Cooperman, former cochairman of Goldman Sachs’ Investment Policy
Committee, answered: I’m sure there are success
stories out there, but at this moment I
draw a blank.” —Mark
Sirower, The Synergy Trap
![Page 27: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/27.jpg)
“Almost every personal friend I have in the world works on Wall Street. You can buy and sell the same company six times and everybody makes
money, but I’m not sure we’re actually
innovating. … Our challenge is
to take nanotechnology into the future, to do
personalized medicine …” —Jeff Immelt/2005
![Page 28: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/28.jpg)
There’s “A” and then
there’s “A.”
![Page 29: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/29.jpg)
Scale?
![Page 30: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/30.jpg)
“I don’t believe in
economies of scale. You don’t get better by being bigger. You get worse.” —
Dick Kovacevich/Wells Fargo/Forbes/08.04 (ROA: Wells, 1.7%; Citi, 1.5%; BofA, 1.3%;
J.P. Morgan Chase, 0.9%)
![Page 31: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/31.jpg)
“The slumping giant needs to put more pep in its
funds. … But size remains a
handicap.” —Fortune on Fidelity
Magellan/1128.05 (“There’s a practical limitation to running a fund of that size.”—Chris Traulsen, analyst, Morningstar)
![Page 32: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/32.jpg)
“TOO BIG TO GROW: Why Wall Street has soured on
many of corporate America’s most admired and feared companies”
—headline, Newsweek, 0313.06
![Page 33: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/33.jpg)
Spinoffs perform better than IPOs … track
record, profits … “freed from the confines of the parent … more entrepreneurial, more
nimble” —Jerry Knight/Washington Post/08.05
![Page 34: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/34.jpg)
Different!
![Page 35: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/35.jpg)
Franchise Lost!
TP: “How many of you [600] really
crave a new Chevy?”
NYC/IIR/061205
![Page 36: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/36.jpg)
Beyond the “Pension Problem”
Sedan, Less Than $20,000. Sedan, $20,000-$30,000. Sedan, $30,000-$40,000. Luxury Sedan. SUV, Less Than $30,000. SUV,
More Than $30,000. Pickup Truck. Minivan. Green Car. Fun
To Drive.*
![Page 37: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/37.jpg)
HENEVERMENTIONEDCARS
![Page 38: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/38.jpg)
???????????
Millionaires/Deci-millionaires talk about “shareholder value.”*
Billionaires talk about “product.”**
*BigCo CEOs**Gates, Ellison, Jobs, Smith, Branson,
Buffett, Walton, Schultz, Murthy
![Page 39: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/39.jpg)
“Value innovation is about making the competition
irrelevant by creating uncontested market space. We argue that
beating the competition within the confines of the existing industry is
not the way to create profitable growth.”
—Chan Kim & Renée Mauborgne (INSEAD), from Blue Ocean Strategy (The Times/London)
![Page 40: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/40.jpg)
“[Immelt] is now identifying technologies with which GE
will … systematically set out to build
entirely new industries.” —Strategy+Business, Fall 2005
![Page 41: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/41.jpg)
Great Companies … SET THE
AGENDA. (Period.)
![Page 42: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/42.jpg)
AGENDA SETTERS: “Set the Table”/ Pioneers/ Questors/ Adventurers
US Steel … Ford … Macy’s … Sears … Litton Industries … ITT … The Gap …
Limited … Wal*Mart … Tesco … P&G … 3M … Intel … IBM … Apple … Nokia …
Cisco … Dell … MCI … Sun … Oracle … Microsoft … Google … Enron …
Schwab … GE … Southwest … Laker … People Express … Ogilvy … Chiat/Day … Virgin … eBay … Amazon … Sony …
Genentech … BMW … CNN …
![Page 43: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/43.jpg)
“The difficulties … arise from the inherent conflict between the need to control existing operations and the need to create the kind of environment that will permit
new ideas to flourish—and old ones to die a timely
death. … We believe that most corporations will find it impossible to
match or outperform the market without abandoning the assumption of continuity. … The current apocalypse—the
transition from a state of continuity to state of discontinuity—has the same suddenness as the trauma
that beset civilization in 1000 A.D.”
Richard Foster & Sarah Kaplan, “Creative Destruction” (The McKinsey Quarterly)
![Page 44: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/44.jpg)
“But what if [former head of strategic planning at Royal Dutch Shell] Arie De Geus is wrong in suggesting, in The
Living Company, that firms should aspire to live forever? Greatness is fleeting and, for corporations, it
will become ever more fleeting. The ultimate aim of a business organization, an artist, an athlete or a stockbroker may be to explode in a dramatic frenzy of value creation during a
short space of time, rather than to live forever.” —Kjell Nordström and Jonas Ridderstråle, Funky
Business
![Page 45: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/45.jpg)
“The corporation as we know it, which is now 120 years
old, is not likely to survive the
next 25 years. Legally and financially, yes,
but not structurally and economically.”
Peter Drucker, Business 2.0
![Page 46: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/46.jpg)
Focus!
![Page 47: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/47.jpg)
Scale’s Limitations: “All Strategy Is Local: True competitive
advantages are harder to find and maintain than people
realize. The odds are best in tightly drawn markets, not big, sprawling ones”
—Title/Bruce Greenwald & Judd Kahn/HBR09.05
![Page 48: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/48.jpg)
Big Winners
Lousy industry … Specialty (Ignored/No competition) … Smaller than competitors
4 Traits: Sweet spot … Agility … Discipline
… FOCUSSource: Alfred Marcus, Big Winners and Big Losers:
The 4 Secrets of Long-term Business and Failure
![Page 49: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/49.jpg)
Op-ed. Wall Street Journal. 2 March 2006:
“Boutique vs. Behemoth: Upstarts Steal Market Share
from the Investment Banks.”
![Page 50: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/50.jpg)
The Benefits of … FOCUSED EXCELLENCE
Shouldice/Hernia Repair:
30 min, 1% recurrence.
Avg: 90 min, 10%-15% recurrence.
Source: Complications, Atul Gawande
![Page 51: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/51.jpg)
Easy!
![Page 52: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/52.jpg)
Innovation’s Saviors-in-Waiting
Disgruntled CustomersOff-the-Scope Competitors
Rogue EmployeesFringe Suppliers
Wayne Burkan, Wide Angle Vision: Beat the Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees
![Page 53: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/53.jpg)
We become who we hang
out with!
![Page 54: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/54.jpg)
Measure “Strangeness”/Portfolio Quality
StaffConsultants
VendorsOut-sourcing Partners (#, Quality)
Innovation Alliance PartnersCustomers
Competitors (who we “benchmark” against)
Strategic Initiatives Product Portfolio (LineEx v. Leap)
IS/IT ProjectsHQ LocationLunch Mates
LanguageBoard
![Page 55: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/55.jpg)
Hard!
![Page 56: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/56.jpg)
“The Bottleneck Is at the Top of the
Bottle”“Where are you likely to find people with the least diversity of experience, the largest investment in
the past, and the greatest reverence for industry dogma?
At the top!”
— Gary Hamel/Harvard Business Review
![Page 57: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/57.jpg)
Bold!
![Page 58: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/58.jpg)
“Beware of the tyranny of making
Small Changes to Small
Things. Rather,
make Big Changes
to Big Things.”
—Roger Enrico, former Chairman, PepsiCo
![Page 59: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/59.jpg)
“Reward excellent failures.
Punish mediocre
successes.”Phil Daniels, Sydney exec
![Page 60: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/60.jpg)
Action!
![Page 61: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/61.jpg)
“Execution is the job of
the business leader.” —Larry Bossidy & Ram
Charan/ Execution: The Discipline of Getting Things Done
![Page 62: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/62.jpg)
“Execution is a
systematic process of rigorously
discussing hows and whats, tenaciously following through, and
ensuring accountability.” —Larry Bossidy & Ram Charan/ Execution: The Discipline of Getting Things Done
![Page 63: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/63.jpg)
Relentless!**Churchill, Grant, Patton, Welch, Bossidy, Nardelli (GE execs),
UPS, FedEx, Microsoft/Gates-Ballmer, Eisner, Weill, eBay, Nixon-Kissinger, Gerstner, Rice, Jordan, Armstrong
![Page 64: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/64.jpg)
Measurable!
![Page 65: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/65.jpg)
Innovation Index: How many of your Top 5 Strategic Initiatives/Key Projects
score 8 or higher (out of 10) on a “Weirdness”/ “Profundity”/
“Wow”/ “Gaspworthy”/ “Game-changer” Scale?
![Page 66: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/66.jpg)
Personal!
![Page 67: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/67.jpg)
Step #1: Buy a Mirror!
![Page 68: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/68.jpg)
“The First step in a ‘dramatic’
‘organizational change program’ is obvious—
dramatic personal change!” —RG
![Page 69: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/69.jpg)
The Pepsi Challenge …
![Page 70: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/70.jpg)
3. Re-imagine Organizing: The White-
Collar Tsunami and the Professional Service Firm
(“PSF”) Imperative.
![Page 71: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/71.jpg)
“ ‘Disintermediation’ is overrated. Those who fear disintermediation should in fact be afraid of
irrelevance—disintermediation is just another way
of saying that … you’ve become
irrelevant to your customers.”
—John Battelle/Point/Advertising Age/07.05
![Page 72: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/72.jpg)
Answer: Professional Service Firm/PSF!
Department Head
to …
Managing
Partner, IS [HR, R&D, etc.] Inc.
![Page 73: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/73.jpg)
The
“PSF35”: Thirty-Five
Professional Service Firm Marks of Excellence
![Page 74: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/74.jpg)
The PSF35: The Work & The Legacy
1. CRYSTAL CLEAR POINT OF VIEW (Every Practice Group: “If you can’t explain your position in eight words or less, you don’t have a position”—Seth Godin)2. DRAMATIC DIFFERENCE (“We are the only ones who do what we do”—Jerry Garcia)3. Stretch Is Routine (“Never bite off less than you can chew”—anon.)4. Eye-Appetite for Game-changer Projects (Excellence at Assembling “Best Team”—Fast) 5. “Playful” Clients (Adventurous folks who unfailingly Aim to Change the World)6. Small “Uneconomic” Clients with Big Aims7. Life Is Too Short to Work with Jerks (Fire lousy clients)8. OBSESSED WITH LEGACY (Practice Group and Individual: “Dent the Universe”—Steve Jobs)9. Fire-on-the-spot Anyone Who Says, “Law/Architecture/Consulting/ I-banking/ Accounting/PR/Etc. has become a ‘commodity’ ”10. Consistent with #9 above … DO NOT SHY AWAY FROM THE WORD (IDEA) “RADICAL”
![Page 75: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/75.jpg)
?????
Do good (excellent?!) work
Make a lot of money
![Page 76: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/76.jpg)
Gaspworthy!
![Page 77: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/77.jpg)
The PSF35: The Client Experience11. Always team with client: “full partners in achieving memorable results” (Wanted: “Chimeras of Moonstruck Minds”!)12. We will seek assistance Anywhere to assemble the Best-in- Planet Team for the Project13. Client Team Members routinely declare that working with us was “the Peak Experience of my Career”14. The job’s not done until implementation is “100.00% complete” (Those who don’t “get it” must go)
15. IMPLEMENTATION IS NOT COMPLETE UNTIL THE CLIENT HAS EXPERIENCED “CULTURE CHANGE”16. IMPLEMENTATION IS NOT COMPLETE UNTIL SIGNIFICANT “TECHNOLOGY TRANSFER HAS TAKEN PLACE-ROOT (“Teach a man to fish …”)
17. The Final Exam: DID WE MAKE A DRAMATIC, LASTING, GAME-CHANGING DIFFERENCE?
![Page 78: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/78.jpg)
The PSF35: The People & The Leadership
18. TALENT FANATICS (“Best-Coolest place to work”)
19. EYE FOR THE PECULIAR (Hiring: Go beyond “same old, same old”) 20. Early Opportunities (vs. “Wait your turn”) 21. Up or Out (Based on “Legacy”/Mentoring as much as “Billings”/“Rainmaking”)22. Slide the Old Aside/Make Room for Youth (Find oldsters new roles?)
23. TALENT IS OBSESSED WITH RENEWAL FROM DAY #1 TO DAY #“R” [R = Retirement]24. Office/Practice Leaders Evaluated Primarily on Mentoring-Team Building Skills
25. A “PROPRIETARY” TALENT DEVELOPMENT PROCESS (GE)26. Team Leadership Skills Valued Early27. Partner with B.I.W. [Best In World] Outsiders as Needed and to Infuse Different Views
![Page 79: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/79.jpg)
The PSF35: The Firm & The Brand
28. EAT-SLEEP-BREATHE-OOZE INTEGRITY (“My life is my message”—Gandhi)
29. Excellence+ in EXECUTION … 100.00% of the Time30. “Drop everything”/“Swarm” to Support a Harried-On The Verge Team
31. SPEND ON R&D LIKE A TECH FIRM.32. A PROPRIETARY METHODOLOGY (FBR, McKinsey, Chiat Day, IDEO, old EDS)
33. BRAND MANIACS (Organize Around a Point of View Worth BROADCASTING)
34. PASSION! ENTHUSIASM!
35. EXCELLENCE. ALWAYS.
![Page 80: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/80.jpg)
Static/Imitative
Integrity.Quality.
Excellence.Continuous Improvement.
Superior Service (Exceeds Expectations.)
Completely Satisfactory Transaction.Smooth Evolution.
Market Share.
Dynamic/Different
Dramatic Difference!Disruptive!
Insanely Great! (Quality++++)
Life-(Industry-)changing Experience!Game-changing!
WOW!Surprise!Delight!
Breathtaking!Punctuated Equilibrium!
Market Creation!
![Page 81: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/81.jpg)
4. Re-imagine Business’s
Fundamental Value Proposition: PSFs
Unbound, or Fighting “Inevitable Commoditization”
via “The ‘Gamechanging Solutions’ Imperative.”
![Page 82: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/82.jpg)
Up, Up, Up,
Up
the Value-added Ladder.
![Page 83: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/83.jpg)
$55B
![Page 84: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/84.jpg)
And the “M” Stands for … ?
Gerstner’s IBM: “Systems Integrator of choice.”/BW (“Lou, help us turn ‘all this’ into that long-
promised ‘revolution.’ ” )
IBM Global Services*
(*Integrated Systems Services Corp.): $55B
![Page 85: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/85.jpg)
Planetary Rainmaker-in-Chief!
“Palmisano’s strategy is to expand tech’s borders by pushing
users—and entire industries—toward radically different business
models. The payoff for IBM would be access to an ocean of revenue—Palmisano estimates it at $500 billion a year—that technology companies have
never been able to touch.” —Fortune
![Page 86: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/86.jpg)
The Value-added Ladder/Stuff ‘n’ Things
Goods Raw Materials
![Page 87: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/87.jpg)
The Value-added Ladder/Stuff & Transactions
ServicesGoods
Raw Materials
![Page 88: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/88.jpg)
The Value-added Ladder/Opportunity-seeking
Gamechanging Solutions
ServicesGoods
Raw Materials
![Page 89: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/89.jpg)
“Game-changing Solutions”: Core Value-add Mechanism
PSFs (Professional Service Firm “model”)
+
Wow Projects (“Different” vs “Better”)
+
Brand Yous(“Distinct” or “Extinct”)
![Page 90: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/90.jpg)
5. Re-imagine Enterprise as
Theater: A World of Scintillating “Experiences.”
![Page 91: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/91.jpg)
“Experiences are as distinct
from services as services are from
goods.” —Joe Pine & Jim Gilmore, The Experience Economy:
Work Is Theatre & Every Business a Stage
![Page 92: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/92.jpg)
“Club Med is more than just a ‘resort’; it’s a means of rediscovering oneself, of inventing an
entirely new ‘me.’ ”
Source: Jean-Marie Dru, Disruption
![Page 93: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/93.jpg)
“The [Starbucks] Fix” Is on …
“We have identified a
‘third place.’ And I
really believe that sets us apart. The third place is that place that’s not work or home. It’s the place our customers
come for refuge.”
Nancy Orsolini, District Manager
![Page 94: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/94.jpg)
The Value-added Ladder/Memorable Connection
Scintillating Experiences
Gamechanging SolutionsServicesGoods
Raw Materials
![Page 95: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/95.jpg)
The Value-added Ladder/Emotion
Dreams Come True
Scintillating Experiences Gamechanging Solutions/
Business AdvantageServicesGoods
Raw Materials
![Page 96: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/96.jpg)
Lovemark Dreams Come True
Awesome ExperiencesGamechanging Solutions
ServicesGoods
Raw Materials
![Page 97: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/97.jpg)
Tattoo Brand: What % of users would tattoo the brand name on their
body?
![Page 98: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/98.jpg)
Top 10 “Tattoo Brands”*
Harley .… 18.9%Disney .... 14.8
Coke …. 7.7Google .... 6.6Pepsi .... 6.1Rolex …. 5.6Nike …. 4.6
Adidas …. 3.1Absolut …. 2.6
Nintendo …. 1.5
*BRANDsense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound, Martin Lindstrom
![Page 99: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/99.jpg)
6. Re-imagine Excellence I: The
Talent Obsession.
![Page 100: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/100.jpg)
“The Creative Age is a
wide-open game.”
—Richard Florida, The Rise of the Creative Class
![Page 101: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/101.jpg)
Brand =
Talent.
![Page 102: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/102.jpg)
“THE FUTURE BELONGS TO …
SMALL POPULATIONS … WHO BUILD EMPIRES OF THE MIND …
AND WHO IGNORE THE TEMPTATION OF—OR DO NOT HAVE THE OPTION OF—EXPLOITING NATURAL
RESOURCES.”
Source: Juan Enriquez/As the Future Catches You
![Page 103: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/103.jpg)
“The leaders of Great Groups love talent and
know where to find it. They revel in
the talent of others.” —Warren
Bennis & Patricia Ward Biederman, Organizing Genius
![Page 104: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/104.jpg)
PARC’s Bob Taylor:
“Connoisseur
of Talent”
![Page 105: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/105.jpg)
The Cracked Ones Let in the Light
“Our business needs a massive transfusion
of talent, and talent, I believe, is most
likely to be found among non-conformists,
dissenters and rebels.” —David Ogilvy
![Page 106: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/106.jpg)
“intrepid, unprincipled,
reckless, predatory, boundless
ambition, civilized in externals but a savage at heart.”
![Page 107: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/107.jpg)
WellingtonNelsonDisraeliChurchill
MontgomeryThatcher
![Page 108: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/108.jpg)
Our Mission
To develop and manage talent;
to apply that talent,throughout the world,
for the benefit of clients;to do so in partnership;
to do so with profit.WPP
![Page 109: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/109.jpg)
A review of Jack and Suzy Welch’s Winning claims there are but two key differentiators that set GE “culture” apart from the herd:
First: Separating financial forecasting and performance measurement. Performance measurement based, as it usually is, on budgeting leads to an epidemic of gaming the system. GE’s performance measurement is divorced from budgeting—and instead reflects how you do relative to your past performance and relative to competitors’ performance; ie it’s about how you actually do in the context of what happened in the real world, not as compared to a gamed-abstract plan developed last year.
Second: Putting HR on a par with finance and marketing.
![Page 110: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/110.jpg)
Re-imaginePeople Power:
The Talent50
![Page 111: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/111.jpg)
7. Re-imagine
Leadershi: The Passion
Imperative.
![Page 112: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/112.jpg)
Create a Cause!
![Page 113: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/113.jpg)
“Management has a lot to do with answers. Leadership is a function of questions. And the
first question for a leader always
is: ‘Who do we intend to be?’ Not ‘What are we going to do?’
but ‘Who do we intend to be?’” —Max De Pree, Herman Miller
![Page 114: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/114.jpg)
Find ’em!
![Page 115: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/115.jpg)
“Leaders
‘do’ people.
Period.” —Anon.
![Page 116: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/116.jpg)
Make It a Grand
Adventure!
![Page 117: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/117.jpg)
Quests!
![Page 118: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/118.jpg)
Organizing Genius / Warren Bennis and Patricia Ward Biederman
“Groups become great only when everyone in them, leaders and
members alike, is free to do his or her absolute best.”
“The best thing a leader can do for a
Great Group is to allow its members to discover their
greatness.”
![Page 119: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/119.jpg)
Leadership’s Mount Everest
“allow its members to
discover their greatness.”
![Page 120: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/120.jpg)
“The role of the Director is to create a space where the actor or actress can become
more than they’ve ever been before, more than
they’ve dreamed of being.” —Robert Altman, Oscar acceptance, 2006
![Page 121: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/121.jpg)
Try It!
![Page 122: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/122.jpg)
Sam’s
Secret #1!
![Page 123: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/123.jpg)
Demand Action!
![Page 124: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/124.jpg)
“We have a ‘strategic’ plan. It’s
called ‘doing
things.’” — Herb
Kelleher
![Page 125: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/125.jpg)
Dispense Enthusiasm!
![Page 126: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/126.jpg)
“Nothing is so contagious as enthusiasm.”
—Samuel Taylor Coleridge
![Page 127: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/127.jpg)
Excellence. Always.
![Page 128: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/128.jpg)
Cirque du Soleil!
![Page 129: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/129.jpg)
ExIn*: 1982-2002/Forbes.com
DJIA: $10,000 yields $85,000 EI: $10,000 yields $140,050
*Excellence Index/Basket of 32 publicly traded stocks
![Page 130: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/130.jpg)
Avoid … Moderation!
![Page 131: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/131.jpg)
Kevin Roberts’ Credo
1. Ready. Fire! Aim.2. If it ain’t broke ... Break it!3. Hire crazies.4. Ask dumb questions.5. Pursue failure.6. Lead, follow ... or get out of the way!7. Spread confusion.8. Ditch your office.9. Read odd stuff.
10. Avoid moderation!
![Page 132: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/132.jpg)
Nelson’s secret:
“[Other] admirals more frightened of losing than
anxious to win”
![Page 133: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/133.jpg)
Free the Lunatic Within!
![Page 134: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/134.jpg)
“You can’t behave in a calm, rational manner. You’ve got to be out there on
the lunatic fringe.” — Jack Welch
![Page 135: Tom Peters’ Re-Imagine2006! Business Excellence in a Disruptive Age Investec/Mauritius/10March2006](https://reader035.vdocuments.mx/reader035/viewer/2022062423/5697bf8b1a28abf838c8b5fb/html5/thumbnails/135.jpg)
!